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Transcript of December 2015. Safe Harbor Certain statements in this presentation constitute “forward-looking...
December 2015
Safe Harbor
Certain statements in this presentation constitute “forward-looking statements” within the
meaning of the private securities litigation reform act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the company to be materially
different from any future results, performance or achievements expressed or implied by
such “forward-looking statements.”
This presentation also contains “non-GAAP financial measures” within the meaning of
regulation G, specifically station operating income and EBITDA. In conformity with
regulation G, information reconciling the non-GAAP financial measures included in this
presentation to the most directly comparable financial measures prepared in accordance
with generally accepted accounting principles is available on the investor relations portion
of the company's website at www.salem.cc, as part of the most current report on form 8-K
and earnings release issued by Salem Media Group.
2
Market Leader in Christian and Conservative Media
Investment Highlights
4
Leading media companyserving audiences interested in
Christian and conservative content
Integrated multi-media company
Large and growing audience
Generating significant free cash flow
Diverse revenue base
Significant digital revenue
Paying a quarterly dividend
Overview for the Twelve Months Ended September 30, 2015
5
Broadcasting$193.674%
Pub-lishing$23.69%
Digital Media$45.417%
Revenue: $263mmStations
Salem Radio Network
#1 in commercial Christian radio broadcasting 117 stations across 40 markets
Full-service network featuring conservative talk, news and Christian programming
Over 2,700 affiliates in addition to owned & operated stations
Approximately 160mm monthly page views Revenue generated through advertisements and e-commerce Fastest-growing segment of the company
> 1 million print-on-demand Christian books published annually
Publisher of five Christian magazines Recent acquisition of Regnery Publishing, publisher of
conservative books
Broadcasting
Digital Media
Publishing
Note: Dollars in millions
Our Target Audience
Source: Gallup, The Barna Group, Nielsen Audio, The Nielsen Company, Pew Research Center, LifeWay Research
Salem’s Christian and Conservative Content has Substantial Reach
71% of American adults identify with a Christian religion. Although this represents an overall decline, the evangelical Protestant tradition continues to gain members.
56% of American adults believe the Bible should have a greater role in American society.
News/Talk/Info and Talk/Personality is the No. 1 format in Metros, and No. 2 only to Country overall for the largest share.
Christian Radio is the top growing format – over two-thirds of Christian radio stations finished 2014 with more listeners than they had in 2013.
Of any radio format, Contemporary Christian Music has the highest proportion of female listeners – a key advertising demographic. Its listeners rank high in education and income levels.
Rick Warren’s book The Purpose Driven Life, a guide for Christian living in the 21st century, has sold over 32 million copies since its release in 2002, becoming the bestselling non-fiction hardback book in history, with the exception of the Bible.
Hollywood is recognizing the size and buying power of our audience, distributing films such as Exodus, Noah, Son of God, and Heaven is for Real, affirming the market for faith-based content.
6
Recent Study of our Christian Teaching and Talk Audience
Source: Nielsen Audio
Half of the listeners to Christian Teaching and Talk (CTT) stations are under the age of 55 Listening among the 18 to 34 audience is increasing
48% of these younger listeners are listening more in the last 12 months
The typical listener to CTT radio listens an average of6.1 hours per week to AM or FM radio
CTT listeners are more stable in marriage 69% of our CTT listeners are married, compared to 53% of the US
adult population
CTT listeners are huge supporters of the programs they hear 52% of the P-1 listeners surveyed had donated to a ministry at least
once in the last year
64% of listeners find the advertisers on Christian radio to be more credible than non-Christian stations
7
Radio Remains a Viable Medium
AM/FM Radio reaches more than 92% of virtually every segment of the population weekly #1 medium 5am to 5pm beating TV, on-line, and mobile #1 medium for reaching adults 25-54
AM/FM Radio is second only to Live TV in Time Usage, and is ahead of Smartphones, Internet on PC, and other multimedia devices
AM/FM Radio “rules the road” with far more frequent users than all other in-car audio options 81% of drivers/passengers age 18+ listen in a typical month 53% of drivers/passengers listen “almost all of the time” or “most of the time”
AM/FM Radio has grown to 245 million weekly listeners; time spent listening has declined slightly, but is balanced by an increase in online listenership An estimated 143 million Americans
listen to online radio each month Our listeners stream over 4 million hours
of radio per month− TuneIn and iHeartRadio− PC and Mobile Streaming
We are seeing dramatic growth in our mobilelistening with usage of our mobile appsincreasing by over 50% in the last year
Source: Radar, Nielsen Audio, Inside Radio Today
8
Third Largest Radio Broadcaster in Top 25 Markets
iHeartMedia
CBS Radio
EntercomCumulus
Univision
Radio One CoxBeasley
SpanishEmmis
Alpha Media
0
20
40
60
80
100
120
140
160
180
164
94
72
46
35 3432
27
18
9 8 6
2420
23
9 10 9 95 5 5 3 1
Number of stations in the top 25 markets Number of top 25 markets represented
(1)
1) Includes announced acquisitions, divestitures, and exchanges for Salem.
Ownership of Radio Stations Serving the Top 25 Markets
Approximately half of the adults in the US live
in the top 25 markets, where stations typically
have higher revenue, margins and
asset values
9
Broadcasting
SystemSalem
Source: Radio Market Survey Population, Rankings & Information – Fall 2015, published by The Nielsen Company. Market Ranking excludes Puerto Rico.
Geographically Diversified Portfolio in Large Markets
The Company is well-diversified throughout the United States.
117 Stations across 40 Markets
10
Programming Advertising Other
Five Strategic Radio Station Formats
Salem Radio Revenue – LTM Ended September 30, 2015Christian
Teaching and Talk48% of radio revenue
42 stations (30 AM, 12 FM)
Two revenue streams: block programming and advertising
Typical hour includes 50 minutes of paid block programming time
Christian Music – The FISH®
25% of radio revenue
13 stations (all FM)
Reaches advertisers’ most desirable demographic, women ages 25 to 54
News Talk19% of radio revenue
31 stations (28 AM, 3 FM)
Programmed via Salem Radio Network
Spanish Christian Teaching and Talk
3% of radio revenue
9 stations (all AM)
Two revenue streams: block programming and advertising
Total $176.5mm
$77.043.7%
$81.446.1%
$18.110.2%
Business3% of radio revenue
12 stations (11 AM, 1 FM)
Two revenue streams: block programming and advertising
11
Note: Dollars in millions
Overview of Block Programming
Block programming time is sold to local churches and national non-profit Christian ministries
– High renewal rates exceeding 95% annually
– Rate increases have generally been 2.5% – 5.0% over past several years (rates kept flat in 2010)
– Top 10 programmers have averaged over 20 years on the air and have remained relatively constant
– Programming revenue comprises 31% of total revenue
Content includes bible teaching, sermons and parenting advice among other Christian-themed topics
– Christian Teaching and Talk: ~50 minutes per hour of national and local paid block programming
12
LTM 9/13 LTM 9/14 LTM 9/15$0.0
$4.0
$8.0
$12.0
$16.0
$20.0
$16.1 $16.9
$15.7
Salem Radio Network – Over 2,700 Affiliates
Salem Radio Network Revenue
Number of Affiliates: 329 340 358 339 358 311
1,176 Affiliates
64 Affiliates
42 Affiliates
13
Bill Bennett’sMorning in America
The Mike Gallagher Show
The Dennis Prager Show
The Michael Medved Show
The Hugh Hewitt Show
The Eric Metaxas Show
Note: Dollars in millions
417 Affiliates
Salem Web Network
Starting with one website in 1999, Salem has grown its Internet platform through a series of strategic acquisitions and strong organic growth
National Christian Websites
Market Leader in the Christian content website space
National Conservative
Websites
Church E-Commerce Websites
14
LTM 9/11 LTM 9/12 LTM 9/13 LTM 9/14 LTM 9/15
$0
$10
$20
$30
$40
$50
$21.2
$26.3
$33.7
$45.4 $45.4
$2.4
$5.1
$8.5 $10.9 $9.8
Salem Digital Media Growth
Digital Media is the fastest-growing segment of our business, with revenue and operating income growing at a CAGR of 21% and 42%, respectively, since 2011
Rapid and Profitable Growth in Digital Media
Revenues Operating Income
Revenue CAGR: 21.0%
Operating Income CAGR: 42.1%
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Note: Dollars in millions
Salem Book and Magazine Publishing
Publishing Revenue
LTM 9/13 LTM 9/14 LTM 9/15$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$4.6 $4.4 $3.8
$8.5 $9.5 $9.7
$11.1 $10.1
Xulon PressSalem Publishing
$13.1
$25.0
$23.6
Regnery
16
Note: Dollars in millions
Eagle Publishing – Acquired January 10, 2014
Total Consideration: $8.5mm, plus up to $8.5mm in incentive payments(1)
(1) Base consideration and potential incentive payments payable over three years
The country’s premier publisher of conservative books, publishing top conservative authors. Regnery has placed more than 55 books on the New York Times bestseller list, including 9 titles that were #1 bestsellers
A leading conservative opinion website providing news and commentary on issues of interest to the conservative community
The singular hub on conservative grassroots collaboration on the right. Editor-in-Chief Erick Erickson is a political contributor to CNN, FOX News contributor, frequent Rush Limbaugh guest, and radio show host on WSB Atlanta
Eagle Financial Publications offers weekly free e-letters providing basic financial commentary and analysis in addition to paid monthly newsletter subscriptions
17
A Conservative Media Powerhouse
31 News Talk Stations
18
Debt and Leverage
Target leverage – below 4 to 1
Long-term debt and leverage increased due to refinancing in March 2013
Significantly more free cash flow annually Commitment to reducing debt and leverage
Q3 06
Q1 07
Q3 07
Q1 08
Q3 08
Q1 09
Q3 09
Q1 10
Q3 10
Q1 11
Q3 11
Q1 12
Q3 12
Q1 13
Q3 13
Q1 14
Q3 14
Q1 15
Q3 15
260,000
280,000
300,000
320,000
340,000
360,000
380,000
400,000
4.25
4.50
4.75
5.00
5.25
5.50
5.75
6.00
6.25
6.50
Debt Balance Leverage Ratio
De
bt
(in
th
ou
sa
nd
s)
Le
ve
rag
e R
ati
o
6.35
283,257
370,850
5.61
19
Returning Value to Shareholders
Currently 4.4% dividend yield
Represents approximately 20% of free cash flow
Quarterly dividend is $0.0650 per share
Quarter Amount Increase
Q3 13 $0.0525 5.0%
Q4 13 $0.0550 5.0%
Q1 14 $0.0575 4.5%
Q2 14 $0.0600 4.3%
Q3 14 $0.0625 4.2%
Q4 14 $0.0650 4.0%
Q1 15 $0.0650 0.0%
Q2 15 $0.0650 0.0%
Q3 15 $0.0650 0.0%
Q4 15 $0.0650 0.0%
20
Dividends are not currently qualified dividends; instead, stockholders
receive a more favorable tax treatment as a return of capital
Attractive Free Cash Flow Yield
Free Cash Flow LTM 26.28$
Shares outstanding 25.46
FCF per share 1.03$
Price 5.94$
FCF Yield 17.3%
Free Cash Flow Yield
LTM 9/12 LTM 9/13 LTM 9/14 LTM 9/15$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$20.6 $19.3
$28.2 $26.3
$24.5 $24.4
$14.2 $14.4
$8.0 $9.8 $10.5
$8.0
$0.3 $0.3 $0.2
$0.3 Cash Taxes
Capital Expenditures
Cash Interest
Free Cash FlowAd
just
ed E
BIT
DA
(In
mil
lio
ns)
$53.4 $53.8 $53.1
$49.0
21
Salem Management Team
Edward G. Atsinger III
Chief Executive Officer, Salem Co-Founder
Stuart W. Epperson
Chairman of the Board, Salem Co-Founder
Evan D. Masyr
Executive Vice President and Chief Financial Officer
(with Salem since 2000)
David Santrella
President, Broadcast Media
(with Salem since 2001)
David A. R. Evans
President,New Media
(with Salem since 2000)
Christopher J. Henderson
Senior Vice President,Legal and Human Resources,
General Counsel, and Secretary(with Salem since 2001)
22
December 2015