deCarta Platform Overview
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Transcript of deCarta Platform Overview
deCarta Overview
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The Map is the original App
© 2011 deCarta Inc. All Rights Reserved.
As old as time
The map is a model of
reality that guides us
through the world
Understanding the spatial
relationships of people,
places, and things is
fundamental to how we
interact with the world
Imago Mundi Babylonian map, the oldest known world map, 6th century BCE
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What has changed?
© 2011 deCarta Inc. All Rights Reserved. 3
Social media
Search technology
Mobile technology
Content velocity
Economics
LBS is the modern map
deCarta is a Brand-able OEM Platform
© 2011 deCarta Inc. All Rights Reserved. 4
LBS Platform
DevZone
Content… Local Search… APIs and Apps… LBS Platform… Ecosystem
Global coverage…Localized Cartography
5© 2011 deCarta Inc. All Rights Reserved.
Mobile Network
Operators
Mobile Device
OEMs
Automotive
Local Media
and Ad Networks
Developers and
Publishers
One Platform…Many Apps…Many Markets
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Geo ContentDynamic Content User Generated Content Advertising Content
LBS Platform
ApplicationsSearch Engine
& Content Mgm’t
Maps APIs
Hosted Services
& DevZone
LBS
Server
© 2011 deCarta Inc. All Rights Reserved.
Content• Dynamic content
• Geo content
• User generated content
• Advertising content
Commerce• Local search consumers
• Local businesses
• Media
Communities• Developers
• Users
© 2011 deCarta Inc. All Rights Reserved. 7
LBS is more than ever, an integration
technology for…
Platforms
• Desktop
• Mobile/Tablet
• Car
Services
• Search
• Social
• Navigation
LBS is at the core of personalized local search
© 2011 deCarta Inc. All Rights Reserved. 8
At Home
In the CarWalking
At Work
LBS Search Tools
Advertising
Weather
Stores
Social Networks
Events
Movies
ATMs
On the bus or train
Hotels
Location Context
Content
Restaurants
On Holiday
Travel & Transit
Business Trip
Meeting Friends
Maps Recreation
Traffic
deCarta spatial indexing enables personalized search
© 2011 deCarta Inc. All Rights Reserved. 9
LBS Search Tools
“Find a CINEMA with convenient PARKING that is walking distance from a good RESTAURANT with an ATM nearby”….“Now, show me how to get there”
Search
“Show me all the post offices within this region.” “List all the city parks within my current map display.” “Show me all the 5-star French restaurants within ten miles of here which are open past 10 p.m. on Sundays.”
Parking
Cinema
ATM
Restaurant
deCarta intelligently serves location based content
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Driver’s route is correlated to a series of spatial keys
• Driver is known to be in the area at a specific time
High relevance mobile content and offers can be presented to that driver
KnownLocation
Time
Location and Time relevant
content
© 2011 deCarta Inc. All Rights Reserved.
MapSearch Application – now with Nav!
MapSearch Engine
Maps APIs/DevZone
LBS Server Technology
© 2011 deCarta Inc. All Rights Reserved.
Products
Key features
© 2011 deCarta Inc. All Rights Reserved. 12
LBS Server Technology
Mapping Routing
Geocoding
Social Networking Features
Enterprise Features
Maps APIs & DevZone
Multi-platform support
Telco grade hosting
Developer community
MapSearchEngine
Aggregation, Normalization, de-duplication
Real-time content
Spatialindexing
MapSearchApplications
Maps and Local Search
Navigation
Desktop and Mobile
LBS Platform
deCarta: The complete LBS Platform
Routing ProximityImage Lookup Vector
MapSnap Database
OverlayExtract Attribute
EditSearchTraffic
deCarta Drill Down Server®
DDS Plug – Ins
Navi-
gation
deCarta Hosted Web Services and Developer Zone
deCarta MapSearch™ Engine
deCarta MapSearch Content Management
Client APIs and Platforms
MapSearch™ Reference Applications
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Your Brand… Your Content… Your Customer
© 2011 deCarta Inc. All Rights Reserved.