Decision Making in Operations Management

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    Chapter 13Decision Analysis

    Problem Formulation Decision Making without

    Probabilities

    Decision Making with Probabilities Risk Analysis and Sensitivity

    Analysis

    Decision Analysis with SampleInformation

    Computing Branch Probabilities

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    Problem Formulation

    A decision problem is characterized bydecision alternatives, states of nature, andresulting payoffs.

    The decision alternatives are the different

    possible strategies the decision maker canemploy.

    The states of nature refer to future events,not under the control of the decision maker,which may occur. States of nature shouldbe defined so that they are mutuallyexclusive and collectively exhaustive.

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    Influence Diagrams

    An influence diagram is a graphical deviceshowing the relationships among thedecisions, the chance events, and theconsequences.

    Squares or rectangles depict decision nodes. Circles or ovals depict chance nodes.

    Diamonds depict consequence nodes.

    Lines or arcs connecting the nodes show thedirection of influence.

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    Payoff Tables

    The consequence resulting from a specificcombination of a decision alternative and astate of nature is a payoff.

    A table showing payoffs for all combinations

    of decision alternatives and states of nature isa payoff table.

    Payoffs can be expressed in terms of profit,cost, time, distance or any other appropriatemeasure.

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    Decision Trees

    A decision tree is a chronologicalrepresentation of the decision problem.

    Each decision tree has two types ofnodes; round nodes correspond to thestates of nature while square nodescorrespond to the decision alternatives.

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    The branches leaving each round noderepresent the different states of naturewhile the branches leaving each

    square node represent the differentdecision alternatives.

    At the end of each limb of a tree are thepayoffs attained from the series ofbranches making up that limb.

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    Decision Making without Probabilities

    Three commonly used criteria fordecision making when probabilityinformation regarding the likelihoodof the states of nature is unavailable

    are:

    the optimistic approachthe conservative approachthe minimax regret approach.

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    Optimistic Approach

    The optimistic approach would be usedby an optimistic decision maker.

    The decision with the largest possiblepayoff is chosen.

    If the payoff table was in terms of costs,the decision with the lowest cost wouldbe chosen.

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    Conservative Approach

    The conservative approach would be used by a

    conservative decision maker.

    For each decision the minimum payoff is listed andthen the decision corresponding to the maximumof these minimum payoffs is selected. (Hence, the

    minimum possible payoff is maximized.) If the payoff was in terms of costs, the maximum

    costs would be determined for each decision andthen the decision corresponding to the minimum

    of these maximum costs is selected. (Hence, themaximum possible cost is minimized.)

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    Minimax Regret Approach

    The minimax regret approach requires the

    construction of a regret table or an opportunityloss table.

    This is done by calculating for each state of naturethe difference between each payoff and the largest

    payoff for that state of nature. Then, using this regret table, the maximum regret

    for each possible decision is listed.

    The decision chosen is the one corresponding to

    the minimum of the maximum regrets.

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    Example

    Consider the following problem with three decision

    alternatives and three states of nature with thefollowing payoff table representing profits:

    States of Nature

    s1 s2 s3

    d1 4 4 -2

    Decisions d2 0 3 -1

    d3 1 5 -3

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    Example: Optimistic Approach

    An optimistic decision maker would use the

    optimistic (maximax) approach. We choose thedecision that has the largest single value in thepayoff table.

    MaximumDecision Payoff

    d1 4

    d2 3

    d3 5

    Maximaxpayoff

    Maximaxdecision

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    Example: Optimistic Approach

    Solution Spreadsheet

    A B C D E F

    1

    2

    3 Decision Maximum Recommended

    4 Alternative s1 s2 s3 Payoff Decision5 d1 4 4 -2 4

    6 d2 0 3 -1 3

    7 d3 1 5 -3 5 d3

    8

    9 5

    State of Nature

    Best Payoff

    PAYOFF TABLE

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    Example: Conservative Approach

    Solution Spreadsheet

    A B C D E F

    1

    2

    3 Decision Minimum Recommended

    4 Alternative s1 s2 s3 Payoff Decision5 d1 4 4 -2 -2

    6 d2 0 3 -1 -1 d2

    7 d3 1 5 -3 -3

    8

    9 -1

    State of Nature

    Best Payoff

    PAYOFF TABLE

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    For the minimax regret approach, first compute a

    regret table by subtracting each payoff in a columnfrom the largest payoff in that column. In thisexample, in the first column subtract 4, 0, and 1 from4; etc. The resulting regret table is:

    s1 s2 s3

    d1 0 1 1

    d2 4 2 0

    d3 3 0 2

    Example: Minimax Regret Approach

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    For each decision list the maximum regret.

    Choose the decision with the minimum of thesevalues.

    Maximum

    Decision Regretd1 1

    d2 4

    d3 3

    Example: Minimax Regret Approach

    Minimaxdecision

    Minimaxregret

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    Solution Spreadsheet

    A B C D E F

    1

    2 Decision

    3 Alternative s1 s2 s3

    4 d1 4 4 -2

    5 d2 0 3 -1

    6 d3 1 5 -3

    7

    8

    9 Decision Maximum Recommended

    10 Alternative s1 s2 s3 Regret Decision11 d1 0 1 1 1 d1

    12 d2 4 2 0 4

    13 d3 3 0 2 3

    14 1Minimax Regret Value

    State of Nature

    PAYOFF TABLE

    State of Nature

    OPPORTUNITY LOSS TABLE

    Example: Minimax Regret Approach

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    Decision Making with Probabilities

    Expected Value Approach

    If probabilistic information regarding the statesof nature is available, one may use the expectedvalue (EV) approach.

    Here the expected return for each decision iscalculated by summing the products of thepayoff under each state of nature and theprobability of the respective state of natureoccurring.

    The decision yielding the best expected return ischosen.

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    The expected value of a decision alternative is the

    sum of weighted payoffs for the decision alternative. The expected value (EV) of decision alternative di is

    defined as:

    where: N= the number of states of nature

    P(sj ) = the probability of state of nature sj

    Vij = the payoff corresponding to decisionalternative di and state of nature sj

    Expected Value of a Decision Alternative

    EV( ) ( )d P s V i j ijj

    N

    1EV( ) ( )d P s V

    i j ijj

    N

    1

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    Example: Burger Prince

    Burger Prince Restaurant is considering opening

    a new restaurant on Main Street. It has three

    different models, each with a different

    seating capacity. Burger Prince

    estimates that the average number ofcustomers per hour will be 80, 100, or

    120. The payoff table for the three

    models is on the next slide.

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    Payoff Table

    Average Number of Customers Per Hour

    s1 = 80 s2 = 100 s3 = 120

    Model A $10,000 $15,000 $14,000Model B $ 8,000 $18,000 $12,000

    Model C $ 6,000 $16,000 $21,000

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    Expected Value Approach

    Calculate the expected value for each decision.

    The decision tree on the next slide can assist in this

    calculation. Here d1, d2, d3 represent the decision

    alternatives of models A, B, C, and s1, s2, s3 represent

    the states of nature of 80, 100, and 120.

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    Decision Tree

    1

    .2

    .4

    .4

    .4

    .2

    .4

    .4

    .2

    .4

    d1

    d2

    d3

    s1

    s1

    s1

    s2s3

    s2

    s2s3

    s3

    Payoffs10,000

    15,000

    14,0008,000

    18,000

    12,000

    6,000

    16,000

    21,000

    2

    3

    4

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    Expected Value for Each Decision

    Choose the model with largest EV, Model C.

    3

    d1

    d2

    d3

    EMV = .4(10,000) + .2(15,000) + .4(14,000)= $12,600

    EMV = .4(8,000) + .2(18,000) + .4(12,000)= $11,600

    EMV = .4(6,000) + .2(16,000) + .4(21,000)

    = $14,000

    Model A

    Model B

    Model C

    2

    1

    4

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    Solution Spreadsheet

    A B C D E F

    1

    2

    3 Decision Expected Recommended

    4 Alternative s1 = 80 s2 = 100 s3 = 120 Value Decision

    5 d1 = Model A 10,000 15,000 14,000 12600

    6 d2 = Model B 8,000 18,000 12,000 11600

    7 d3 = Model C 6,000 16,000 21,000 14000 d3 = Model C

    8 Probability 0.4 0.2 0.4

    9 14000

    State of Nature

    Maximum Expected Value

    PAYOFF TABLE

    Expected Value Approach

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    Expected Value of Perfect Information

    Frequently information is available which can

    improve the probability estimates for the states ofnature.

    The expected value of perfect information (EVPI) isthe increase in the expected profit that would

    result if one knew with certainty which state ofnature would occur.

    The EVPI provides an upper bound on theexpected value of any sample or survey

    information.

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    Expected Value of Perfect Information

    EVPI Calculation

    Step 1:Determine the optimal return corresponding to

    each state of nature.

    Step 2:Compute the expected value of these optimal

    returns.

    Step 3:Subtract the EV of the optimal decision from the

    amount determined in step (2).

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    Calculate the expected value for the optimum

    payoff for each state of nature and subtract the EV ofthe optimal decision.

    EVPI= .4(10,000) + .2(18,000) + .4(21,000) - 14,000 = $2,000

    Expected Value of Perfect Information

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    Spreadsheet

    A B C D E F

    1

    2

    3 Decision Expected Recommended

    4 Alternative s1 = 80 s2 = 100 s3 = 120 Value Decision

    5 d1 = Model A 10,000 15,000 14,000 12600

    6 d2 = Model B 8,000 18,000 12,000 11600

    7 d3 = Model C 6,000 16,000 21,000 14000 d3 = Model C

    8 Probability 0.4 0.2 0.4

    9 14000

    10

    11 EVwPI EVPI

    12 10,000 18,000 21,000 16000 2000

    State of Nature

    Maximum Expected Value

    PAYOFF TABLE

    Maximum Payoff

    Expected Value of Perfect Information

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    Risk Analysis

    Risk analysis helps the decision maker recognize the

    difference between: the expected value of a decision alternative, and the payoff that might actually occur

    The risk profile for a decision alternative shows thepossible payoffs for the decision alternative alongwith their associated probabilities.

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    Risk Profile

    Model C Decision Alternative

    .10

    .20

    .30

    .40

    .50

    5 10 15 20 25

    Probab

    ility

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    Sensitivity Analysis

    Sensitivity analysis can be used to determine how

    changes to the following inputs affect therecommended decision alternative:

    probabilities for the states of nature values of the payoffs

    If a small change in the value of one of the inputscauses a change in the recommended decisionalternative, extra effort and care should be taken inestimating the input value.

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    Bayes Theorem and Posterior Probabilities

    Knowledge of sample (survey) information can be used

    to revise the probability estimates for the states of nature. Prior to obtaining this information, the probability

    estimates for the states of nature are called priorprobabilities.

    With knowledge of conditional probabilities for theoutcomes or indicators of the sample or surveyinformation, these prior probabilities can be revised byemploying Bayes' Theorem.

    The outcomes of this analysis are called posteriorprobabilities or branch probabilities for decision trees.

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    Computing Branch Probabilities

    Branch (Posterior) Probabilities Calculation

    Step 1:For each state of nature, multiply the prior

    probability by its conditional probability for theindicator -- this gives the joint probabilities for the

    states and indicator.

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    Computing Branch Probabilities

    Branch (Posterior) Probabilities Calculation

    Step 2:Sum these joint probabilities over all states -- this

    gives the marginal probability for the indicator.

    Step 3:For each state, divide its joint probability by the

    marginal probability for the indicator -- this givesthe posterior probability distribution.

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    Expected Value of Sample Information

    The expected value of sample information (EVSI) is

    the additional expected profit possible throughknowledge of the sample or survey information.

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    Expected Value of Sample Information

    EVSI Calculation

    Step 1:Determine the optimal decision and its expected

    return for the possible outcomes of the sample usingthe posterior probabilities for the states of nature.

    Step 2:Compute the expected value of these optimal

    returns.

    Step 3:Subtract the EV of the optimal decision obtained

    without using the sample information from theamount determined in step (2).

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    Efficiency of Sample Information

    Efficiency of sample information is the ratio of EVSI

    to EVPI. As the EVPI provides an upper bound for the EVSI,

    efficiency is always a number between 0 and 1.

    l f

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    Burger Prince must decide whether or not to

    purchase a marketing survey from Stanton Marketingfor $1,000. The results of the survey are "favorable" or"unfavorable". The conditional probabilities are:

    P(favorable | 80 customers per hour) = .2

    P(favorable | 100 customers per hour) = .5

    P(favorable | 120 customers per hour) = .9

    Should Burger Prince have the survey performed

    by Stanton Marketing?

    Sample Information

    fl D

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    Influence Diagram

    RestaurantSize Profit

    Avg. Numberof Customers

    Per HourMarketSurveyResults

    MarketSurvey

    DecisionChanceConsequence

    P i P b bili i

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    Favorable

    State Prior Conditional Joint Posterior

    80 .4 .2 .08 .148

    100 .2 .5 .10 .185120 .4 .9 .36 .667

    Total .54 1.000

    P(favorable) = .54

    Posterior Probabilities

    P i P b bili i

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    Unfavorable

    State Prior Conditional Joint Posterior

    80 .4 .8 .32 .696

    100 .2 .5 .10 .217120 .4 .1 .04 .087

    Total .46 1.000

    P(unfavorable) = .46

    Posterior Probabilities

    P i P b bili i

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    Solution Spreadsheet

    A B C D E1

    2 Prior Conditional Joint Posterior

    3 State of Nature Probabilities Probabilities Probabilities Probabilities

    4 s1 = 80 0.4 0.2 0.08 0.148

    5 s2 = 100 0.2 0.5 0.10 0.185

    6 s3 = 120 0.4 0.9 0.36 0.667

    7 0.54

    8

    9

    10 Prior Conditional Joint Posterior

    11 State of Nature Probabilities Probabilities Probabilities Probabilities12 s1 = 80 0.4 0.8 0.32 0.696

    13 s2 = 100 0.2 0.5 0.10 0.217

    14 s3 = 120 0.4 0.1 0.04 0.087

    15 0.46

    Market Research Favorable

    P(Favorable) =

    Market Research Unfavorable

    P(Favorable) =

    Posterior Probabilities

    D i i T

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    Decision Tree

    Top Half

    s1 (.148)

    s1 (.148)

    s1 (.148)s2 (.185)

    s2 (.185)

    s2 (.185)

    s3 (.667)

    s3 (.667)

    s3 (.667)

    $10,000

    $15,000

    $14,000

    $8,000

    $18,000

    $12,000

    $6,000$16,000

    $21,000

    I1

    (.54)

    d1

    d2

    d3

    2

    4

    5

    6

    1

    D i i T

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    Bottom Half

    s1 (.696)

    s1 (.696)

    s1 (.696)

    s2 (.217)

    s2 (.217)

    s2 (.217)

    s3 (.087)

    s3 (.087)

    s3 (.087)

    $10,000

    $15,000

    $18,000

    $14,000$8,000

    $12,000

    $6,000$16,000

    $21,000

    I2(.46) d1

    d2

    d3

    7

    9

    83

    1

    Decision Tree

    D i i T

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    I2

    (.46)

    d1

    d2

    d3

    EMV = .696(10,000) + .217(15,000)+.087(14,000)= $11,433

    EMV = .696(8,000) + .217(18,000)+ .087(12,000) = $10,554

    EMV = .696(6,000) + .217(16,000)+.087(21,000) = $9,475

    I1(.54)

    d1

    d2

    d3

    EMV = .148(10,000) + .185(15,000)

    + .667(14,000) = $13,593EMV = .148 (8,000) + .185(18,000)

    + .667(12,000) = $12,518

    EMV = .148(6,000) + .185(16,000)

    +.667(21,000) = $17,855

    4

    5

    6

    7

    8

    9

    2

    3

    1

    $17,855

    $11,433

    Decision Tree

    E t d V l f S l I f ti

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    If the outcome of the survey is "favorable,

    choose Model C. If it is unfavorable, choose Model A.

    EVSI = .54($17,855) + .46($11,433) - $14,000 = $900.88

    Since this is less than the cost of the survey, the

    survey should not be purchased.

    Expected Value of Sample Information

    Effi i f S l I f ti

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    Efficiency of Sample Information

    The efficiency of the survey:

    EVSI/EVPI = ($900.88)/($2000) = .4504

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    Bayes Decision Rule:Using the best available estimates of the

    probabilities of the respective states of nature

    (currently the prior probabilities), calculate the

    expected value of the payoff for each of the

    possible actions. Choose the action with the

    maximum expected payoff.

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    Bayes theorySi: State of Nature (i = 1 ~ n)

    P(Si): Prior Probability

    Ij: Professional Information (Experiment)(j = 1 ~ n)

    P(Ij | Si): Conditional ProbabilityP(Ij Si) = P(Si Ij): Joint Probability

    P(Si | Ij): Posterior Probability

    P(Si | Ij)

    n

    1iiij

    iij

    j

    ji

    )S(P)S|I(P

    )S(P)S|I(P

    )I(P

    )IS(P

    Home Work

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    Home Work

    Problem 13-10

    Problem 13-21

    Due Date: Nov 11, 2008