Sellstate Alliance Realty

Presented By:

Your Pikes Peak Region Realtor

Debbie Railey

Debbie Railey

Your Pikes Peak Region Realtor, Your Real Estate Advisor

There are many qualities and skills that go into being an excellent real estate professional – integrity, in-depth community and market knowledge, marketing savvy, marketing strategies, effective negotiation skills and strategies, and a high-quality professional network, all of which are hallmarks of how I work.

In my experience as a real estate professional, I’ve also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener, as well as, a good communicator and responding quickly to your needs.

This “client first” philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I’ve found that the latest technologies are enabling me to do everything I’ve always done, only much more quickly and efficiently. They’ve also helped me to extend the range of services I provide to my clients.

Key Market Factors

HOW LONG DOES IT TAKE TO SELL A HOME? There is no easy answer – some homes sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over market time. The proper balance of these factors will expedite your sale:

LOCAT ION… Location is the single greatest factor affecting value. Neighborhood desirability is fundamental to a property’s fair market value.

COMP E T IT ION… Buyers compare your property against competing properties. Buyers interpret value based on available properties.

T IMING… The real estate market may reflect a seller’s market or a buyer’s market. Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.

CONDIT ION… Property condition affects price and speed of sale. Optimizing physical appearances and advance preparation for marketing maximizes value.

T E RMS … The more flexible the financing, the broader the market, the quicker the sale, and the higher the price. Terms structured to meet your objectives are important to successful marketing.

P RICE … If the property is not properly priced, a sale may be delayed or even prevented. A comprehensive market study will assist you in determining the best possible price.

Our Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of time.

We will: Price your home strategically so you’re competitive with the current market and current price

trends. Invite you to view other active comparables to properly “position” your home in the market place.

Suggest staging ideas for your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.

Place “for sale” signage, including “call capture” technology accessible to drive-by prospects. Optimize your home's internet presence by posting information in the Pikes Peak Multiple

Listing System, including plenty of photographs and a description of your property. Produce a virtual tour of your home, placing it on multiple Websites to attract both local and

out-of-town buyers … syndication via worldwide web. Create a home book to place inside your property. List Hub – syndication via worldwide web. Enhanced listing ranking on Realtor.com & Homes.com. Advertise your home in real estate email campaigns and social media. Create an open house schedule to promote your property to prospective buyers and market

those open houses. Provide you with updates detailing my marketing efforts, including comments from the

prospective buyers and agents who have visited your home.

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Price Right - Attract Buyers

“Positioning” your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Pricing Misconceptions

It is very important to price your property at competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOU

NEED

WHAT YOU

WANT

WHAT YOUR NEIGHBOR

SAYS

WHAT

ANOTHER AGENT SAYS

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Buyers and Sellers Determine Value

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on

comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

Price Ahead of the Market – Buyer’s Market

If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.

Price Right—Time on Market Works Against You

If you want to compete, be competitive.

• The buying market has a short attention span.

• Pricing your home right the first time is key.

• Proper pricing attracts buyers. • An overpriced house will not

sell. • We want to generate offers

before the market moves on to newer listings.

What Sells? Right Price, Great Condition

To get your home sold for the most money in the least amount of time, we have to price it “in the market.”

Price Competitively The First 30 Days are Critical

The right price is important.

• A property generates the most

interest when it first hits the

market.

• The number of showings is

greatest during this time if it is

priced at a realistic market value.

• Starting too high and dropping

the price later misses the

excitement and fails to generate

strong activity.

• Many homes that start high end

up selling below market value.

At A Glance

6 Steps to a Quick Sale 1. Tour comparable properties (if

desired) 2. Pricing – determine listing price 3. Listing – agree on date 4. Condition – staging ideas / options 5. Start marketing program Pictures Schedule open houses

6. Get your home sold!

How We Work With Sellers We study the market; so your property is

priced right on day one We’ll re-visit our analysis regularly to ensure

your property stays current We’ll set up a website so we can keep an eye

on the competition We’ll provide a list of qualified vendors for

home repairs and make suggestions about areas to focus on. We focus marketing to concentrate on how

your home will appeal to buyers Maximize exposure – particularly internet Obtain/track feedback on all showings for

you! We negotiate all offers with you to maximize

your return We’ll help manage agents and 3rd parties for

quick, stress free closing

Contact Us

We would be happy to answer any questions that you may have.

Thank you in advance for your time and consideration.

We look forward to working with you with and helping you achieve your next goal in real estate!

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Your Pikes Peak Region Realtor

Debbie Railey Real Estate Advisor, Broker Associate

719.648.9903 Debbie@HomeFindersCO.com

www.HomeFindersCO.com