Decode NEW(S) 2013
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NEW ( S )
description
This year Decode celebrates its fifth anniversary. We’ve grown from working with a small collective of designers and craftsmen to an award-winning company selling in 28 countries across six continents. But we’ve kept true to our roots: to showcase London’s creative talent and move British design forward. When we began in 2007, people that are now hugely successful designers were still working to establish their names. Seeing how difficult it was for emerging designers to gain a foothold, gave us an idea and an ethos that we felt was strong enough to develop a brand around, and so Decode was born. In our first six months, we produced six products for a preview in Milan in 2008, followed by six more for the official launch at the London Design Festival. In 2009, we won ‘Best New Brand’ at The British Design Awards.
Transcript of Decode NEW(S) 2013
New(s)
This year Decode celebrates its fifth anniversary. we’ve grown from working with a small collective of designers and craftsmen to an award-winning company selling in 28 countries across six continents. But we’ve kept true to our roots: to showcase London’s creative talent and move British design forward.
when we began in 2007, people that are now hugely successful designers were still working to establish their names. seeing how difficult it was for emerging designers to gain a foothold, gave us an idea and an ethos that we felt was strong enough to develop a brand around, and so Decode was born.
In our first six months, we produced six products for a preview in Milan in 2008, followed by six more for the official launch at the London Design Festival. In 2009, we won ‘Best New Brand’ at The British Design Awards.
The Decode story
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Our aim has always been to collaborate with up- and-coming designers and create a collection with a unified look and feel that celebrates modern British design and champions British manufacturing.
we use traditional materials and process and want our products to be enjoyed and admired for the quality of their design and production.
still based in east London, we continue to work with the capital’s most creative designers, architects and artists and a close network of specialist producers, master craftsmen and quality manufacturers across the UK and europe. In 2012, we opened an office in New York.
Collaboration is at the heart of how the Decode studio works. we’re involved in every stage of the production process: from the initial concept, to design, manufacture, distribution and marketing.
we feel a product developed through regular discussion will always be the better for it. That’s why we collaborate closely with all our designers (some even work in our own studio space). we also believe you’re only ever as good as the manufacturers you work with. That’s why we also involve them in the creative process and have been lucky enough to work with some of the UK’s best. But as Decode has grown, we’ve also begun collaborating with specialist manufacturers and artisan producers throughout europe. Provenance and sustainability will always be just as important to us as materials and aesthetics.
Our ethos Our Design and Manufacturing Process
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DIPPer
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DIPPer
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HeAvY TALL
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HeAvY TALL
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HALCYON
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HALCYON
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HATCHAM
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HATCHAM
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sHeLLTwO
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sHeLLTwO
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HeAvY
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wIre
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vesseL P
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vesseL F
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4—5DIPPer
6—7HeAvY TALL
Ø 160mmØ 549mm Ø 393mm
Ø 200mm
Ø 270mm
Ø 161mm
Ø 63mm290m
m
363mm
8—9HALCYON
10—11HATCHAM
770mm
/ Seat 450m
m
720mm
147mm
196mm
147mm
196mm
470mmØ 700–1200mm
Ø 300mm Ø 180mm Ø 180mm 220mm
480mm 480mm Ø 290mm
Ø 170mm
500mm 350m
m
750mm
/ Seat 450m
m
680mm
/ Seat 620m
m
12—13sHeLLTwO
14HeAvY
15wIre
16—17vesseL P / vesseL F
Ø 130mm
290mm
150mm
130mm
100mm
300mm
100mm
300mm
Decode London Ltd.Unit A The storehouse 49 Hackney road London e2 7NX
+44 (0)207 729 3576 [email protected]
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