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    Introduction to Decision Making

    People often find it hard to make decisions. Some people put off making decisions by endlesslysearching for more information or getting other people to offer their recommendations. Othersresort to decision making by taking a vote, sticking a pin in a list or tossing a coin.

    Regardless of the effort that is put into making a decision, it has to be accepted that somedecisions will not be the best possible choice. This article looks at one technique that can beused in decision making that should help you to make effective decisions in the future. Althoughthe following technique is designed for an organisational or group structure, it can be adapted toan individual level.

    What is Decision Making?

    In its simplest sense, decision making is the act of choosing between two or more courses ofaction. However, it must always be remembered that there may not always be a 'correct' decisionamong the available choices. There may have been a better choice that had not beenconsidered, or the right information may not have been available at the time. Because of this, it isimportant to keep a record of all decisions and the reasons why decisions were made, so that

    improvements can be made in the future. This also provides justification for any decision takenwhen something goes wrong. Hindsight might not be able to correct past mistakes, but it will aidimproved decision making in the future.Effective Decision Making

    Although decisions can be made using either intuition or reasoning, a combination of bothapproaches is often used. Whatever approach is used, it is usually helpful to structure decisionmaking in order to:

    Reduce more complicated decisions down to simpler steps.See how any decisions are arrived at.Plan decision making to meet deadlines.

    Stages of Decision Making

    Many different techniques of decision making have been developed, ranging from simple rules ofthumb, to extremely complex procedures. The method used depends on the nature of thedecision to be made and how complex it is. The method described in this article follows anumber of stages. These are:

    Stage One: Listing all possible solutions/options.Stage Two: Setting a time scale and deciding who is responsible for the decision.Stage Three: Information gathering.Stage Four: Weighing up the risks involved.

    Stage Five: Deciding on values, or in other words what is important.Stage Six: Weighing up the pros and cons of each course of action.Stage Seven: Making the decision.

    Framework for Decision Making

    See also: Problem SolvingListing Possible Solutions/Options

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    Generally, the possible solutions will have been thought up during the earlier problem solvingprocess, either through brainstorming or some other 'idea generating' process (see our article on:Problem Solving). In addition, a decision will have to be made from a selection of fixed choices.

    Always remember to consider the possibility of not making a decision or doing nothing and beaware that both options are actually decisions in themselves.Setting a Time Scale and Deciding Who is Responsible for the Decision

    In deciding how much time to make available for the decision making process, it helps to considerthe following:

    How much time is available to spend on this decision?Is there a deadline for making a decision and what are the consequences of missing this

    deadline?Is there an advantage in making a quick decision?How important is it to make a decision? How important is it that the decision is right?Will spending more time improve the quality of the decision?

    Also see our pages on Time Management.

    Responsibility for the Decision: Before making a decision, it needs to be clear who is going totake responsibility for the decision. Remember that it is not always those making the decisionwho have to assume responsibility for it. Is it an individual, a group or an organisation? This is akey question because the degree to which responsibility for a decision is shared can greatlyinfluence how much risk people are willing to take.

    If the decision making is for work then it is helpful to consider the structure of the organisation thatyou are in. Is the individual responsible for the decisions he or she makes or does theorganisation hold ultimate responsibility? Who has to carry out the course of action decided?Who will it affect if something goes wrong? Are you willing to take responsibility for a mistake?

    Finally, who can take the decision? When helping a friend, colleague or client to reach adecision, in most circumstances the final decision and responsibility will be taken by them.

    Whenever possible, and if it is not obvious, it is better to make a formal decision as to who isresponsible for a decision. This idea of responsibility also highlights the need to keep a record ofhow any decision was made, what information it was based on and who was involved. Enoughinformation needs to be kept to justify that decision in the future so that, if something does gowrong, it is possible to show that your decision was reasonable in the circumstance and given theknowledge you held at the time.

    Find more at: http://www.skillsyouneed.com/ips/decision-making.html#ixzz2OR9dm7Je

    Information Gathering

    Before starting on the process of making a decision, all relevant information needs to begathered. If there is inadequate information then a wrong decision might be made. If there is toomuch irrelevant information the decision will be difficult to make. There is a need for up-to-date,accurate information on which to make decisions. Information needs to be gathered so that aninformed decision can be made. The amount of time spent on information gathering has to beweighed against how much you are willing to risk making the wrong decision. In a groupsituation, such as in a business or voluntary organisation, it may be appropriate for differentindividuals to research different aspects of the information required, for example different peoplemight be allocated to concentrate their research on costs, facilities, availability, and so on.Weighing up the Risks Involved

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    One key question is how much risk should be taken in making the decision? Generally, theamount of risk an individual is willing to take depends on:

    The seriousness of the consequences of taking the wrong decision.The benefits of making the right decision.

    Not only how bad the worst outcome might be, but also how likely that outcome is to happen.

    It is also useful to consider what the risk of the worst possible outcome occurring might be, and todecide if the risk is acceptable. The choice can be between going 'all out for success' or taking asafe decision.Deciding on Values

    Each individual has his or her own unique set of values - what they believe to be important. Manypeople decide to buy a car for themselves but different people buy different cars based on theirown personal values. One person might feel that price is the most important feature, whereasanother person might be more concerned with its speed and performance. Others might valuesafety, luggage space or the cars impact on the environment.

    Depending on which values are considered important, different opinions may seem more or lessattractive. If the responsibility for a decision is shared it is possible that one person might nothave the same values as the others. In such cases, it is important to obtain a consensus as towhich values are to be given the most weight. It is important that the values on which a decisionis made are understood because they will have a strong influence on the final choice.

    People do not make decisions based on just one of their values. They will consider all theirvalues which are relevant to the decision and prioritise them in order of importance.Weighing up the Pros and Cons

    It is possible to evaluate the pros and cons of each possible solution/option by considering thepossible advantages and disadvantages. One aid to evaluating any solution/option is to use a'balance sheet', weighing up the pros and cons (benefits and costs) associated with that solution.For example, a small business that regularly hires vehicles from an external company mightconsider buying a vehicle for their exclusive use. The business could list the pros and cons of thepurchase in the following way:Pros Cons

    Saving on hire charges

    Cost of purchase

    Would make it easier to organise staff travel

    Potential driver(s) could require training

    Will always be available

    Insurance and maintenance costs

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    Having listed the pros and cons, it may be possible to immediately decide whether this option is aviable. However, it is also possible to rate each of the pros and cons on a simple 1 to 10 scale(with 10 high and 1 low):Pros Cons

    Saving on hire charges

    9

    Cost of purchase

    6

    Would make it easier to organize staff travel

    7

    Potential drivers could require training

    4

    Will always be available

    6

    Insurance and maintenance costs

    8Total 22 Total 18

    In this case the cons (disadvantages) have the lower score while the pros (benefits) are higherand purchase of a car is therefore a strong possible choice.

    In scoring each of the pros and cons it helps to take into account how important each item on thelist is in meeting values. Thus, for example, if the most important value was the potential saving,then the fact that a particular car has high insurance and maintenance costs will increase itsscore on the con side. This balance sheet approach allows both the information to be taken intoaccount as well as values, and presents them in a clear and straight forward manner.

    Making the Decision

    See Also: Problem Solving

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    Making the Decision

    There are many techniques that can be used to help in reaching a decision. The pros and consmethod is just one way of evaluating each of the possible solutions/options available.

    There are other techniques which allow for more direct comparisons between possible solutions.

    These are more complicated and generally involve a certain amount of calculation. These can beparticularly helpful when it is necessary to weigh up a number of conflicting values and options.

    For example, how would you decide between a cheap to buy but expensive to run car andanother more expensive car, that is more economical to keep on the road?

    Intuitive Judgements: In addition to making reasoned decisions using the techniques shownabove, in many cases people use an intuitive approach to decision making. When making adecision many influences, which have not been considered, may play a part. For example,prejudice or wishful thinking might affect judgement. Reliance is often placed on past experiencewithout consideration of past mistakes. Making a decision using intuition alone should be anoption and not done merely because it is the easy way out, or other methods are more difficult.

    Intuition is a perfectly acceptable means of making a decision, although it is generally moreappropriate when the decision is of a simple nature or needs to be made quickly. Morecomplicated decisions tend to require a more formal, structured approach. It is important to bewary of impulsive reactions to a situation and remember to keep a record of the decision forfuture reference, no matter whether the decision was made intuitively or after taking a reasonedapproach.

    If possible, it is best to allow time to reflect on a decision once it has been reached. It ispreferable to sleep on it before announcing it to others. Once a decision is made public, it is verydifficult to change.Summary

    Decision making is the act of choosing between a number of alternatives. In the wider process ofproblem solving, decision making involves choosing between possible solutions to a problem.Decisions can be made through either an intuitive or reasoned process, or a combination of thetwo. There are usually a number of stages to any structured decision making.

    We have outlined one simple method, which involves: listing all possible solutions; setting a timescale; gathering relevant information; weighing up risks; looking at values and then weighing upthe pros and cons of each alternative before making the decision. There are also moresophisticated decision making techniques available. However, it should be remembered that nodecision making technique should be used as an alternative to good judgement and clearthinking. All decision making involves individual judgement, and systematic techniques aremerely there to assist those judgements.Next: Read our articles on: Problem Solving