Decision Making, CBMC, Consumer Behaviour in Decision Making
Decision making
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Transcript of Decision making
Dr. GAURAV BISSA, Associate Professor
“Decision Making” by
Dr. Gaurav BissaAssociate Professor (Reader)
Govt. Engineering CollegeBikaner
Dr. GAURAV BISSA, Associate Professor
Objectives of Presentation
• Decision making: an idea
• Decision making process
• Techniques of Decision making
• Problems associated with decision making
• Group Decision making
• Ethics & Decision making
Dr. GAURAV BISSA, Associate Professor
Decision making Process
I. Defining the Problem
II. Formulating the Hypothesis
III. Collecting the Facts
IV. Conducting the Analysis
V. Developing the Solution
Dr. GAURAV BISSA, Associate Professor
Problem
Hypothesis
FactsAnalysis
Solution
Dr. GAURAV BISSA, Associate Professor
Defining the Problem
Definition:• A problem is a situation that is judged as something that
needs to be corrected – implies that a state of "wholeness" does not exist
Importance:• It is our job to make sure we’re solving the right problem –
it may not be the one presented to us by the client. What do we really need to solve?
Basic Concepts:• Most of the problems are initially identified by our clients• Defining the problem clearly improves focus – it drives the
analytical process
Problem
Hypothesis
FactsAnalysis
Solution
Dr. GAURAV BISSA, Associate Professor
Formulating the Hypotheses
Definition:• Hypothesis is a tentative explanation for an
observation that can be tested (i.e. proved or disproved) by further investigation
Importance:• Start at the end - Figuring out the solution to the
problem, i.e. "hypothesizing", before you start will help build a roadmap for approaching the problem.
Problem
Hypothesis
FactsAnalysis
Solution
Dr. GAURAV BISSA, Associate Professor
Collecting the Facts
Definition:• Meaningful information (has merit – not false) that is
qualitative (expert opinions) or quantitative (measurable performance) to your decisions
Importance:• Gathering relevant data and information is a critical step
in supporting the analyses required for proving or disproving the hypotheses
Problem
Hypothesis
FactsAnalysis
Solution
Dr. GAURAV BISSA, Associate Professor
Basic Concepts:
• Know where to dig
• Know how to filter through information
• Know how to verify – Has happened in the past
• Know how to apply – Relates to what you are trying to solve
Dr. GAURAV BISSA, Associate Professor
Conducting the AnalysisDefinition:• The deliberate process of breaking a problem down
through the application of knowledge and various analytical techniques
Importance:• Analysis of the facts is required to prove or disprove the
hypotheses• Analysis provides an understanding of issues and drivers
behind the problemBasic Concepts:• It is generally better to spend more time analyzing the data
and information as opposed to collecting them. The goal is to find the “golden nuggets” that quickly confirm or deny a hypothesis
Problem
Hypothesis
FactsAnalysis
Solution
Dr. GAURAV BISSA, Associate Professor
Developing the Solution
Definition:• Solutions are the final recommendations
presented to our clients based on the outcomes of the hypothesis testing
Basic Concepts:• It is important to ensure the solution fits the
client – solutions are useless if they cannot be implemented.
Problem
Hypothesis
FactsAnalysis
Solution
Dr. GAURAV BISSA, Associate Professor
Decision Making?????
1. Conflicts within organizations
2. How to avoid decisions?
Dr. GAURAV BISSA, Associate Professor
Intuitive Decision Making
• Ability to know when a problem or opportunity exists and select the best course of action without conscious reasoning
Dr. GAURAV BISSA, Associate Professor
Employee Involvement in Decision Making
The degree that employees share information, knowledge, rewards, and power throughout the organization
– active in decisions previous outside their control
– power to influence decisions
– knowledge sharing
Dr. GAURAV BISSA, Associate Professor
How Involvement Improves Decisions
EmployeeInvolvement
Identify and define Identify and define problems betterproblems better
More likely to selectMore likely to selectthe best optionthe best option
Usually identify more Usually identify more and better solutionsand better solutions
Dr. GAURAV BISSA, Associate Professor
Contingencies of Employee Involvement
• Decision quality
• Decision commitment
• Decision conflict
• Structured problem
Dr. GAURAV BISSA, Associate Professor
Overcoming Involvement Challenges
• Cultural Differences– Better in collectivist and low power distance
cultures
• Management Resistance– Educate/train managers to become facilitators
• Employee and Union Resistance– Concerns about increased stress, giving up union
rights, and union power
– Solution is trust and involvement
Dr. GAURAV BISSA, Associate Professor 17
Framework for Decision Making
Known andKnown andwell definedwell defined
Unusual Unusual andand
ambiguousambiguous
Innovative decisions
Adaptive decisions
Routinedecisions
Risk
Uncertainty
Certainty
Conditions u
nder w
hich dec
isions a
re m
ade
Untried andUntried andambiguousambiguous
Management Lesson - 1
Sure,why not
Can I also sitlike you anddo nothing
all day long?
To be sitting and doing nothing,To be sitting and doing nothing,you must be sitting very, very high up...you must be sitting very, very high up...
Management Lesson - 2
I would loveto be able toget to the topof that tree.But I haven’t
got the energy
Well, why don’t younibble on some
of my droppings.They are packedwith nutrients.
The turkey peckedat a lump of dungand found that itactually gave him
enough strength toreach the first
branch of the tree.The next day, after
eating some more dung,he reached the secondbranch. Finally after afortnight, there he wasproudly perched at thetop of the tree. Soon hewas promptly spottedby a farmer, who shotthe turkey out of the
tree!
Bullshit might get you to the top,Bullshit might get you to the top,but it won’t keep you there...but it won’t keep you there...
Management Lesson - 3
1.1. Not everyone who drops shit on you is your enemyNot everyone who drops shit on you is your enemy
A little bird was flyingsouth for the winter.
While it was lying there, a cow came byand dropped some dung on it. As the
frozen bird lay there in the pile of cow dung,it began to realize how warm it was. The dungwas actually thawing him out. He lay there all
warm and happy, and soon began to sing for joy
A passing cat heard the bird singing and came to investigate.Following the sound, the cat discovered the bird under thepile of cow dung, and promptly dug him out and ate him!
2.2. Not everyone who gets you out of shit is your friendNot everyone who gets you out of shit is your friend3.3. And when you are in deep shit, keep your mouth shut!And when you are in deep shit, keep your mouth shut!
Dr. GAURAV BISSA, Associate Professor
Thank YouThank You
Presented by:
Dr. Gaurav BissaAssociate Professor
Govt. Engineering CollegeBikaner
Phone – 9414475264