Deconstructing social media for the adult learner

14
NJ Edge 15th Annual Faculty Showcase Brookdale Community College Deconstructing Social Media for the Adult Learner Danielle Mirliss, Ed.D. Joseph Martinelli, Ed.D. Seton Hall University

Transcript of Deconstructing social media for the adult learner

Page 1: Deconstructing social media for the adult learner

NJ Edge 15th Annual Faculty ShowcaseBrookdale Community College

Deconstructing Social Media for the Adult Learner

Danielle Mirliss, Ed.D.Joseph Martinelli, Ed.D.Seton Hall University

Page 2: Deconstructing social media for the adult learner

The Program Session I: Social Media, Everyone is Doing It, Right?

➔ Learn what social media is, some of the ways it is being used, and outline a plan of action for its effective use.

➔ Create a blog and a visual map of how social media can be used to enrich your goals.

Session II & III: The Players: Tools to Leverage the Power of Community (Parts 1 & 2)

➔ Understand how to connect and expand your online presence using Twitter, Facebook, YouTube, LinkedIn, Pinterest, and more.

➔ Learn how to design and use a variety of social media tools to achieve your goals.

Session IV: Communicate and Collaborate Through Blogs and Wikis

➔ Discover how to add and edit blog entries, include media on a WordPress site, customize and add widgets, and integrate with Twitter and Facebook.

➔ Learn to maximize wiki potential for your organization.

Session V: But How Do I Know It Works: Using Data to Check Your Effectiveness

➔ Use free and paid analytical tools to obtain, analyze, and interpret data from your social media sites.

➔ Find out how analytics can help you to run a more successful social media campaign.

Page 3: Deconstructing social media for the adult learner

OriginsOriginated from faculty development workshops offered through the TLT Center.

➢ 1 hour workshops dedicated to use of social media in higher education

➢ Topics included facebook, blogs, wikis and twitter

Page 4: Deconstructing social media for the adult learner

Program HistoryStarted Spring 2011

Now entering its Sixth Generation

Spring 2011, Fall - 2012, Spring - 2013, Fall 2013 (Twice), Spring 2014, Fall 2014

94 Students to date - average 15.6 per class

Page 5: Deconstructing social media for the adult learner

Instructors➢ Program began with five different instructors

all selected based on the strength of their professional and academic backgrounds.

➢ Beginning in Fall 2012 four instructors were used with one instructor teaching two back-to-back sections.

➢ Spring 2014 moved to three instructors with two teaching two sections; the instructor adjustment took place due to an instructor leaving the university, and to improve the overall course pedagogy.

Page 6: Deconstructing social media for the adult learner

Program OutlineCertificate Program - participants must complete all five sessions to certificate

Five weekends - Saturdays from 9:30 - 12:30

Location is a secure lab with 20 Desktop Units

Hands-on program, with emphasis on research design, planning and implementation of social media tools.

Page 7: Deconstructing social media for the adult learner

Social Media Tools Taught

WordPress - Blogging

Facebook

Twitter

Pinterest

Linkedin

Instagram

Hootsuite - Social Media Management Tool

Page 8: Deconstructing social media for the adult learner

Students/ClientsMajority of students from New Jersey

Additional students from Pennsylvania and California

21 students were SHU Employees70 Female, 24 Male Varying Ages and Occupations

Such as Marketing, Public Relations, Journalism

Page 9: Deconstructing social media for the adult learner

Why This Program?

Participants are seeking a hands on program

➢ Many require assistance with basic computer skills

➢ Unsure where to begin using the tools

➢ Need to immediately apply what they learn

Page 10: Deconstructing social media for the adult learner

Program RelevanceDesigned for participants who are new to social media and need hands-on instruction on how to use the technology. It allows them to overcome various barriers in actually utilizing the tools.

Page 11: Deconstructing social media for the adult learner

Difficulties Experienced➢ Participants are at various levels of technology

skill levels

➢ Some had experience in the tools being covered

➢ 3 hour workshops went overtime or sometimes were not enough

➢ Differences between a credit class and non-credit workshop (i.e., is there homework?)

Page 12: Deconstructing social media for the adult learner

Changing Face of Social Media

2001 Wikipedia

2003 Linkedin & WordPress

2004 Gmail

2004 Facebook, 1 Million users by December

2006 Twitter

2008 Hootsuite

2009 WordPress - Reaches 202 million users

Page 13: Deconstructing social media for the adult learner

Moving ForwardParticipants want more

➢ Social Media II workshop is being offered

➢ Opportunity to offer additional workshops such as advanced blogging, analytics, photography for social media

➢ Instructors are challenged to keep current with the fast paced change that defines social media tools

Page 14: Deconstructing social media for the adult learner

Questions?Joseph Martinelli

[email protected]

Danielle [email protected]

http://blogs.shu.edu/socialmediacertificate/