Debbie Klein @ Inspiration 2014
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New Rules of Creativity for the ultra-connected consumer
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Transcript of Debbie Klein @ Inspiration 2014
New Rules of Creativity for the ultra-connected
consumer
New rules of creativity
Think Human
Put the idea first, not the channel
Think in real-time
Involve the consumer
Think beyond core products
Think – and act – transparently
Don’t be afraid to take risks
Introducing Project CREAM
@girlfromafrica @EngineLondon
