Deconstructing a Gala: Best Practices from the Field
-
Upload
california-universities-event-planners -
Category
Government & Nonprofit
-
view
70 -
download
0
Transcript of Deconstructing a Gala: Best Practices from the Field
![Page 1: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/1.jpg)
Deconstructing A GalaBest Practices from the Field
Vince A. Sales
July, 21 2016
Presentation to California Universities Event Planners Summit
2016
![Page 2: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/2.jpg)
Set Your Priorities• What do you want to communicate about the
University? What is the guest experience?• Location/time: University Union Ballroom, spring break
– Transform space with draping, lighting, music, smiles and sequins/beads
• Reinforce brand/personality of the University: swag (CD from School of Music, Tickets to student production of Avenue Q)
• Theme: Forever Green & Gold– Legacy messaging
• How much do you want to raise?– Budget & financial benchmarks: ~30% rule
![Page 3: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/3.jpg)
Event Format & Program• Black-tie/formal event• Guest experience–Champagne reception (on a CSU
budget)–Featured Grammy-nominated
strings faculty–Sit-down dinner and bestow
honors, recognize student recipients–Café style dessert bar and coffee
cart–Dancing to live band
![Page 4: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/4.jpg)
Event Committee• External Committee• Internal Project Team-integrated
Advancement model
![Page 5: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/5.jpg)
Campus-Wide Partnership• Epicure/Catering
Local wine/alumni wine• Public Safety• Parking• Academic Affairs/colleges
Tickets to Avenue Q• Student Affairs/Career
Center Student involvement Demonstrate impact
• Public Affairs/Advocacy
![Page 6: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/6.jpg)
Corporate Sponsorships• Visibility/exposure; celebration; student
presence/success• Secure support well in advance of event
(sold-out!) Wells Fargo-video Western Health Advantage-alumni
speaker Sutter Health Sacramento Sierra
Region-video VSP Global-video Sand Hill Global Advisors SMUD
![Page 7: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/7.jpg)
Student Involvement
• Performers• Greeters• Table
hosts/leaders• Dinner etiquette
& networking• Dinner service• Graphic design
![Page 8: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/8.jpg)
Get the Right People in the Room
![Page 9: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/9.jpg)
Fund the Need
![Page 10: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/10.jpg)
Integrated Communications • Social Media
• Website, Sac State Magazine, Torchlight
• Save-the-date; invitations
• Capital Public Radio
• Sacramento Bee
• Sacramento Magazine
![Page 11: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/11.jpg)
Alumni Engagement
![Page 12: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/12.jpg)
Dancing—Make it Fun!
![Page 13: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/13.jpg)
Signature Cocktail, Coffee Cart & Deserts
—Be Different!
![Page 14: Deconstructing a Gala: Best Practices from the Field](https://reader035.fdocuments.us/reader035/viewer/2022062904/5872d0c71a28ab74188b4fe9/html5/thumbnails/14.jpg)
Questions?