Debic online
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Transcript of Debic online
Denmark 2013 population
In all: 5.605.836
Age 20-59: 2.927.628
Denmark 2013 web-usersIN ALLAcces to internet: 94%Daily use: 78%
AGE 20-59Acces to internet: 99,9%Daily use: 89%
Denmark 2013 socialmediaDenmark is a socialmedia nation
Facebook3.031.980 have been active with in the last 30 daysLinkedIN+1.000.000 active accounts
Denmark 2013 search engines
SEO98% of all searches in Denmark comes from Google
Awarenessof need
Identifyneeds
Infomation search
Evaluation ofalternatives
Purchasedecision
PurchaseEvaluation
The buying proces
Online marketing plan
Email marketing facts
92%of adult internet usersmaintain at least one
email account.
72%of email users check
their inboxes 6 or more times each day
65%of adult internet usersthat visit social media
sites
Email marketing facts
3.3 mioInternet users i Denmark
has purcheased items online
9%of all retail sales are
made online. Numbers are belived to double by 2015
13%of shoppers list email
newsletters as their farvorite source of locating deals
Email marketing facts
83% of emails make it to the reciepient´s box
Global average email open rate
20.1%Global average
click-through rate
5.2%Global average unsubscribe rate
0.31%
Email marketing facts
Consumers who recieve email marketing spend 83% more when they are shopping
Their orders are 44% larger
They order 28% more often
Email marketing facts
Average return of on email marketing investment:
€34,35 for every Euro spend
72% of all marketers believe this ROI is very good.
Email marketing facts
63% of marketers plan on increasing their spending on email marketing.
Email marketing can be up to 20% more cost effective than other marketing channels