DECLAN CAROLAN - ECR Ireland · ECR Community & CGF ECR IS THE FLAGSHIP FOR COLLABORATION. ECR...
Transcript of DECLAN CAROLAN - ECR Ireland · ECR Community & CGF ECR IS THE FLAGSHIP FOR COLLABORATION. ECR...
DECLAN CAROLANECR IRELAND &ECR COMMUNITY
ECR Ireland
Supply Chain & Product
Availability Summit
23 August 2018
Carlton Hotel, Dublin Airport
www.ecrireland.ie#ECRSupplyChain
WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)?
ECR Community - The Association ECR - The Concept
An Association
&
A Concept
ECR – THE CONCEPT
“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost”
ECR VISION
Logistics & Stock Management
Buying & Merchandising
Production & Distribution
Sales & Marketing
Enabling Technologies
SUPPLY
MA
NU
FAC
TURER
RET
AIL
ER
DEMAND
Barriers between internal departments
Ba
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Source – ECR Europe 1996
ECR IRELAND 2018MEMBERSHIP DETAILS, EVENTS & ACTIVITIES
Download @
www.ecrireland.ie
BENEFIT OF ECR IRELAND MEMBERSHIP
People Development Skills & Knowledge Conferences & Awards Peer-to-peer networking
Join Industry GroupsECR Shopper
Workgroup
ECR Supply Chain &
OSA WorkgroupECR Digital Forum
Work together as an
industry
ECR Ireland
Steering GroupFeeding Ireland’s Future
International links:
ECR Community & CGF
ECR IS THE FLAGSHIP FOR COLLABORATION
ECR STEERING GROUP
Co-Chairs1. Brian Donaldson, The Maxol Group2. Jim Cummins, Irish Distillers Pernod Ricard
Members1. Simon Marriott, BWG Foods2. Eoin Butler, MRPI3. John Brennan, Tesco Ireland4. Judy Glover, Circle K5. Alex Hughes, Diageo6. Andrew Shaw, Nestle7. David Cotter, P&G Ireland 8. Alan Freehill, J & J9. David Keeling, Keelings10.John McCarthy, Unilever11.David O' Neill, ESMA12.John Twomey, Kerry Foods13.Mike Byrne, GS1 Ireland14.Owen McFeeley, PwC15.Colm O’Brien, IBM16.Sarah Love, Goosebump
New Steering Group Members for 2018 are welcome.
NEW FOR 2018RETAILER
HOSTED STORE TOURS
ECR is the flagship for collaboration
Retailer members of ECR Ireland will host guided tours and insight presentations for ECR members to showcase effective collaboration in action and new ways of retailing.
Each retailer will decide the areas of focus from the following -
Effective collaboration in action
In-store activation
Category Management
Shopper Marketing
New ways of retailing
Retailer insight / consumer insight.
Promotions
Product availability
Hot Topics
The initiative would be beneficial for the retailers and suppliers/service providers attending while providing value to ECR members.
This is a new event for the industry and each event would be tailored to meet each retailer’s objectives. Dates will be confirmed.
SHOPPER SYMPOSIUM SERIES BY V360° & ECR IRELAND
Three Symposiums during which delegates can expect to hear insights & case studies from experts & leading practitioners in shopper engagement.
WEBINARSTHE FUTURE OF ONLINE CATEGORY MANAGEMENT
In an increasingly online and Omni Channel world, brands and retailers need to rethink their approach to category management.
With online retailing, there is no planned and stacked shelf to draw in shoppers. Success is less about the shelf space a brand consumes, but the strength of its content, how it performs for online store search and how it engages consumers across multiple channels.
ECR hosted 3 webinars in 2017 attended by 100-250 global demand-side managers.
The series will continue throughout 2018
The Future of Category
Management
1. Tomorrow’s Category Management Today:How do Brands Achieve their Goals in a World Without Planograms and Shelves
2. Availability in the Online Channel: The influence of Online out of Stocks on Consumer Behaviour and Sales
3. Content, Consideration and Online Customers: How to drive the conversation online
2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS
ECR DIGITAL FORUM
The ECR Digital Forum is a series of workshops to discuss, debate, better understand & track the impact of digital in the grocery sector
It includes all digital activities along the “path to purchase”, consumer & shopper facing.
The emphasis is on insights & case studies followed by interactive “round table” discussion.
3 events in 2017 attracted 25 – 40 attendees per event.
Free to attend for ECR members.
NEW FOR 2018!ECR PHARMA
Quarterly ECR Pharma Workgroups
For all trading partners along Pharmacy value chain.
1. Small, medium & large Pharmacy groups
2. Independent owners
3. Suppliers / distributors / manufacturers
4. Pharmacy service providers
Purpose
1. Neutral platform to work together to advance the industry
2. Predict future changes in pharmacy consumer & shopper behaviour
3. Irish Pharmacy Shopper Insights.
4. Understand successful category management & shopper marketing in the Pharmacy sector.
5. Establish Best Practices for operations & collaboration
6. Examine data accuracy & store inventory accuracy as current issues.
7. Monitor new business models (including paid services, e-commerce and the role of digital technology in the future of Irish pharmacies)
8. Track international & digital developments
FEEDING IRELAND’S FUTURE2014 – 2018
Providing job seeking skills for 5,000+ young
people
FEEDING IRELAND’S FUTUREYoung unemployed
people & early school leavers
ECR LEADERS CONGRESSSEPTEMBER 27
The Irish Grocery & Pharmacy Market 2023
Opportunities, Challenges & Shopper Behaviour in place for 2023
The ECR Leaders Congress assembles senior global & domestic experts from leading edge companies to keep Irish senior executives abreast of actual global advancements to consider the current opportunities & challenges.
It is a major event in the Irish food & grocery calendar attended by CEOs & senior executives from Irish retailers, suppliers & service providers.
ECR COMMUNITY SHRINK & OSA GROUP
ECR Community
Shrink & OSA Group
Retailer-manufacturer working group
Key focus: collaboration on industry wide problems
Out of Stocks
Unknown Loss (Shrink)
Food Waste (Damage, Mark Down, Out of Dates)
Thought leadership group over 2017:
57 unique retail organization’s
8 unique CPG organization’s
6+ academics and universities
www.ecr-shrink-group.com
ECR SUPPLY CHAIN PUBLICATIONS ECR develops leading supply
chain best practices for Europe
ONLINE AVAILABILITY
The number of items that are available online (OLA) is 80 percent worldwide and 85 percent in the U.S.
The 15 percent out-of-stock rate online in the U.S. is nearly double the out-of-stock rate of 8.3 percent for physical stores.
Consumer reaction to out-of-stocks are quite different in the online sales compared to stores. U.S. consumers are more likely to remain on the E-commerce site and switch a brand or substitute an item within the brand, which the researchers dubbed “the Amazon effect”. However, if a physical store is out of a product, the consumers are more likely to switch to another store to find the product.
ECR SUPPLY CHAIN & OSA WORKGROUP
A quarterly peer-to-peer workgroup & network for product availability & FMCG supply chain leaders.
MAIN FOCUS 2018
Impact of Brexit
Supply Chain technology & innovation
NEXT WORKSHOPS
Wed 12 Sep
Wed 21 Nov
SUPPLY CHAIN & OSA
CHALLENGES IN IRELAND
What are the major supply chain & OSA challenges in Ireland?
Can ECR Ireland Supply Chain Workgroup help with these issues?
• OSA
• Brexit
• Food Waste
• Supply Chain technology & innovation
• Supply Chain collaboration between trading partners
• Supply Chain talent development
• Forecasting & Promotions Management
• Product Data accuracy
• Challenges of Omnichannel shopping - eCommerce & Online
• Transportation & distribution
• Competing with new entrants & disruptors