Deconstruction Of Artist Websites

Katy PerryEven before the rest of the website can be seen, a box pops up onto the page promoting the new tour for Katy Perry. Not only this, but it explains about VIP packages and this is a way of enticing the audience to find out more and possibly even buy a ticket to watch her live. Even if the audience does not choose to take this opportunity, the website is full of tour windows and boxes that can be clicked on. This demonstrates how important the tour is for Katy Perry and also makes the audience feel as if they are needed at the performance or that Katy Perry wants them to be there because it is advertised to them so much.

KATY PERRY WORLD TOUR IMAGES

Katy Perry

In the top right hand corner of the website, this tool bar can be seen. This small section of the website mainly appeals to the younger generation of people (12-25 year olds) as it is based around technological communication and viewing. Each of the small symbols are easily recognised by this audience type and also don’t need to be in colour to be identified. This means that even the symbols can fit the colour scheme that the website has therefore making the website look more effective and professional.