December 15, 20051. 2 Presentation Overview Problem Solution Product Description Prototype...

December 15, 2005 1

December 15, 2005 2

Presentation Overview

• Problem

• Solution

• Product Description

• Prototype

• Demonstration

• Budget

• Conclusion

December 15, 2005 3

We often

wake up late.

December 15, 2005 4

Lost your chance at a slice of 4.8 million dollars lately?

Retief Goosen lost his chance to play in the Nissan

Open due to oversleeping on February 17th, 2005.Source: http://www.sportinglife.com/story_get.dor?STORY_NAME=golf/05/02/17/

manual_080839.html

December 15, 2005 5

What causes us to wake up late?

•Forgetting to set the alarm clock

December 15, 2005 6

What causes us to wake up late?

•Forgetting to set the alarm clock

•Setting the alarm incorrectly

AMPM

December 15, 2005 7

Problem

When retiring at night many people must both recall the time of the earliest event for the next day and manually adjust the setting of their

alarm clock.

http://64.73.25.9/image/creatas/6666280/thumb72/15280-35jh.jpg

http://search.msn.com/images/details.aspx?q=setting+alarm+clock&color=both&size=1p&ht=108&wd=120&tht=108&twd=120&su=http%3A%2F%2Fwww.dreamstime.com%2Falarmclock-image7745&iu=http%3A%2F%2Fwww.dreamstime.com%2Fthumbimg_2%2F1100487879Gb72bL.jpg&tu=http%3A%2F%2Fimages.picsearch.com%2Fis%3F2511857097561&sz=6

December 15, 2005 8

Eliminate the need to manually set the alarm.

Solution

http://search.msn.com/images/details.aspx?q=setting+alarm+clock&color=both&size=1p&ht=89&wd=120&tht=89&twd=120&su=http%3A%2F%2Fwww.dreamstime.com%2Falarmclock-image90320&iu=http%3A%2F%2Fwww.dreamstime.com%2Fthumbimg_4%2F109907401021w1K1.jpg&tu=http%3A%2F%2Fimages.picsearch.com%2Fis%3F8562209124194&sz=4

http://search.msn.com/images/details.aspx?q=button+pushing&color=both&size=1p&ht=150&wd=187&tht=102&twd=128&su=http%3A%2F%2Fwww.allfree-clipart.com%2Fclipart%2FBusiness%2FGeneral%2FPushing_Button.shtml&iu=http%3A%2F%2Fwww.allfree-clipart.com%2Fclipart%2FBusiness%2FGeneral%2FPushing_Button.jpg&tu=http%3A%2F%2Fimages.picsearch.com%2Fis%3F809882800237&sz=5

December 15, 2005 9

Solution

A system that identifies alarm events entered into a scheduler and sends the

alarm events to an alarm clock.

December 15, 2005 10

How are we solving the problem?

• User does not have to remember the earliest event for the next day

• User does not have to manually adjust the setting of their alarm


I-Clock System: Production Design

`Internet

PC w/ Outlook Firewall

Message Server

Datacenter

Home

Router

Router I-Clock


Process Flow – Work

`

Internet

Client Batch Program send appointments to

the datacenter

Clock Batch Program reads appointments from the datacenter

I-Clock

1

4

3

2


Product Description:Functional Hardware

• User’s schedule computer with Internet connection

• Message Servers• Home Internet connection• Router• Wired or wireless home network• I-Clock


• Microsoft Outlook – Extending Outlook

– Enter and store alarm events here

Product Description:Functional Software


• Microsoft Outlook– Extending Outlook


• Application software with batch program– Gathers alarm events from Outlook

– Alarm events sent to remote message server







• Message server software– Alarm events received and stored in message queues







• Message server software– Alarm events received and stored in message queues

• I-Clock software– Retrieves alarm events from the message server

– Sounds the I-Clock alarm upon next alarm event



• Demonstrate the major functional components.

• Prove that the I-Clock is feasible through the lab prototype.

Prototype’s Objectives


Prototype’s Goals

• Proof of our concept through simulation

• Demonstration of a system that always wakes us up on time by:

1. Capturing alarm events

2. Sending alarm events to the remote message server

3. Retrieving alarm events from the remote message server

4. Sounding of I-Clock’s alarm caused by earliest alarm event


PC w/ Outlook

Message Server

Datacenter

Home

RouterI-Clock

Work

User

Prototype

`Internet

Work

PC w/ OutlookUser Firewall

Message Server

Datacenter

Home

Router

Router

Actual

__________________________________________________________________

I-Clock


How are the functional parts met with the prototype?

• Laptop 2 = User Schedule PC– Microsoft Outlook, Application software

• PC = Server with message queues

– Message queue software

• Laptop 1 with Monitor = I-Clock– I-Clock software

• Router = Internet & wireless home network


I-Clock AM/FM radio antenna Main display screen Snooze button

Secure Digital (SD) memory card slot CAT-5 Ethernet cable port

Personal Computer Memory Card International Association (PCMCIA) expansion slot

Auxiliary display screen Button pad Lithium-ion battery slot


Microsoft Outlook

• Popular scheduling software with 100 million licensed worldwide users

• Used to enter events

Source: http://www.ivoice.com/media/Jan242002100035.htm


User’s Schedule


Entering an Event


Entering an Alarm Event


Message Server


Prototype Scenarios

1. Show default alarm

2. Transfer alarm event to the I-Clock

3. Delete an alarm event

4. Change an alarm event

5. Add non-alarm event

6. Add event to preempt the current alarm event


Prototype Proof

• Add event

• Edit event

• Delete event

• Alarm will sound at correct time

• Only alarm events used

• Event preempting

• Alarm will sound on default time


• Change the system time to before the default alarm time.

– Results: • Default alarm will sound

Prototype Scenario #1Show Default Alarm


• Add a scheduled alarm event for the following day.

– Results: • Alarm event will be displayed on the I-Clock screen

Prototype Scenario #2Transfer Alarm Event to the I-Clock


• Delete the alarm event from #2.

– Results: • Alarm event will be cleared from the I-Clock screen

• Default alarm time will be shown

Prototype Scenario #3Delete an Alarm Event


• Add an alarm event into the future• Change the alarm time to close to current

time– Results:

• Alarm event will change• Alarm will sound• Event will be cleared• Default alarm time will be shown

Prototype Scenario #4Change an Alarm Event


• Add an alarm event into the future without the checkbox checked

– Results: • Alarm event will not be added

Prototype Scenario #5Add Non-alarm Event


Prototype Scenario #6 Add Event to Preempt the Current

Alarm Event• Add event into the future• Add another earlier event close to current

time– Results:

• Earlier alarm event will preempt to first event• Alarm will sound• Earlier event will be cleared• Next alarm event will be shown


Prototype Proof

• Add event

• Edit event

• Delete event

• Alarm will sound at correct time

• Only alarm events used

• Event preempting

• Alarm will sound on default time


Budget Expenditures

Fixed Costs

Hardware Costs $61,000

Prototype Costs $10,000

Initial Equipment $100,000

Inventory 100,000

Phase 2 Personnel $623,229 Total Fixed Costs $894,229

Recurring Costs

Overhead $92,000 Personnel $489,602 Total Recurring Costs $581,602

•Fixed costs for Phase 2

(Initial Equip & Inventory for the

warehouse)

•Recurring Costs for Out Years

(Overhead = Data Center, warehouse, utilities)


I-Clock Components


Component Quantity Costs

Total Quantity Costs

6W (10W Max.) Speakers 2 $1.41 $2.81Snooze Button Switches 2 $0.15 $0.30LH7A404 Card Engine (Main Board) 1 $55.00 $55.00AM/FM Tuner Chip 1 $1.77 $1.7710W Stereo Amp 1 $2.18 $2.1820x4 LCD + Keypad 1 $36.00 $36.005.7” Color 320x240 LCD 1 $54.52 $54.52Power Supply 1 $5.12 $5.12Plastic Case 2 $8.00 $16.00AA Batt. Holder 1 $0.16 $0.16Total $173.86

Components Costs

* Prices adjusted for expected volume discounts based on actual volume discounts received.


Marginal Profit

Marginal RevenueRevenue/ Clock $250Total $250

Marginal CostsCost/ Clock $173.86Datacenter Cost/ Clock $0.81

$0.00Total $174.67

Marginal Profit $75.33

Cost $174.67 69.87%Profit $75.33 30.13%

Marginal Cost vs Profit

Cost

Profit


Projected Sales by Year

0100002000030000400005000060000700008000090000

Number of Clocks Sold Annually

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Year

Sales by Year

Sales by Year

Year 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Clocks Sold 10,000 22,500 50,625 72,900 88,209 79,609 64,483 46,589 37,737 30,567 Revenue 2,500,000$ 5,625,000$ 12,656,250$ 18,225,000$ 22,052,250$ 19,902,156$ 16,120,746$ 11,647,239$ 9,434,264$ 7,641,754$

Total Clocks Sold 503,219


Break Even Analysis

Break Even Analysis

$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Years

Do

llar

s

Costs

Revenue

* Break Even occurs in 2010

December 15, 2005 44* Break Even occurs in 2010

Year # of Clocks

Current Year Costs

Current Year Gross Profit

Total Cumulative Costs

Total Cumulative Revenue Profit (Loss)

2008 10000 $581,602 $750,000 $1,475,831 $750,000 -$725,831

2009 15625 $581,602 $1,171,875 $2,057,433 $1,921,875 -$135,558

2010 24414 $581,602 $1,831,055 $2,639,035 $3,752,930 $1,113,895

2011 29541 $581,602 $2,215,576 $3,220,637 $5,968,506 $2,747,869

2012 32569 $581,602 $2,442,673 $3,802,239 $8,411,179 $4,608,940

2013 26381 $581,602 $1,978,565 $4,383,841 $10,389,743 $6,005,902

2014 19060 $581,602 $1,429,513 $4,965,443 $11,819,257 $6,853,814

2015 13771 $581,602 $1,032,823 $5,547,045 $12,852,080 $7,305,035

2016 11154 $581,602 $836,587 $6,128,647 $13,688,667 $7,560,020

2017 9035 $581,602 $677,635 $6,710,249 $14,366,302 $7,656,053

Break Even Analysis


Outside Funding Plan

• National Science FoundationDirectorate for Engineering

Division of Design, Manufacture and Industrial Innovation

Phase I: Solicitation funding award: $100k

Phase II: SBIR funding limited to $750k or 2 years, whichever is reached 1st

– Topic: Electronics (EL) and Security Technologies (ST).

– Funds cannot be used for marketing and production operations

– Company must match research and development costs

• CIT Corporate Giving Program Commercial Finance Group

• Additional funds needed above $100k - No deadline


Conclusion

• Results from our test scenarios proves our concept works

• A system can be developed that identifies alarm events entered into a scheduler and sends the alarm events to an alarm clock

• Approval for Phase 2 continuance requested– Matching company funds for research and

development– SBIR II will be submitted


Appendix

Section

A: Components

B: Major Functional Diagrams

C: Risks

D: Detailed Costs

E: Miscellaneous

F: Sources


Appendix A: I-Clock ComponentsSharp LH7A404 Card EngineProcessor - Sharp LH7A404 32 bit ARM922TDMI RISC

microprocessor - Running up to 200 MHz (0 to 70 Degrees C) with 100 MHz

bus speed SDRAM Memory - 32, 64, or 128 MBytes on board Flash Memory - Up to 32 MBytes on board Display - Programmable color LCD controller - Built in driver supports up to 1024 x 768 x 16 bit color - Supports STN, Color STN, Dual STN, HR-TFT, AD-TFT,

TFT Touch Screen - Four or Five wire integrated touch interface Network - Support 10/100 BASE-T Ethernet controller

(application/debug) - SMSC LAN 91C111 (MAC & PHY) Audio - Audio Codec AC97 (Wolfson WM9708) Memory Card Expansion - CompactFlash Type 1 card (memory storage only) - Smart

Card Interface (ISO7816) - Dual PCMCIA interface - MMC/SD

USB - 2 X USB host and 1 device interface (USB 1.1) Serial Ports - 3 X 16C550 like, standard UARTs IrDA - SIR supports up to 115.2 Kbps PS2 - PS2 Keyboard & Mouse GPIO - Programmable depending on peripheral requirements SSP - Supports either Motorola SPITM, National

Semiconductor MICROWIRETM, TI SSI Software - WindowsTM CE and Linux BSPs available -

LogicLoaderTM (bootloader/monitor) Mechanical - Compact Size: 2.37" (60.2 mm) long x 2.67" (67.8 mm)

wide x 0.17" (4.4 mm) high - 144 pin SODIMM Connector for connection to custom

peripheral board - Two high density 80-pin expansion connectors for

peripheral access


` Internet

`

Work

Home

GTT DatacenterPotential User’s PC w/ ScheduleUser

PDA

I-Clock

Firewall

Router

InformationServers

Router

Wireless Network (Optional)

Potential User’s PC w/ ScheduleUser

PDA

Appendix B: MFCD


` Internet

Work

Home

GTT DatacenterPotential User’s PC w/ ScheduleUser

PDA

I-Clock

Firewall

Router

InformationServers

Router


Appendix B: MFCD – Work


`

Client Batch Program send appointments to the virtual datacenter

program

Clock Batch Program reads appointments from the datacenter

I-Clock

1

43

2

Appendix B: Process Flow - Home


`

Home

I-Clock


Potential User’s PC w/ Scheduler

And Virtual DatacenterUser

PDA

Appendix B: MFCD – Home


`

I-Clock

In The Box

Client Software User Manual

Not In The Box

PC w/ Schedule

Wireless Router

Wired RouterOr Hub

OR

Internet

Appendix B: What We Provide & What The Customer Needs


• Dependence on Microsoft Outlook•Format may change

• Interoperability of Components •May be more difficult to integrate than expected

• Dependence on one manufacturer•Motherboard

Appendix C: Risks


Project Manager Core $75,616 $36.35 2080 $75,616

Marketing Director Core $73,500 $35.34 2080 $73,500

Product Director Core $121,086 $58.21 2080 $121,086

Operations Manager Operations $74,840 $35.98 2080 $74,840

$0.00

Client Developer IT $83,557 $40.17 856 $34,387

Server Developer IT $60,213 $28.95 700 $20,264

Q Developer IT $83,446 $40.12 2340 $93,877

Clock Hardware Engineer IT $65,739 $31.61 556 $17,573

Computer Hardware Engineer (VB) IT $52,557 $25.27 264 $6,671 Computer Hardware Engineer (NOVA) IT $77,780 $37.39 608 $22,736

Tech Writer IT $56,926 $27.37 400 $10,947

Procurement Manager Front Office $102,037 $49.06 348 $17,072

HR Manager Front Office $75,280 $36.19 248 $8,976

Web Developer IT $63,114 $30.34 800 $24,275

Web Designer IT $55,668 $26.76 800 $21,411 Total $623,229

Appendix D: Detailed Personnel


Component Quantity Cost Total Cost

6W (10W Max.) Speakers 2 $2.99 $5.98 Snooze Button Switches 2 $0.32 $0.64 LH7A404 Card Engine (Main Board) 1 $451.00 $451.00 AM/FM Tuner Chip 1 $3.76 $3.76 10W Stereo Amp 1 $4.63 $4.63 20x4 LCD + Keypad 1 $76.00 $76.00 5.7” Color 320x240 LCD 1 $116.00 $116.00 Power Supply 1 $10.90 $10.90 Plastic Case 2 $3,750.00 $7,500.00 AA Batt. Holder 1 $0.34 $0.34 Total $8,169.25

Appendix D: Detailed Prototype Costs


Queue Server (DEV & TEST) DELL PowerEdge SC1425 20 1549 $30,980 Switch Cisco Catalyst 2950G-24 Switch 2 1778 $3,556 Router Cisco 2610XM T1 Router 1 1478 $1,478 Workstation (DEV & TEST) DELL Precision 370 21 $699 $14,679 Microsoft Office 2003 Pro 19 $499 $9,481 Cables 25' CAT6 Network Cables 21 $25 $525 Prototype Netgear 802.11b Wireless CF Card 1 $65 $65 Prototype Prototype Product Cost 1 0 $0 Total $60,764

Appendix D: Hardware Detailed Costs


How much would you pay for an alarm clock that provided all the above features? 4% answered they would pay over $250 for I-Clock

Expected Customer Base - 400,000 consumers*

Price Point - $250

___________________________________________

Expected Revenue - $100 million *Formula Used:

100 million Outlook Users * 4% said they were Outlook users & would pay over $250 * 10% (expected sales at least 1 in 10)

Sources: In a recent preliminary survey of 111 randomly selected users conducted by Greenteam Technologies, 4% said they would pay over $250 for the I-Clock. http://greenteamtech.com/main.aspx

Source: http://www.ivoice.com/media/Jan242002100035.htm (Outlook at 100 Million)

Appendix D: Expected Revenue


182.9 Million Americans Need an Alarm Clock

Days per week needing an Alarm Clock

62%

38%

1 to 7

0 or Don't know

Source: http://www.sleepfoundation.org/publications/2001poll.cfm#3

Based on current population of 295,000,000

Source: http://www.internetworldstats.com/am/us.htm

Appendix E


Unsuccessful attempts at wakingHow many times have you been late to

work due to alarm clock setting incorrectly (yearly average)?

• 43% of those surveyed stated: One or more times

Source: In a recent preliminary survey of 111 randomly selected users conducted by Greenteam Technologies, Appendix

How many times have you been late to work due to alarm not waking you up, but it went off (yearly average)?

• 44% of those surveyed stated: One or more times

42%

23%

10%4%

10%2% 2%

6%

0%

10%

20%

30%

40%

50%

1 2 3 4 5 6 9 Over10

27% 29%

10%

6%

8%

2% 2%

16%

0%

5%

10%

15%

20%

25%

30%

1 2 3 4 5 9 10 Over10

Appendix E


• http://www.bestbuy.com/site/olspage.jsp?skuId=6970931&type=product&productCategoryId=pcmcat13900050018&id=1099387489297

• http://www.census.gov/population/socdemo/foreign/ppl-176/tab01-1.xls• http://www.cit.org/goal3-05.asp• http://www.clickz.com/stats/sectors/hardware/article.php/5921_902081• http://www.internetworldstats.com• http://www.internetworldstats.com/america.htm#us• http://www.ivoice.com/media/Jan242002100035.htm• http://www.marketing.pcworld.com/site/advertising.html• http://www.marketproshows.com/faq.asp• http://www.msnbc.msn.com/id/6986861/• http://www.nbc4.com/advertise/1131462/detail.html• http://www.nielsen-netratings.com/pr/pr_030618_us.pdf• http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm• http://www.pmpa.org/resource/public/work_sched.htm• http://www.sleepfoundation.org/publications/2001poll.cfm#3• http://www.sportinglife.com/story_get.dor?STORY_NAME=golf/05/02/17/manual_080839.html• http://tennessean.com/business/archives/04/08/57011547.shtml?Element_ID=57011547• http://www.techplan.virginia.gov/• http://www.wired.com/news/technology/0,1282,48756,00.html• Our Website: http://www.greenteamtech.com/

Appendix F: Sources

http://www.bestbuy.com/site/olspage.jsp?skuId=6970931&type=product&productCategoryId=pcmcat13900050018&id=1099387489297

http://www.bestbuy.com/site/olspage.jsp?skuId=6970931&type=product&productCategoryId=pcmcat13900050018&id=1099387489297

http://www.census.gov/population/socdemo/foreign/ppl-176/tab01-1.xls

http://www.cit.org/goal3-05.asp

http://www.clickz.com/stats/sectors/hardware/article.php/5921_902081

http://www.internetworldstats.com/

http://www.internetworldstats.com/america.htm#us

http://www.ivoice.com/media/Jan242002100035.htm

http://www.marketing.pcworld.com/site/advertising.html

http://www.marketproshows.com/faq.asp

http://www.msnbc.msn.com/id/6986861/

http://www.nbc4.com/advertise/1131462/detail.html

http://www.nielsen-netratings.com/pr/pr_030618_us.pdf

http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm

http://www.pmpa.org/resource/public/work_sched.htm

http://www.sleepfoundation.org/publications/2001poll.cfm#Slide%203

http://www.sportinglife.com/story_get.dor?STORY_NAME=golf/05/02/17/manual_080839.html

http://tennessean.com/business/archives/04/08/57011547.shtml?Element_ID=57011547

http://www.techplan.virginia.gov/

http://www.wired.com/news/technology/0,1282,48756,00.html

http://www.greenteamtech.com/


• 6W (10W Max.) Speakers - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=GF1004M-ND

• Snooze Button Switches - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=SW416-ND

• LH7A404 Card Engine - http://www.logicpd.com/eps/som/sharp/LH7A404/

• AM/FM Tuner Chip - https://www.em.avnet.com/pns/home/0,5533,CID%3D0%26CCD%3DUSA%26SID%3D0%26DID%3DDF2%26LID%3D0%26BID%3DDF2%26CTP%3DPNS,00.html?ref=https://emwcs.avnet.com/webapp/wcs/stores/RedirectWCSLogon?langId=-1&storeId=500201&catalogId=500201&reLogon=https://www.em.avnet.com/auth/framelogin/&URL=RemoteAdvancedSearchView%3FlangId%3D%2D1%26storeId%3D500201%26catalogId%3D500201%26manufacturerPartNum%3DTEA5757HLBE

• 10W Stereo Amp - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=296-2464-5-ND

• 20x4 LCD + Keypad - http://www.crystalfontz.com/cgi-bin/pricing.pl?product=635

• 5.7” Color 320x240 LCD - http://www.mouser.com/index.cfm?handler=displayproduct&lstdispproductid=404582&e_categoryid=221&e_pcodeid=68700

• Power Supply - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=T371-P5P-ND

• AA Batt. Holder - http://www.digikey.com/scripts/DkSearch/dksus.dll?PName?Name=2474K-ND

Appendix F: Technical Sources

December 15, 20051. 2 Presentation Overview Problem Solution Product Description Prototype...

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