Dear Client Dino Golfi AMP, CPMA, AICB

HomeLife Professionals Realty Inc

Sales Representative

Company Overview

HOMELIFE PROFESSIONALS REALTY INC., Brokerage is your number one choice for professional real estate service in Hamilton. Our polished reputation for excellence combined with our professional style of conducting business distinguishes us in the marketplace as being the real estate company of choice in Hamilton and surrounding areas. We offer all our valued clients attentive customer service, certified, trained and friendly Sales Representatives, and detailed market knowledge.   Conveniently located on Upper James Street, right next to The Mandarin Restaurant, Homelife Professionals is easy to access from all HRM localities.   Whether your goal is to purchase your first home, a luxurious family residence, a spacious condominium, an affordable townhome, acreage or a retirement bungalow, our team of real estate specialists can address your real estate goals. If selling your home is your goal, all our Sales Representatives have been specifically trained to offer you an aggressive marketing strategy that produces outstanding results!

About Myself

My Experience

• Full time sales representative

• 16 years of Mortgage industry experience

• Higher Standards Trained

• Graduate Realtors Institute

• Several Accreditations

In the Mortgage Real estate & Financial industry

Formulating a strategy involving convergence marketing principles which entails the transforming of “shoppers into buyers” to maximize property market value  The only  Real Estate Sales Representative in Ontario who also holds both accredited licensed Mortgage agent designations (Accredited Mortgage Professional/ Residential Mortgage Specialist/Certified Professional Mortgage Agent) combining 16 Years of Mortgage & Real Estate experience and  industry knowledge to help you save thousands $$$$ in mortgage costs and in essence expediting the purchase to closing process

Higher Standards is an innovative way of doing business that sets us apart from our competitors while giving you the value and attention that you deserve.

Our Higher Standards training and experience ensures not only the success of your real estate transaction, but also the quality of your experience.

What is Higher StandardsWhat is Higher Standards

The Process of Higher Standards

■ Identifying your needs. I will deliver a service experience based on your needs and desires.

■ Setting clear expectations. I will explain the roles I play in the sale of your home and how we will work together.

■ Commit in writing. I will sign a Service Commitment as my promise to deliver on those expectations.

■ Perform the service. I will deliver on my written commitment.

■ Complete Accountability. I will deliver on my commitment or you may cancel the relationship at any time.

The Promise of Higher StandardsThe Promise of Higher Standards

My Promise of

Higher Standards

Service

My Promise of

Higher Standards

Service

Dino knew we were apprehensive about selling our home. But he explained everything and was available to answer questions and concerns. He knowledge of negotiating and marketing our home, made the process go smoothly. He was definitely provided Higher Standards Service!

Bob and Donna McCarthy

We had shopped around for a Realtor because our last experience was not the most pleasant. When Dino explained how he and his Brokerage worked with sellers - and that he was willing to put he promises in writing – it left no doubt as to who to choose. And we weren’t disappointed! The sale went great and we will recommend Dino to all of our friends and family!

John and Margaret Smith

What My Customers Are SayingWhat My Customers Are Saying

My RoleMy RoleAs your Advisor, I will listen to your ultimate goals, recommend the right marketing tools to help you reach your goals and share with you my Higher Standards experience and expertise.

As your Negotiator, I will help you explore all your choices, respect your confidentiality and represent your interests to the fullest.

As your Facilitator, I will handle all the details and work to ensure that the deal I put together, stays that way.

Selling Your Home is a Step by Step Process

Agency

Alternatives

Market

Analysis

Listing

Pricing

Completion of Seller Disclosure Documents

Financing Options

Marketing Recommendations

Seller Updates

Share Feedback

Present the Offer

Selling Your Home is a Step by Step Process

Answering Objections

Expediting Buyer’s Offer

Negotiating Price & Terms

Purchase Agreement

Post Contract Negotiations

Selling Your Home is a Step by Step Process

Promotion to Local Real Estate and HomeLife Sales Associates

Yard Sign

MLS

Advertising and Internet Marketing

Open Houses

Local and Out of Town Buyer Contacts

Personal Referrals

Qualifying Buyers

Showing the Home

Contract Contingencies

Inspections

Property Survey

Closing

Possession

Critical Components of a Sale

The next most important factor in the buyer’s mind is location. The proximity to amenities, schools, community centers, parks, etc. is typically a deciding factor. In addition, access to highways and public transportation play into the decision process.

Depending upon market conditions, it is the starting point from which to negotiate the actual price of a home. The actual market value is determined by what a buyer is willing to pay.

The structural integrity, as well as the upkeep and overall appearance of the property affect a home price. Neutral décor, including floors and walls, new appliances and fixtures, are a significant overall appeal to buyers.

Asking Price

Property Location

Property Condition

Critical Components of a Sale

The terms of a purchase can make or break the contract. Sale parameters, closing dates and incorporation of accessories or fixtures into terms of purchase should be handled precisely and be written in the contract, in order to avoid any confusion that could affect the purchase.

Interest rates, competition, economic and consumer confidence, all factor into the sale of a home. Each factor plays an important role in the ultimate sale price of a home. An offer to purchase must be adjusted for current market conditions.

Using HomeLife’s unique Marketing Blocks and Community Plans will get your home sold quicker and at a higher price. HomeLife’s Marketing Block and Resources include: the internet, the broker and sales associate network, advertising, Sweepstakes, Gold Reward Points, etc. are essential in achieving a successful sale.

Market Conditions

Terms of Purchase

HomeLife Marketing Tools and Resources

The triangle represents all potential buyers for a given home. The higher the price is on the triangle, the lower the percentage of buyers who will be interested. As the price increases toward the peak of the triangle, the number of buyers who are willing to pay a premium price for the home declines, until the buyers perceive that the price is so high that no prospects are attracted at all.

As the asking price declines toward the base of the triangle, the home is perceived to be a “bargain,” and the number of potential buyers increases.

Ideally, you should price your home in the range of market value.

Your sales associate can help you determine this range with aComparative Market Analysis. Setting a fair asking price helps you obtain the maximum selling price for your home.

Positioning Your Home In the MarketplacePositioning Your Home In the Marketplace

Sales Representatives are constantly on the alert for new properties to show to their active, qualified buyers. As a result, the majority of showings by Sales Representatives on a new listing occurs when the house is first placed on the market.

Once this group of agents and buyers has seen the property, showing activity decreases to only those buyers new to the market.

Therefore, it is important to position your home at the best price during the first market exposure.

The Window Of Opportunity

How We Will Market Your Home?

Your Marketing Plan

Will target home buyers as well as other real estate agents

Will be designed to give your home maximum exposure

Will promote the most desirable features

Will continue until your house is sold

•Our unique plan helps sell your property quickly, and with the best possible terms, at the best possible price.

•The 20-Point Plan of Action is our promise to you.

•The plan utilizes a variety of innovative marketing techniques and old-fashioned hard work.

HomeLife’s 20-Point Marketing Strategy

HomeLife’s Unique Marketing Blocks I will utilize to promote your home Multiple Listing Service Virtual Tour Local & National Advertising MLS on Several Boards (if applicable) throughout Ontario Several Open Houses Employ my Convergence Marketing principles to maximize

exposure and value to your home I am a Mortgage Agent who has many financing contacts

in the industry to ensure potential buyers & sellers receive financing to expedite the process

Through my creative mortgage techniques, a revolutionary dynamic process in which potential buyers are qualified who may have been declined by other institutions bringing more buyers to your property which results in greater demand. This quick and efficient cost effective approach to resolving your real estate and mortgage financing needs will enable me to alleviate all of your concerns associated with your transactionStrategic Bridge Financing available to ensure and secure the purchase of your dream home without the worry of having to offer conditionally on the sale of your current residence

 Whether your seeking to purchase resale homes or build your dream home … that fantastic investment opportunity or leisure cottage for summer getawaysMy commitment to you.....

Full time service: I am there when you need me. All the advantages of a team, with no assistants. You are taken care of by Dino Golfi from start to finish. Consistent follow up with all clients keeping them updated on ongoing activity with property In depth knowledege of area neighborhoods, in the greater golden horshoe area Numerous designations specializing in the mortgage & real estate industry. My Outstanding Marketing Strategy ensures you realize top dollar for your property. I advertise and promote your property in various publications until it is sold. I follow up and provide available feedback on all showings. I take time to explain the details, and make recommendations. I promote and advertise your property in the immediate neighborhood using direct mail and telemarketing. I am comitted to providing professional, friendly service, and maintaining our high level of expertise through continued education. My sophisticated Real Estate software program; offers failsafe tracking of your listing to insure proper management; matches our Buyers & Sellers; flags new listings that match the criteria of our Buyers; Buying & Selling packages provided to eliminate guesswork. Professional Comparative Market Analysis of your home ensuring valuation and maximizing market value is achieved

Enjoy the Benefits of HomeLife’s Services

As your Higher Standards Sales Representative, I pledge to provide access to goods and services that add value and reduce the stress of buying or selling a home.

Our trusted successful, approved affiliates, are also committed to take care of your needs while you are buying or selling a property ... and, once you’ve moved into your home.

MoveInAndOut.com – World Wide Relocation Services MovingMoving SuppliesLocal Worldwide referrals network for: Doctors, Lawyers, Electricians, Painters, etc

The Brick - Home Furnishings, Appliances and much more ...

Reduce Stress. Know Who to Trust. Save Time and Money.

I’ll Take Care of You

Homelife in affiliation with UNIRSC, can make your home more appealing, and protects you before, during and after the sale.

Homes with a warranty sell up to 15% faster than unwarranted homes.

Warranted homes are perceived as a safer investment and, on average, offer a selling price of up to 3% more.

With home warranty protection, the chance for conflict over a malfunctioning system or appliance is minimized.

Reduce the chance of a delayed closing. A warranty can help avoid conflicts over a malfunctioning item that could affect or delay your sale.

Avoid problems after the closing. Home warranties limit the possibility that you’ll be asked to reimburse the buyer for a breakdown of a covered component after closing.

Insure Your Peace of MindInsure Your Peace of Mind

You only have one chance to make a first impression

As part of my role I can assist you by offering suggestions to help your home sell more quickly. It’s often hard to think of your home from a buyer’s perspective.

•What can make your home more inviting to buyers? •Should you paint or replace carpeting, re-sand floors?

Here are a few of the tips I have compiled to assist you in making your home sell a little easier…

The Approach The first few seconds of a showing can literally make or break a sale. Make certain that

the first things to come into view are neat and attractive.

The Entry The front entry area and door should be warm and inviting. The area should be swept

clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone.

The View Windows should be sparkling clean in order to maximize the light entering the home and

to provide an inviting scene from the exterior. Keep curtains and drapes open whenever possible to achieve a bright, open effect.

The Surroundings Spruce up, paint up, touch up faded or worn paint or papers on the walls and ceilings.

This can create a drab effect through the interior and will leave an impression in the buyer’s mind that is hard to erase.

The Furnishings A cluttered look makes every room seem smaller than it really is. Remove extra

furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible.

You only have one chance to make a first impression

Storage One of the first things a typical buyer looks for is adequate closet and storage

space. Maximize the size of your closets by removing excess items and neatly arranging those items that remain.

Bathrooms and Kitchen These areas should be clean and spotless. No matter how relaxed the buyers

may be in their present home, they will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines!

Fix Little Things Loose door knobs, doors that don’t close all the way, screens off the track,

and cracked window panes are all a part of everyday life except when you’re selling your house. Little things undone can suggest neglect to a fussy buyer. For top dollar, it’s smart to fix these items.

Light Dark Areas Whenever possible, make sure the lights are turned on in areas of the house

that appear dark.

You only have one chance to make a first impression

Send Change of Address to: Post Office: give forwarding address Charge accounts, credit cards Subscriptions: notice requires several weeks Relatives and friends

Don’t Forget: Bank: transfer funds, arrange in new city Insurance: notify new location for coverage: life, health, fire, auto Automobile registration: transfer of car title registration if necessary; also driver’s

license, city windshield sticker, motor club membership Utility companies: gas, light, water, telephone, Route deliveries: laundry, newspaper, milk, diapers; changeover of services School records: ask for copies or transfer of children’s records Medical, dental, prescription histories: transfer needed prescriptions,

eyeglasses, x-rays Church, club, civic organizations: transfer memberships, get letters of

introduction Pets: ask about regulations for licenses, vaccinations

Checklist For MovingChecklist For Moving

Checklist For Moving

And be Sure to: Plan for care of children or put them in-charge of something while moving Empty freezer, Defrost freezer/refrigerator Have appliances serviced for moving Clean rugs or clothing before moving; have them wrapped for moving With your mover, check insurance coverage, packing and unpacking labor,

arrival day, various shipping papers, method and time of expected payment

And on Moving Day: Carry currency, jewelry, and documents yourself or use registered mail Plan for transporting pets Carry traveler’s checks for quick, available funds Let close friends or relatives know route and schedule you will travel,

including overnight stops; use them as a message headquarters Double-check closets, drawers, shelves to be sure they are empty Leave all old keys needed by new tenant or owner with agent or Realtor

My Personal Guarantee…….

I’m ready to put Higher Standards to work for you!

My Mission is to help as many clients as possible achieve their real estate objectives by using my knowledge, experience and resources which exceeds your expectations, expediting the process and achieving your goal.

Dino Golfi AMP, CPMA, AICB

HomeLife Higher Standards Sales Representative

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Green & Gold…Got It Sold!

Higher Standards’ Agents… Higher Results!