Assignment on: Decision Making Process

Submitted to: Sir.Qasim

Submitted by: Fahad Sattar

Roll No: 06

Class: BBA(HONS) 4th R1

Date: 11-12-2012

My Need Recognition Process.

Need Recognition:

I felt the need of a personal computer for general use at my home. I need

it to help me in my studies and to use it for some recreation. I also wanted to get

knowledge of current issues and latest news. I also felt its need to keep me in touch of

latest technology. Therefore I decided to buy a personal computer for general use at

home.

Information Search:

First of all I decided to search information about personal computers.

Therefore I used different sources to collect information about personal computers. I

used primary and secondary sources to collect information. I collected information from

internet and from the sellers of the computers. l also collected information from my

friends and relatives who have computer or have knowledge about the products of such

category. This information helped me a lot to choose best alternative and to make right

decision. I also gathered information from the sellers of the computers.

Evaluation of Alternative:

Then I evaluated the different alternatives and selected the different product.

I checked the qualities of the products of different companies and analyzed the

advantages and disadvantages of the products. I checked that the product have what type

of features which can distinguish it from other products. What were its main features?

Then l assigned wait age to all the alternatives and made the decision to buy the product

of which company. I had these different products which I could select.

Waitage:

Computer Dell Accer Compeq

Price 0.40 20000 22000 19000

Storage 0.30 500GB 320GB 500GB

Quality 0.30 70 80 60

1 8171 8920 7768

Computers of Accer company got the highest weightage in my list therefore I

decided to purchase the computer of this company.

Purchase:

After selecting the alternative which has the highest wait age in my list I

purchased the product which I want and the product which can satisfy me in a better

way. I went to the shop and bought the product for which I have taken the decision.

Post Purchase:

I used that product and I was delighted that that product was very much good. It

had more features other then the features which I had expected in it