DECENTRALIZED GAMIFICATION PLATFORM BASED ON AI · • Reduction of employee turnover Artiﬁcial...

DECENTRALIZED GAMIFICATION PLATFORM BASED ON AI

Alex Black

Whitepaper

Table of Contents

1. Introduction 03

2. About the project 04

2.1. Game mechanics 04

2.2. Blockchain 07

2.3. Artificial Intelligence 08

2.4. Integrations 09

4. Evolution+ tokens 17

4.1. Token distribution 17

3. Use-cases 11

3.1. Gamification in HR 11

3.2. Social ranking 12

3.3. Gamification in marketing 13

3.4. Gamification in education 15

3.5. Gamification in application and web services 15

6. Roadmap 19

5. Business model 18

7. People behind Evolution+ project 20

EVOLUTION+ WHITEPAPER

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1. Introduction


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The number of gamers in the world exceeds 2 400 000 000 people to date. It is more than 30% of humanity. Video Game Industry has a significant impact on the mentality and culture of many countries. The world of ESports is growing rapidly. Blockbusters based on different video games are filmed. Video games are used in education, military, the development of Artificial Intelligence and so on.

Gamer generation, on the average, spends more than 10 000 hours in video games to the start of their professional activity. During playtime, they acquire many useful skills and abilities: multitasking, concentration, fast reaction, diligence, systems thinking, increased neuroplasticity, the ability to cooperate in online communities.

In addition, gamers easily learn the latest technologies. However, they ignore intrusive and uninteresting information. For today, the vast majority of people do not have the necessary degree of involvement in real activity. To realize their potential new techniques of motivation are required.

Evolution+ Team has been developing the Platform to stimulate user activity with game mechanics familiar to the modern generation of gamers. The Platform is integrated with Ethereum blockchain, which allows to use cryptotokens and decentralized virtual property. Using the neural network allows to predict the behavior of participants based on the activity history.

In 2018 we plan to build the Ecosystem of the Platform, and to begin expansion into global markets. In 2019 Evolution+ is going to become a complete and recognizable solution for gamification in business, education and social management. In the future we will continue researching the field of algorithms for behavior management and Artificial Intelligence.

We believe that in the next 5-8 years game mechanics will become a mandatory attribute of most human activities.

2. About the Project

2.1. Game Mechanics


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Evolution+ is a Gamification Platform integrated with Blockchain Technology and Artificial

Intelligence (AI). The Platform allows anyone to easily implement game mechanics in any

website or web service to improve user engagement and business process efficiency.

The Platform is a tool for organizations aimed at positive interaction with the modern

generation of gamers, and gaining a competitive advantage from practical use of Artificial

Intelligence and Cryptoeconomics.

With the help of the blockchain participants are guaranteed the right of ownership of the

awards. Integration with the Ethereum blockchain allows to increase user activity with

cryptotokens and decentralized virtual property.

Artificial Intelligence analyzes the history of user activity. Based on accumulated

information AI predicts the behaviour and automatically selects target groups of users.

A set of tools for developers allow anyone to integrate Evolution+ in various

IT-environments.

Evolution+ has a set of mechanics distinctive for computer games. The participants

involved in the process get social status, rating points, token rewards and currency, based

on their real activity.

The Platform control functions allow to adjust rules based on which participants will be

awarded. This allows to implement game mechanics into various activities.


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The mechanics of the Evolution+ Platform:

Virtual money on which the game economy is based. Smart-contracts ERC-20 are supported.

VIRTUAL ECONOMY

In-Game Currency

In-game items. Smart-contracts ERC-721 are supported.

Virtual Property

Online store of virtual property.

Marketplace

Tasks that a participant may complete in order to gain a reward.

GAME SCENARIOS

Missions

Simple online-game modules.

Mini Games

A system of parameters by which participants are encouraged or punished.

Rules


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Game status of the participant and basic quantitative assessment of progress.

SYMBOLIC AWARDS

XP + Levels

Quantitative assessment of progress on various personal indicators.

Characteristics

Collections of locked rewards that the player unlocks during activity.

Achievements

Symbolic awards and penalty.

Badges

Comparison of results of participants on various indicators and awarding of leaders.

SOCIAL INTERACTION

Ratings

Functionality for online voting using game mechanics.

Contests

Struggle for leadership between individual participants.

Competitions

Competing communities of participants.

Teams

Temporary groups aimed at the rapid achievement of target goal.

Raids

2.2. Blockchain

The use of blockchain technology in gamification guarantees ownership of awards and

virtual property, and allows to include elements of cryptoeconomy to in-game mechanics.

Using the blockchain achieves the following objectives:

• Decentralized storage of awards

• Awarding with cryptotokens

• Decentralization of virtual property

• Implementation of game mechanics based on smart-contracts

The game mechanics of Evolution+ allow to take into account the interests of all of the

personality types according to the Bartle Test.

Personality type

Dominance and rivalry

Status, leadership, competition.

Game scenarios, game balance, hidden content.

Social interaction, social rewards.

Virtual economy, collecting.

Investigationand manipulation

Communication and positive

Possession and accumulation

Killer

Explorer

Socializer

Achiever

Key interests Control algorithms


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Platform's Artificial Intelligence is based on the principle of stereotyped patterns of

behaviour. Neural network detects behaviour patterns and characteristics of participants

using different trigger actions and history of participant's activity. Artificial intelligence

calculates the likelihood of participants making certain actions in the future, and

automatically highlights the target groups.

2.2. Artificial Intelligence

Evolution+ Platform is integrated with Ethereum blockchain and includes established

functions for automatic awarding users with cryptotokens for useful activities, such as

attracting new members, acquiring certain goods or services, performing tasks etc.

The Platform supports smart-contracts of ERC-20 and ERC-721 standards. The functionality

of game balance adjustment allows taking into account the economic interests of all

parties.

With the help of Artificial Intelligence, the following tasks are achieved:

• Prediction of behaviour

• Highlighting target groups for campaigns

• Formation of a psychological portrait of individual participants and the audience in

general


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In-game Currency

ERC-20 ERC-721

Virtual Property


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1

24

3

Participants receive challenges, according to a preset game scenario.

Challenge

Blockchain

During execution of the challenge,information about users activity comes through API to Evolution+ platform.

Based on received actions Evolution+ platform calculates awards and assigns them to users.

Users get information about rewards through gaming interfaces and chat-bots.

Actions

Calculating

Rewarding

Smart contracts on the blockchain guarantee participants the right of ownership of the rewards received.

AINeural network analyses activity information, segments audience and forms analytical reports.

2.4. Integrations

To automatically log actions, and interact with users, the Platform integrates with various IT

environments. Evolution+ provides developers a set of tools and services for fast and

profitable implementation of gaming mechanics to their projects.


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CRMERP

E-learning

Blockchain

SocialNetworks

ProjectManagement

System

Open Dataportals

CMS

Web-services

Messengers

AugmentedReality

ArtificialIntellegence

Integration Tools

API

Plugins

Widgets

SDK

Webhooks


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3.1. Gamification in HR

PROBLEM

87% of employees in the world are insufficiently involved in their work.

SOLUTION

The daily activity of the staff is complemented by motivating game elements. It increases

motivation and helps to enter a state of flow. Concentration on practical achievements,

team play and competitive effect increase results by an average of 30%.

3. Use Cases

Evolution+ is a software complex for controlling game mechanics to behavior management.

Flexibility of the Platform and integration tools allow to apply this technology in various

activities.

GAME MECHANICS

IT-ENVIRONMENT

MOTIVATED EMPLOYEES

CRMERPCorporate portalMessengers

ZZZ ZZZZZZ ZZZ

ZZZZZZZZZ

LAZY EMPLOYEES

ZZZ


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3.2. Social Ranking

PROBLEM

Society is experiencing an acute deficit of trust.

SOLUTION

With Evolution+ Platform personal rating is calculated, based on activity history. Quantity of

rating points is determined by various factors such as socially useful activities, professional

achievements, education, violations and crimes, feedback etc. User's Social Ranking and

his/her level of privilege is determined by this data.

Gamification in HR performs the following tasks:

• Increase of workforce productivity

• Team building

• Reduction of employee turnover

Artificial Intelligence generates predictions of the behaviour of employees and identifies

their potential to perform certain tasks.

Evolution+ Platform integrates with IT environments: CRM, ERP, project management sys-

tems, corporate messengers, enterprise portals, etc. Employees activity data is recorded

automatically or by using the import tools.

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3.3. Gamification in Marketing

PROBLEM

Buyers become pickier and lose their loyalty to brands.

PROBLEM

Society is experiencing an acute deficit of trust.

SOLUTION

With Evolution+ Platform personal rating is calculated, based on activity history. Quantity of

rating points is determined by various factors such as socially useful activities, professional

achievements, education, violations and crimes, feedback etc. User's Social Ranking and

his/her level of privilege is determined by this data.

Social rating performs the following tasks:

• Increase in level of trust in society

• Motivation for positive achievements

• Involvement in public activity

In order to avoid manipulation, storage of rating points is performed by using decentralized

blockchain technology.

Platform's AI automatically allocates social groups and generates predictions of their

behaviour.


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GAME MECHANICS

?

?

??

?

?COMMUNITY

IT-ENVIRONMENT

SOCIAL RANKING

SitesApplicationsSocial Networks

SOLUTION

Using game mechanics in marketing can enhance brand appeal. With Evolution+ Platform

a community of buyers is formed, each member of which has a personal status and virtual

property. Users receive awards for different activities, such as shopping, participation in

promotions, attracting new buyers, leaving feedback etc.

Integration with Ethereum blockchain allows to reward customers with cryptotokens and

decentralized virtual property.

Platform's AI generates a psychological portrait of buyers based on the history of activity,

predicts behaviour and identifies target groups for sales promotions.

Gamification in marketing performs the following tasks:

• Increase in sales

• Formation of a community brand

• Increase of customer loyalty

• Attracting new customers


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GAME MECHANICS

DISLOYAL BUYERS

IT-ENVIRONMENT

FASCINATED BUYERS

E-commerce

3.4. Gamification in Education

PROBLEM

Existing teaching methods are inefficient for new generation.

SOLUTION

Gamification in education is an innovative educational technology that implements the

process of learning in a game format. This technology allows to create a familiar online

environment. The educational process is complemented with the game mechanics and

elements of online social interaction.

This allows to excite interest, clearly state the purpose, chunk big goals down into

achievable steps, and warm up motivation by awarding for right actions. Anticipation of the

award increases dopamine allocation, which leads to more efficient absorbing of

information.

3.5. Gamification of Web-Services and Applications

PROBLEM

A full implementation of gamification is expensive and labor-intensive process.


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GAME MECHANICS

BORED STUDENTS

IT-ENVIRONMENT

ACTIVE STUDENTS

E-learning

SOLUTION

Evolution+ provides developers a set of tools for fast and profitable implementation of

game mechanics for a projects:

• Control panel for managing game mechanics

• API, SDK, Webhooks

• Widgets

• Plugins


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GAMIFICATIONCONTROL PANEL

EVOLUTION+ ECOSYSTEMSocialNetworks

Messengers

CRMERP

E-learning E-commerce

CMSAR

WebServices

INTEGRATION TOOLS

WEB-SITEAPP

WidgetsAPISDKWebhooksPlugins


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4. Evolution+ Tokens

Symbol: EVP

Type: ERC-20 utility token

Total Supply: 22 000 000

Blockchain Platform: Ethereum

4.1. Token Distribution

20% - 4 400 000 EVPReserved for Bounty Program.

60% - 13 200 000 EVP Offered for sale.

20% - 4 400 000 EVP Remain for Evolution+ Team.

5. Business model

The main potential clients:

• Retail

• Social projects

• Governments

• Educational organizations

• Client-oriented businesses

Evolution+ receives most of its revenues from:

• Sales non-exclusive licenses

• Sales of implementation services and consulting

Most of expenses come from the following:

• Development, implementation and support

• Servers

• Marketing and PR

• Legal support

• Hospitality expenses

The Platform is presented as a cloud-based extension to various systems, allowing to

increase user engagement through usage of game mechanics, blockchain and AI.

The cost of the license is determined by the number of actions that are logged in the

Platform. It is more profitable to buy the license for EVP tokens.


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6. Roadmap

At the moment, the closed beta version of the Platform is launched. Several trial

implementations have been carried out. Strategic business model and technology of

implementation have been formed.

2015• hypotheses testing• start of development

2016• first implementations• formation of concepts• functionality development

2017• business model formation• integration with Ethereum blockchain• cryptotoken emission

2018• formation of the Evolution+ Ecosystem• preparation for entering worldwide markets

2019• release Artificial Intelligence• access to the markets of Europe, Singapore, USA• expanding the Ecosystem

7. People behind Evolution+ project

Alex BlackFounder of Evolution+

Alex started programming at the age of 9 shortly after he began playing video games. He

began to explore the idea of AI at the age of 15. Today he has 13 years of experience in

software development for business systems. Over three years of experience in

gamification.

[email protected]

Valentin BeseSales representative in Germany

Valentin started his carrer in the IT section 2013 after serving in German army. He

appropriated soft skills in IT-Consulting and still works on international projects in

implementing software products in small and large companies.


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DECENTRALIZED GAMIFICATION PLATFORM BASED ON AI · • Reduction of employee turnover Artiﬁcial...

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