Dealers C h o i c e Auto Care, LLC

Dealers Dealers CC hh oo ii cc eeAuto Care, LLCAuto Care, LLC

Partners in your success

GrowGrow ManageManage

Auto Reconditioning Sale & ProfitsAuto Reconditioning Sale & Profits





Internal & RetailInternal & Retail• Client departments, Pre-owned

and New Car, Parts & Service• Warranty work, both factory and

after market claims

On-Site & RemoteOn-Site & Remote• Training and support from DC

dealer tested staff and industry partners.– Marketing Management– Work flow Management– Technical Management– Inventory Management– Vendor Resource Mgt. (VRM)MarketingMarketing

• Direct mail, Internet promotions and Display ads

Does this make sense?Does this make sense?

1. Best Practices and Success Factors2. Dealership Management Options VRM3. FREE Dealership Analysis4. Pricing and Marketing 5. Fees and Projected R.O.I.

DealersDealers CC hh oo ii cc eeAuto Care, LLCAuto Care, LLC

Excellence in Auto Reconditioning is achieved through perfectingExcellence in Auto Reconditioning is achieved through perfecting

5 Key Success Factors5 Key Success Factors



•Consistency -Consistency - Well trained personnel and a proven process yield; consistent performance and confidence in a team

•Best Service -Best Service - Consistency builds a trust that allows an experienced team to offer the best service.•Team -Team - An experienced team has confidence in one another

(management, service writers, sales & labor/technicians)

•Job Security -Job Security - This confidence builds job security

Dedicated Dedicated PersonnelPersonnel

equals profitequals profit



•Labor -Labor - Vendor vs Employee reconditioning technicians; (consider style of dealership operation & long term plans)

•Supplies -Supplies - Vendor supplied materials vs Dealer supplied materials (who’s reputation is at stake? What goes into your recon?)

•Other -Other - Are vehicle appearance warranty plans profitable? (if claims are serviced by the dealers

service dept. Yes!)

Proper vendor Proper vendor relationships equal profitrelationships equal profit



•Higher Surveys -Higher Surveys - CSI or VDQ scores impact all aspects of a dealership customer satisfaction is effected by quality control

•Proven Methods -Proven Methods - Methods resulting in a quality product used over time produce/deliver proven results. (20 years of

training)•Consistency -Consistency - Consistency is a result of training, practice and desire

•Quality Materials -Quality Materials - The materials used effect both short and long term results

•Certified Techs -Certified Techs - Certified techs using proven methods & quality material produce consistent results & higher customer satisfaction

Quality control Quality control equals profitequals profit



•Streamline Service -Streamline Service - Select the services clients are likely to buy and then sort by the best over all return to the dealership•Cost Control -Cost Control - Fixed pricing as well as labor and material job costing help by minimizing expense & risk for lot work or service work•Commitment -Commitment - Commitment is a requirement

•Maintain Profit -Maintain Profit - A minimum profit per job is protected

•Maintain Margins -Maintain Margins - To maintain or increase margins we must look to all departments in the dealership as/for customers.

Effective business Effective business systems equals systems equals profitprofit



•Active & Passive -Active & Passive - Face to face, internet, mailing, signs and display ads in concert with one another deliver results

•Proven Tools -Proven Tools - We have developed many different tools that work

•All Departments: All Departments:

NEWNEW USEDUSED CERTIFIED SERVICE PARTSCERTIFIED SERVICE PARTS WARRANTYWARRANTY

Effective Effective marketingmarketing



Effective Effective marketingmarketing


Effective business Effective business systems equals systems equals profitprofit

Quality control Quality control equals profitequals profit

Proper vendor Proper vendor relationships equal profitrelationships equal profitDedicated Dedicated

PersonnelPersonnel




Does this make sense??Does this make sense??

Best Practices and Success Factors2. Dealership Management Options VRM3. FREE Dealership Analysis4. Pricing and Marketing 5. Fees and Projected R.O.I.


VVendor (Labor & Material) endor (Labor & Material) RResource esource MManagement!anagement!

Control?Control?Reliable?Reliable?

Quality?Quality?

Control?Control?Reliable?Reliable?

Quality?Quality?

CurrentCurrentProcess &Process &MaterialsMaterials

CurrentCurrentProcess &Process &MaterialsMaterials

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New &New &UsedUsed

New &New &UsedUsed

Parts &Parts &WarrantyWarranty

Parts &Parts &WarrantyWarranty

Service Service Dept.Dept.

Service Service Dept.Dept.

NO!NO!ControlControl

NO!NO!ControlControl

Control !Control !Labor &Labor &

MaterialsMaterials

Control !Control !Labor &Labor &

MaterialsMaterials

Profit !Profit !allall

Dept.Dept.

Profit !Profit !allall

Dept.Dept.

CurrentCurrentWorkWork

CurrentCurrentWorkWork


Best Practices and Success Factors

Dealership Management Options VRM3. FREE Dealership Analysis4. Pricing and Marketing 5. Fees and Projected R.O.I.


Dealership Analysis, Fees and R.O.I.Dealership Analysis, Fees and R.O.I.



Dealership Management Options VRM

FREE Dealership Analysis4. Pricing and Marketing

Fees and Projected R.O.I.


Marketing and PricingMarketing and Pricing

Pricing StrategiesPricing Strategies

StrategiesStrategies• Every market & brand is different• What is your target sales number?

– Higher prices reduce work flow– Volume and Price effect profit

• What else needs to be considered?– Available space and manpower– New & used/certified inventory

• Warranty work can reduce cost

Benefits (fixed pricing)Benefits (fixed pricing)• COD work: Control cost & profits• Lot: Know your risk, cost average

Marketing SamplesMarketing Samples

Service LaneService Lane

OtherOther

Does this make since??Does this make since??


Dealership Management Options VRM

FREE Dealership Analysis

Pricing and Marketing

Fees and Projected R.O.I.


The fixed price program for our inventory work and loaner cars has saved us time and money, while keeping our entire inventory ready to show. The service lane sales effort and marketing tools have helped lay a solid foundation for a new and growing profit center in the dealership. Our clients

are happy and our sales staff is happy.

The fixed price program for our inventory work and loaner cars has saved us time and money, while keeping our entire inventory ready to show. The service lane sales effort and marketing tools have helped lay a solid foundation for a new and growing profit center in the dealership. Our clients

are happy and our sales staff is happy.

Simply put, you proposed, you planned, you performed and

we are profiting. You have redefined reconditioning vendor

work from “expense to real profit”.

Thank you again for all your hard work.

Rodger Wildermuth

General Manager

Rosenthal Jaguar-Land Rover

Simply put, you proposed, you planned, you performed and

we are profiting. You have redefined reconditioning vendor

work from “expense to real profit”.

Thank you again for all your hard work.

Rodger Wildermuth

General Manager

Rosenthal Jaguar-Land Rover

Dealers C h o i c e Auto Care, LLC

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