W E L C O M E T O

(619) 800-6761

crispin@aistrategy.co

WE ARE

CREATING

TURN-KEY

AI SYSTEMS

FOR THE

MEDIUM

ENTERPRISE

MARKET

W H A T W E B R I N G T O T H E T A B L E

“Business needs

magic not just metrics.S i r M a r t i n S o r r e l l , W P P

Chris Martin Photography

S T R A T E G I C B U S I N E S S

A R T I F I C I A L

I N T E L L E G E N C E

AI IS ABOUT TO

SWEEP THE

BUSINESS

WORLD

PAIN POINTS (Top Issues, 20 countries)

1. Recruitment & Retainment of Employees

2. Cyber Security

3. Government Red Tape

4. No Trust in Internal Data (this was a surprise)

OUR RESPONCE

Data Validation was not planned, but is now on the

drawing board. A 10% - 20% lift in sales and

corresponding decrease Opex. Cognizant security (AI

controlled) and “Red Tape AI’s” are planned.

Nothing we can do about employment—at this

time!

OPPORTUNITY AWAITS

Current business AI solutions are siloed or

extraordinarily expensive.

There is no single end to end

solution.

We will providing a framework of 500+ AI

systems that can easily be customized to

meet our clients requirements.

TAM

309,490

TARGET

15,500

SAM

77,000

MEDIUM-SIZE ENTERPRISES

M A R K E T

CAGR growth of the AI Business Market is 54% through 20251

309,490 (English-speaking)

T O TA L A D D R E S S A B L E

M A R K E T ( TA M )

77,000

S E R V I C E A B L E A D D R E S S A B L E

M A R K E T ( S A M )

15,500

24,250 in 2018

TA R G E T E D M A R K E T

1Derived from 19 separate analysts and market research reports (2015 - 2016)

NOT

TARGETING

LARGE CORPS?W e d o n ’ t w a n t t o p l a y i n o u r

p a r t n e r s s a n d b o x – b a d , v e r y b a d !

F O R T U N E 5 0 0

WHAT ABOUT

THE LITTLE

GUY?W e a r e t o o e x p e n s i v e a t p r e s e n t .

B y 2 0 1 9 w e w i l l b e a f f o r d a b l e .

S M E ’ S

OUR GOALS

2 0 1 7

C O R E H I R E S

M i n i m u m v i a b l e t e a m w i t h

c o n t r a c t o r s f i l l i n g a n y g a p s

F I R S T A I L A U N C H E D

J u l y , 2 0 1 7

S u b s e q u e n t l a u n c h e s e v e r y

3 m o . a t c u r r e n t s c a l e

D E S I G N G O A L S

E n s u r e t h a t t h e A I m e e t s

c u r r e n t c l i e n t e x p e c t a t i o n s

P E R F O R M A N C E

S y s t e m s c a l a b i l i t y a n d

s e c u r i t y m i l e s t o n e s .

P a s s e s p a r t n e r i n t e g r a t i o n .

M a r k e t l a u n c h o f f i r s t t h r e e s t r a t e g i c b u s i n e s s A I s y s t e m s t o

p r o v e t h e b u s i n e s s c o n c e p t o n a s m a l l s c a l e .

TURN-KEY

AI

$ 2 5 0 M O N T H

C l i c k t o o r d e r a n d w i t h i n f i v e m i n u t e s

y o u a r e r e a d y t o r o l l .

INTEGRATED

AI

$ 5 0 0 M O N T H

O u r A I ’ s a r e f u l l y i n t e g r a t e d w i t h t h e

E R P a n d C R M s o f t w a r e t h a t y o u a r e

a l r e a d y u s i n g .

CUSTOM

AI

S T A R T N G A T $ 1 . 2 5 M I L L I O N

O n e o f a k i n d s t r a t e g i c A I s y s t e m

b u i l t a r o u n d o u r c l i e n t s w o r k f l o w a n d

e x i s t i n g d a t a .

TURN-KEY AI TIERS

S T R A T E G I C A I S Y S T E M S

W e o f f e r f o u r t i e r s o f A I s y s t e m s s t a r t i n g w i t h b r o a d - l e v e l k n o w l e d g e s u c h a s m a r k e t i n g a n d f i n a n c e

a n d t h e n d r i l l i n g d o w n t o h i g h l y s p e c i f i c A I s y s t e m s o f i n t e r e s t t o r e s e a r c h e r s , e n g i n e e r s a n d p r o d u c t

d e s i g n e r s .

T I E R I

Genera l pu rpose

A I des igned f o r

h igh - leve l use

$ 2 5 0 / M O

T I E R I I

I ndus t ry spec i f i c

A I sys tem, t ra ined

by exper t s .

$ 5 0 0 / M O

T I E R I I I

Top ica l A I

des igned to cove r

a p ro fess iona l

marke t such as

ae rospace

eng ineer ing.

$ 1 , 5 0 0 / M O

T I E R I V

Granu la r l eve l A I

sys tem o f i n te res t

t o research

sc ien t i s t s and

p roduct des igners .

$ 5 , 0 0 0 / M O

START OF

OPERATIONS TO

MARKET LAUNCH

H O W T O G E T F R O M H E R E T O T H E R E

Our first product launch—an Online Marketing AI—has broad market appeal and is applicable to our

entire target market. Porting to partner applications (Salesforce, NetSuite, Bluemix) will start when

project passes Alpha testing.

Initial team will be a combination of

contractors and a handful of early

hires. Everyone will wear many

hats and Crispin will pick up the

slack.

A S S E M B L E T E A M

• Spec-out design

• Assemble data set

• Train AI

• DevOps

• API/front-end

D E V E L O P M E N T

• QA

• Alpha

• Closed Beta

• Open Beta

• Continuous delivery

T E S T I N G

Iterate and roll out across line up.

2nd & 3rd systems start

development at the 12 & 24 week

mark.

L A U N C H

8w 12w 8w 28w

591

COMPANIES

IN THE AI

SECTOR ( 2 0 % b u s i n e s s A I )

$7.8 Billion

in funding

C O M P E T I T I V E A N A L Y S I S

Small competitors sitting on hundreds of millions in financing

worry us. But what really keeps us awake at night is giant

companies, most of whom we have partnered with, as they can

drop $50 million on a marketing test, and it will not even show up

in their annual report!

MEET CRISPIN COURTENAY

F O U N D E R A I + S T R A T E G Y

A I + S t r a t e g y c o m b i n e s m a c h i n e l e a r n i n g t r a i n e d b y i n d u s t r y e x p e r t s w i t h a g o a l o f d e v e l o p i n g 1 , 0 0 0

u n i q u e A I s y s t e m s b y 2 0 2 0 a n d t o b e r e c o g n i z e d a s t h e w o r l d l e a d e r i n s t r a t e g i c A I .

My entrepreneurial background includes being on the founding team of 15 startups,

consulted on 14 others and have written about 75 business plans to-date.

Direct experience in growing medium-size technology companies, scaling from an idea to

market success rapidly.

AI +strategy fills a void in the business artificial intelligence market, designed to create

hundreds of specific AI systems that can be used across all businesses core activities.

The AI is will augment human decision making and deliver a minimum benefit of a 10% lift

in sales and corresponding decrease in Opex for our clients.

P l e a s e c o n t a c t m e i f y o u h a v e a n y q u e s t i o n s a b o u t t h i s d e c k , o r i f

y o u a r e i n t e r e s t e d i n r e c e i v i n g a c o p y o f t h e f u l l - b u s i n e s s p l a n .

CRISPIN COURTENAYFOUNDER

INCOME STATEMENT

F I N A N C I A L P R O J E C T I O N S

B R E A K E V E N @ 2 8 C L I E N T S

3 A I S Y S T E M S L A U N C H E D , 2 M O R E I N D E V E L O P M E N T

12 MOR U N W AY

0

5

10

15

20

25

30

35

40

45

50

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Marketing Revenue OPEX Total Clients

= 7 = 10

= 10.1mo = 1.4mo

L E A R N E V E R Y T H I N G G E T S O M E M O N E Y W R I T E A P L A N

J U L Y – A U G U S T ‘ 1 6

I t w a s a p p a r e n t t h a t I B M

W a t s o n w a s t h e a b s o l u t e

m a r k e t l e a d e r .

J U L Y ‘ 1 6

G r a n t e d I B M G l o b a l

E n t r e p r e n e u r S t a t u s

& $ 2 4 , 0 0 0 i n c r e d i t .

A U G U S T – O C T O B E R ’ 1 6

T h i s a d m i t t e d l y t o o k m u c h

l o n g e r t h a n e x p e c t e d a s

t h e r e w e r e s o m a n y

v a r i a b l e s t o a d d r e s s .

T i m e w e l l s p e n t t h o u g h !

FOUNDING THROUGH LAUNCH

W H E R E W E H A V E B E E N

F i g u r i n g o u t j u s t w h a t t h e c o m p a n y i s g o i n g t o b e c o m e , p o s i t i o n i n g m a r k e t r e s e a r c h a n d m o r e t h a n a f e w h o u r s s p e n t p e e r i n g i n t o t h e

f u t u r e .

I D E A W A S

B O R N

J U N E ‘ 1 6

W h i l e d e v e l o p i n g a w i n e &

b e e r p u b l i s h i n g c o m p a n y ,

C r i s p i n c a m e a c r o s s a n I B M

W a t s o n a r t i c l e … a n d

d r a m a t i c a l l y c h a n g e d c o u r s e .

L A U N C HB U I L D O U T T E A M P R O D U C T D E V E L O P M E N T

J U L Y ‘ 1 7

I n i t i a l s a l e s . L o w

t h r e s h o l d t o b r e a k - e v e n

( 2 8 s a l e s )

J A N – F E B ‘ 1 7

• C o r p o r a t e r e g i s t r a t i o n

• E a r l y h i r e s

• S m a l l S a n D i e g o o f f i c e

F E B – J U N E ‘ 1 7

• B u i l d o u t t h e f i r s t

S t r a t e g i c B u s i n e s s A I .

FUNDING THROUGH INITIAL SALES

W H E R E W E A R E G O I N G

N o w t h a t a p l a n i s e s t a b l i s h e d w e n e e d t o r a i s e t h e f i r s t r o u n d o f f u n d i n g t o b r i n g o u r i n i t i a l p r o d u c t s ( 5 ) t o m a r k e t , g a i n t r a c t i o n , b r e a k -

e v e n a n d t h e n a c c e l e r a t e t h e g r o w t h o f t h e b u s i n e s s .

W H E R E W E

A R E T O D AY

N O V – D E C ‘ 1 6

S e e k i n g e a r l y - s t a g e

i n v e s t m e n t s t o d e v e l o p a n d

l a u n c h o u r f i r s t f i v e A I

s y s t e m s .

$1.25 Million

USE OF FUNDS

S E E K I N G $ 1 . 2 5 M I L L I O N C O N V E R T I B L E

T h e f o l l o w i n g i s a h i g h - l e v e l o v e r v i e w o f t h e u s e o f f u n d s f r o m e a r l y - s t a g e i n v e s t o r s . O v e r s u b s c r i p t i o n

c a n r a m p t o a r o u n d $ 2 . 5 m i l l i o n , b e y o n d t h i s a d d i t i o n a l f u n d i n g w o u l d b e e x c e s s i v e a t t h i s s t a g e o f

d e v e l o p m e n t . M i n i m u m i n v e s t m e n t o f $ 1 0 0 , 0 0 0 .

START-UP

$ 7 7 , 0 0 0

Incorporation

Professional Fees

Basic Network

Misc. Furnishings

Branding

OPEX

$ 1 0 6 , 0 0 0 m o .

• Product Development

• Payroll

• Contractors

• Software

• Hosting

• G&A

CAPEX

$ 1 5 , 0 0 0

Q3, 2017 Computers, Misc.

Furnishings

MARKETING

$ 2 5 0 , 0 0 0

• Salaries & Commission

• CCA

• Retention

• Onboarding

• PR

• Next Funding Round

GET IN TOUCH

Thank you for taking the time to

review my business for funding.

31951 CORTE LA PUENTA

TEMECULA CALIFORNIA 92592

( 6 1 9 ) 8 0 0 - 6 7 6 1

6:00 am – 12:00 pm (PST)

A I S T R AT E G Y. C O

crispin@aistrategy.co

S L A C K

aistrategy-dev.slack.com