Decisions made by Marketing Intermediaries
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Transcript of Decisions made by Marketing Intermediaries
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Decisions made by Marketing Intermediaries
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• Target Market
Decisions made by retailers & wholesalers
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• Channels- to reach customers most effectively
Decisions made by retailers & wholesalers
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• Product Assortment- To meet target market’s expectations
Decisions made by retailers & wholesalers
Decisions made by retailers & wholesalers
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• Procurement- establish merchandise sources, policies, and practices
Decisions made by retailers & wholesalers
Decisions made by retailers & wholesalers
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• Prices
Decisions made by retailers & wholesalers
Decisions made by retailers & wholesalers
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• Services mix: 1. Prepurchase- advertising, accepting calls 2. Postpurchase- shipping, delivery 3. Ancillary- general information, rest rooms
Decisions made by retailers & wholesalers
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• Store atmosphere- the unique layout a store possesses
Decisions made by retailers & wholesalers
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• Store activities & experiences
Decisions made by retailers & wholesalers
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• Communications
Decisions made by retailers & wholesalers
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• Location- regional shopping centers, central business districts, community shopping centers, stand-alone stores
Decisions made by retailers & wholesalers
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• Order processing- time elapsed between an order’s receipt, delivery, and payment
Market-Logistics decisions
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• Warehousing- storage of goods
Market-Logistics decisions
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• Inventory- stock to fill customer orders immediately
Market-Logistics decisions
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• Transportation
Market-Logistics decisions
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• Retailers and wholesalers need to decide on the target market, product assortment, channel, store layout and experiences, their communications mix, and most importantly, their location, in order to satisfy consumers’ needs and compete in the market substantially.
• Logistical organizations need to ensure that they process orders effectively, store goods, maintain a profitable inventory, and choose the transport methods precisely.
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ReferencesSlide No. Reference Slide No. Reference
1 davidduke.com 10 www.latestfreestuff.co.uk,
2 rockstargroup.co.uk 10 www.pinterest.com
3 immix.co.za 11 mapinfo.pmbeta.com
4 goldforest.com 12 www.logicerp.com
5 www.klikon.com.au 13 www.warehousingireland.ie
6 www.wasteservice.co.uk 14 www.forbes.com
7 dsd-marketing.com 15 www.careerealism.com
www.tekuk.co.uk
www.sabretravelnetwork.com
8 retaildesignblog.net
9 www.smartphonemobile.info
10 www.examiner.com