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Changing the world through digital experiencesDean Pianta | Solutions ManagerYasir Saleem | Sr. Solutions Consultant

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Disruptor:

Adobe Experience Cloud

Focus:ü Personalizationü Deep Analyticsü Community Engagement

Customer Experience =

“Changing the world through digital experiences”

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Focus: Customer Experience (B2C) The 1st Wave

1: Digital Marketing

•Retail • Government

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The 2nd Wave

1: Digital Marketing

• Defense Department

• Intelligence Community

• Higher Ed

•Commercial •Retail • Government

Based on FedRAMP Cloud Services

2. Digital Learning / KM

Focus: Employee Experience (B2E)“Market Knowledge”

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Here we have the EDL Experience Map. The key additions are the Community, Engagement and Informal aspects.

• No peer to peer interactions• No questions and answers• No meaningful feedback to instructors

Isolation Training

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Who Creates Content?

Formal(SCORM / xAPI)

Instructors + ISDs

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500 million tweetsevery day

300 million photosshared per day

432,000 hoursof video uploaded daily

9,000 snapssent per second

80 million photosshared per day

Learners Create

Content tooInformal

(Social Learning)

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+

Formal(SCORM / xAPI)

Informal(Social Learning)

0100101011010101010011101011110100100111010100111010010000010101011101111011011111011101101000100100001010010101010100111010111101001001110101001110100100000101010111011110110111110111011010001001000010100101010101001110101111010010011101010011101001000001010101110111101101111101

Analytics

What content can be improved?

What content do we need to develop next?

Who are the SMEs in the community ?

0010

10101

1011

Insight

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eLearning Current State: Challenges

10

✘ No Centralized Content Management

✘ Course Development is hard / expensive

✘ Difficult to Publish

✘ Not Relevant

✘ Disconnected, Isolated Learning

✘ Insufficient Analytics

✘ IA / Security Concerns ✘ Technology is a silo

Make Manage TrackLearn

✘ Not Mobile

✘ Not Social

✘ Difficult to Update

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Ready, Relevant Learning

§Catalogs / Assignments§Virtual Classrooms§Learning Paths

Manage Content

Measure Performance§ Content / Instructor Metrics

§ Learner Transcripts§ Pass / Fail Statistics

Make Formal§ Tutorials, Job Aides

§ Scenario-Based Learning§ Simulations

§Groups / Communities of Interest§Q&A, Ideation, Forum, Blogs

§Gamification, Moderation

Manage Community

Measure Engagement

§Documents, Imagery, Video§Learner Feedback

§Virtual Classroom Recordings

Make Informal

§ Track Social Activity§ Correlation / Propensity§ Engagement Reports

Learner Experience Map