Decoding the Product Lifecycle; Phil Barrios, Hubbell Incorporated
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Transcript of Decoding the Product Lifecycle; Phil Barrios, Hubbell Incorporated
FULL STEAM AHEAD: MOVING FORWARD TOGETHER
© Copyright 2014. All Rights Reserved.
Decoding the Product Lifecycle
FULL STEAM AHEAD: MOVING FORWARD TOGETHER
© Copyright 2014. All Rights Reserved.
FULL STEAM AHEAD: MOVING FORWARD TOGETHER
© Copyright 2014. All Rights Reserved.
Decoding the Product Lifecycle
FULL STEAM AHEAD: MOVING FORWARD TOGETHER
© Copyright 2014. All Rights Reserved.
What you will learn… 1. The stages of a Product Lifecycle Mgmt. (PLM) process
2. Impact and value of communicaBng PLM changes
3. PLM Codes available (via IDW) to communicate product status-‐changes with trading partners
4. Best pracBces for incorporaBng PLM in the supply chain
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Some Background Info • Hubbell Incorporated is a $3.2 billion company comprised
of 60+ brands with over 400,000 SKU’s (finished goods) and “millions” of other possible opBons.
• Hubbell’s been involved with IDEA at many levels, as a Charter Member, on the Board of Directors, Standards, IFF/IAC and the 2012 Richard Buzun Award recipient (mfr.)
• Hubbell supplies data to IDW for 15 brands sold through electrical distribuBon, represenBng roughly 122,000 records for US and Canadian use.
• Personal… entrepreneur, product markeBng, sales and channel management, corporate markeBng, eBiz/ERP/ web-‐soluBons (also past standards chair at IDEA:-‐)
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End of Life Notification
Typical Stages in the Life of a Product
What is a Product’s Lifecycle?
Introduction Growth Active Maturity Decline Phase Out Obsolescence
Proactive Obsolescence Management
Reactive Obsolescence Management
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Inventory Profit
Sales
Impact on Sales and Profit?
Time
Inventory-‐Sales-‐Profi
t
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What is a Product’s Lifecycle? Stages, Timing and Impact Varies Widely
IntroducBon Growth Maturity Decline
Product Extension
Sales
Introduc<on Growth Ac<ve Maturity Decline Phase Out Obsolete Replace
Supplier
Specify Implement Ac<ve Phase Out Transi<on
End Customer
Intro/Training Promote Ac<ve Maturity Decline Phase Out Transi<on
Distributor
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Introduc<on Growth Maturity Decline
Product Extension
So How Do You Manage These Stages?
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Let’s Start Decoding
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PB: so I heard there are 2 new codes for IDW and I wanted to confirm their meaning - they are the “J" and “M" codes, do you have details?
IDEA: yes, the “J” code is in IDW now and applies to repair / replacement items -‐ like screws, gaskets, clips, etc.
PB: gotcha --- so “J” is for replacement parts only? IDEA: correct, and the “J”….should ONLY be used for a saleable
repair/replacement part, NOT accessories IDEA: and the “M” code can be used for a mature, ac<ve
product s<ll being made, but there is a newer model on the market that should be considered now or in the near future
PB: great, thanks for the clarification!
But First… Tell One, Tell All
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• A = Available for Sale (New, Update, Changes) • C = DisconBnue GTIN/UPC or Mark Old GTIN/UPC
• D = Delete Record, used aher Obsolescence • J = Replacement Parts (Assoc. w/ Std. Product)
• K = Basic data, No Pricing (Preload, Custom Order)
Code Usage and DefiniBons
Pay ajenBon, there will be a Quiz
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• O = Obsolete, No Longer Available, No Updates • P = Phasing Out, Planned Obsolescence • R = Replacement GTIN / UPC (pair with ‘C’ code)
• T = Alert of Temporary Hold, Not Available for Sale
• W = Withdraw Product, incorrectly loaded in IDW
Code Usage and DefiniBons
Pay ajenBon, there will be a Quiz
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FLASHCARD CHALLENGE
AcBve Item, Available for Sale, Update or Change Status
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FLASHCARD CHALLENGE
AcBve Item, No Pricing available or Does Not have a Published Price
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FLASHCARD CHALLENGE
Replacement Item for another Product being
DisconBnued
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FLASHCARD CHALLENGE
Obsolete Item, may or may not have a Replacement
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FLASHCARD CHALLENGE
Oops, withdraw Record from IDW, Remove Record from all
Databases
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FLASHCARD CHALLENGE
Delete Record, Item DisconBnued… R.I.P. (do not reuse same
UPC/GTIN for 4 years)
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GREAT DECODING!
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Introduc<on Growth Maturity Decline
Product Extension
Applying the Codes to Each Stage
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MANUFACTURERS Code Usage for Manufacturer Supplied Data
What Codes are being Used?
Status Code % of IDW Total
A 87.0% K 4.1% O 4.0% P 2.5% D 1.0% T 0.8% J 0.5% R 0.1% W < 0.1% C < .01%
A = Available for Sale (New, Update, Changes) K = Basic data, No Pricing (Preload, Custom Order) O = Obsolete, No Longer Available, No Updates P = Phasing Out, Planned Obsolescence D = Delete Record, used aher Obsolescence T = Alert of Temporary Hold, Not Available for Sale J = Replacement Parts (Assoc. w/ Std. Product) R = Replacement GTIN / UPC (pair with ‘C’ code) W = Withdraw Product, incorrectly loaded in IDW C = DisconBnue GTIN/UPC or Mark Old GTIN/UPC
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MANUFACTURERS
• Supplying “D” DisconBnue / Delete code from their ERP system to IDW
• Or, aher “D” code sent, changing their business system to NOT send updates
• Knowing when to send the “M” code at an appropriate Bme
• Others???
Challenges and Issues with Codes?
DISTRIBUTORS
• Loading Master Data without some Pricing info (“K” codes)
• Taking pro-‐acBve steps to noBfy End Customers of items being DisconBnued
• One-‐to-‐Many replacement logic • Others???
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MANUFACTURERS
• Map your current internal PLM process, ID your stakeholders
• Align “triggers” in your PLM system with IDW Codes
• Build change noBficaBons into regular IDW updates or trigger on demand
• Train stakeholders on benefits of early noBficaBon (speed-‐to-‐market, inventory mgmt.)
• Implement, Monitor, Adjust!
What are Some Best PracBces?
DISTRIBUTORS
• Define acBons to take for each PLM stage, document, train
• Align “noBficaBons” with your ERP, Inventory Mgmt.
• Know which Suppliers are providing Basic Data, to pre-‐load master data in ERP
• Have IT set up Sales, Purchasing, QuotaBons “alerts” on changes
• Provide feedback to Suppliers • Implement, Monitor, Adjust!
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DocumentaBon & Resources
White Papers and Guidance Documents
IDEA Website
Customer Support, DQA’s & Standards Commi`ees
2014
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THANK YOU!
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QUESTIONS?