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© 2013 CityMystery Debbie Carlton April 24, 2013 MISSION-BASED GAMES
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© 2013 CityMystery
Debbie CarltonApril 24, 2013
MISSION-BASED GAMES
SUDDENLY, A BODYBUILDER APPEARS AT A CONVENTION…
© 2013 CityMystery
OVER HIS HEART IS A TATOO
© 2013 CityMystery
© 2012 CityMystery.info
© 2013 CityMystery
© 2013 CityMystery
OUR GAMES BLEND AN ARRAY OF MEDIA THAT PERMEATES PLAYERS’ LIVES IN A MEMORABLE WAY.
YouTube
LiveEvents
WebChat
Voice-mail
Blogs
WebSites
Puzzles
Photos
Mobile
WebCasts
You Can
What-ever
Think up
© 2013 CityMystery
WE DESIGN MISSIONS TO GET PLAYERS INTO THE REAL WORLD. GAME EXPERIENCE BECOMES MOREIMPACTFUL.
© 2013 CityMystery
THIS PLAYER COMPLETED A
MISSION WHILE ON VACATION.
REAL WORLD
AUDIO
VIDEO
PHOTOS
TEXT
HOW MISSIONS WORK It’s all about engagement, sharing what you do and keeping the game
moving forward.
Example To progress in this game you must digitally insert yourself into this artwork.
© 2013 CityMystery
THE SMITHSONIAN EXAMPLE
Ghosts of a Chance combined live and virtual events for families and groups of friends [ages 12 – 55]. Players completed missions that moved the game along.
A near naked man attends a convention with a tattoo on his chest and is posted to Flickr
Snail mail dated 1855 is sent to participants to engage and move along the story
One player made The Fortune Cookie as Predictor of Imminent Doom .
Players worked
alone using mobile apps
and online in teams
Players attended CSI-like event, a post mortem of the remains of an in-game character
© 2013 CityMystery
COLONIAL WILLIAMSBURG EXAMPLE
A game strategy that engages 8-12 year olds (digital natives) and their parents (digital immigrants).*
Players invited to save the cause of
American Liberty by protecting a crucial
patriot on the eve of the Battle of
Yorktown.
Players collect secret clues,
decipher codes, and learn the tricks of
the spy trade.
Players text answers to
clues and stay in
touch to receive
updates.
Live events with historical
characters doubling as
in-game characters.
* Spring break, 2012 [4 days]: 6,000 Players generated 50,000 texts.© 2013 CityMystery
CLICK IMAGE TO PLAY VIDEO
MULTI-BRAND EXAMPLEBlend brands and institutions in a single game
Pheon used missions designed to showcase brand messages – all wrapped in a story about two warring tribes battling for control of a
mythical universe.
Game launched with a live event at the Smithsonian.
Players take quiz on Facebook Page to determine which team they belong to.
New story elements launch over time.
Players progress in
the game as they solve missions.
Performance depends on
how other players rate
their submissions.
© 2013 CityMystery
A STRATEGY FOR EDU-GAMES
© 2013 CityMystery
“The Disco Ceiling” is a game strategy to teach 11th graders about the physics of sound and light waves while offering them
opportunities to hone music and performance skills.
11th graders are broken into teams and told they are going to compete at an International Music Festival.
Then told that buses transporting sound and light equipment has overturned. Everything destroyed!
Teams assemble to build amp systems and light show.
Teams perform their own music live to an audience, and issue challenges to other schools to do the same.
Each medium contributes something to the experience.
THERE ARE ANY NUMBER OF THINGS MISSION-BASED GAMES CAN DO FOR LEARNING.
© 2013 CityMystery
HERE ARE TEN OF THEM
1. Missions ask students to interact in the real
world as well as the virtual.
2. Combines education & self-directed learning.
3. Blends education with new media.
4. Creates fresh context for learning.
5. It’s completely interactive.
6. It speaks to kids in their vernacular.
7. Offers them the ability to share what they
create with others online [i.e. minecraft].
8. Makes a lasting impact through fun.
9. Generates excitement around learning.
10. Flexible enough for many learning situations.
© 2013 CityMystery
FACILITATORS MONITOR
PROGRESS IN PERSON
OR VIRTUALLY
© 2013 CityMystery
© 2013 CityMystery
HOW IT WORKS: COMPANIES LICENSEPACKETS OF MISSIONS
Leadership
Sales
Communication
OnboardingLicense them in packets of 3, 5 and 8 missions designed around specific skill sets.
We have customizable mission templates that incorporate your best practices.
They are distributed to your participants and facilitators via smartphones, laptops & tablets.
Think of missions as workbooks or textbooks.
© 2013 CityMystery
APPENDIX
SPONSORSHIP
SPONSORED MISSIONS
The Proposition:Get yourself invited to someone’s house for dinner. Sing for your supper. Have your host tape your performance. This mission is worth 250 points.
Score an additional 500 points if you bring a bottle of Moet…
…and an additional 1000 points if you buy it from Wine.com
© 2013 CityMystery
MORE SPONSORED MISSIONS…companies, institutions, brands sponsor
missions that reflect their core values
The Proposition:Narrate your route to work as if you are a professional sportscaster calling football plays and earn 2500 points
Score an additional 500 points if you use any “Football for Dummies” Book. More points for buying it on this page.
© 2013 CityMystery
© 2013 CityMystery
webex invites you to form a network of players in Los Angeles, Minneapolis and Baltimore to bake a cake from scratch.
WHO IS CITYMYSTERY?
• Founder John Maccabee has designed
games for the Smithsonian, Colonial
Williamsburg, and George Washington
University, and has written and/or produced
for Sony, Warner Bros, NBC & CBS.
• Our teams include Sean Mahan, Ian Kizu-
Blair, and Sam Lavigne, founders of the
longest-running mission-based game in
history, and Design Director Josh Levy.
© 2013 CityMystery
• Dr. Anita McGahan, Economist, University of Toronto
• Michael Edson, Dir. Of New Media Strategy, Smithsonian Institution
• Kirk Read, Chairman of Humanities, Bates College
• Robert Lenz, Co-Founder, CEO Envision Charter Schools
• Jeneatte Boudreau, Esq.• Owens, Wickersham and
Erikson, P.C.
A webby-lauded San Francisco mission-based game company offering strategy, development and implementation.
AdvisorsThe Team
