DE LA SALLE LIPA · Human resource management (12th ed.). New York : McGraw-Hill. 38805 658.3 I93h...

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1 DE LA SALLE LIPA Learning Resource Center LIST OF BOOKS PROCESSED AND CATALOGED FOR THE MONTH OF SEPTEMBER 2013 ABCOMM Bloore, P. (2013). The screenplay business : managing creativity and script development in the film industry. London : Routledge. 38858 384.8 B655s 2013 Fills the gap with fresh insights underpinned by the latest research findings from psychology, social science and business management. Harcup, T. (2012). Alternative journalism, alternative voices. London : Routledge. 38906 072 H256a 2012 Builds an understanding of alternative media through the use of detailed case studies and surveys. Including opinions of journalists who have worked in both mainstream and alternative media. Lester, P. M. (2014). Visual communication : images with messages (6th ed.). Australia : Wadsworth Cengage Learning. 38857 302.23 L642v 2014 Contains an informal writing style that explains detailed information in a thorough, yet easily understandable way. The entire text has about 160,000 words necessary to explain the field of visual communication. Newsom, D., & Haynes, J. (2014). Public relations writing : form and style (10th ed.). Australia : Wadsworth Cengage Learning. 38908 659.2 N532p 2014 Reflects best practices approaches to assist beginning public relations writers and offer guidance and reference for practitioners. Sumner, D. E., & Miller, H. G. (2013). Feature and magazine writing : action, angle and anecdotes (3rd ed.). Chichester : Wiley-Blackwell. 38907 808.06607 S956f 2013 Aims to help budding writers to hone their skills and launch their careers, with examples and ideas that spell out the "ABCs" of nonfiction storytelling: accuracy, brevity and clarity. Synge, D. (2010). The survival guide to journalism. Berkshire, England : McGraw-Hill. 38920 070.02341 S993s 2010 Explores the personal qualities and skills needed to break into this exciting but often uncertain field. It considers the current state of expanding media, routes into the industry, and the pros and cons of being a staff journalist or freelance. Wenger, D. H., & Potter, D. (2011). Advancing the story : broadcast journalism in a multimedia world (2nd ed.). Washington, D. C. : CQ Press. 38922 070.19 W474a 2011 Includes substantial revisions but retains the essential strengths of the original text: clear instruction on reporting and producing for multiple platforms, real-world examples and advice from professional journalists, discussion questions and hands-on exercises. ACCOUNTANCY Drury, C. (2013). Management accounting for business (5th ed.). Australia : Cengage Learning. 38850 658.1511 D796m 2013 Provides an introduction to the theory and practice of management accounting and to emphasize its role in making business decisions. Flood, J. M. (2013). Wiley practitioner's guide to GAAS 2013 : covering all SASs, SSAEs, SSARS, and interpretations. Hoboken, NJ : John Wiley & Sons, Inc. 38849 657.45 F631w 2013 Offers accounting professional a clear, accessible distillation of the official language of those standards, Statements on Standards for Attestation

Transcript of DE LA SALLE LIPA · Human resource management (12th ed.). New York : McGraw-Hill. 38805 658.3 I93h...

Page 1: DE LA SALLE LIPA · Human resource management (12th ed.). New York : McGraw-Hill. 38805 658.3 I93h 2013 Pays attention to the application of HRM approaches in real organizational

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DE LA SALLE LIPA

Learning Resource Center

LIST OF BOOKS PROCESSED AND CATALOGED FOR THE MONTH OF

SEPTEMBER 2013

ABCOMM

Bloore, P. (2013). The screenplay business : managing creativity and script

development in the film industry. London : Routledge.

38858 384.8 B655s 2013

Fills the gap with fresh insights underpinned by the latest research

findings from psychology, social science and business management.

Harcup, T. (2012). Alternative journalism, alternative voices.

London : Routledge. 38906 072 H256a 2012

Builds an understanding of alternative media through the use of

detailed case studies and surveys. Including opinions of journalists who have

worked in both mainstream and alternative media.

Lester, P. M. (2014). Visual communication : images with messages (6th ed.).

Australia : Wadsworth Cengage Learning. 38857 302.23 L642v 2014

Contains an informal writing style that explains detailed information

in a thorough, yet easily understandable way. The entire text has about

160,000 words necessary to explain the field of visual communication.

Newsom, D., & Haynes, J. (2014). Public relations writing : form and style

(10th ed.). Australia : Wadsworth Cengage Learning.

38908 659.2 N532p 2014

Reflects best practices approaches to assist beginning public relations

writers and offer guidance and reference for practitioners.

Sumner, D. E., & Miller, H. G. (2013). Feature and magazine writing : action,

angle and anecdotes (3rd ed.). Chichester : Wiley-Blackwell.

38907 808.06607 S956f 2013

Aims to help budding writers to hone their skills and launch their

careers, with examples and ideas that spell out the "ABCs" of nonfiction

storytelling: accuracy, brevity and clarity.

Synge, D. (2010). The survival guide to journalism. Berkshire,

England : McGraw-Hill. 38920 070.02341 S993s 2010

Explores the personal qualities and skills needed to break into this

exciting but often uncertain field. It considers the current state of

expanding media, routes into the industry, and the pros and cons of being a

staff journalist or freelance.

Wenger, D. H., & Potter, D. (2011). Advancing the story : broadcast

journalism in a multimedia world (2nd ed.). Washington, D. C. : CQ

Press. 38922 070.19 W474a 2011

Includes substantial revisions but retains the essential strengths of

the original text: clear instruction on reporting and producing for multiple

platforms, real-world examples and advice from professional journalists,

discussion questions and hands-on exercises.

ACCOUNTANCY

Drury, C. (2013). Management accounting for business (5th ed.).

Australia : Cengage Learning. 38850 658.1511 D796m 2013

Provides an introduction to the theory and practice of management

accounting and to emphasize its role in making business decisions.

Flood, J. M. (2013). Wiley practitioner's guide to GAAS 2013 : covering all

SASs, SSAEs, SSARS, and interpretations. Hoboken, NJ : John Wiley &

Sons, Inc. 38849 657.45 F631w 2013

Offers accounting professional a clear, accessible distillation of the

official language of those standards, Statements on Standards for Attestation

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Engagements (SSAEs), and Statements on Standards for Accounting and Review

Services (SSARSs) - as well as advice on exactly when and how to remain fully

compliant with each.

Holtzman, M. P. (2013). Managerial accounting for dummies. Hoboken,

New Jersey : John Wiley & Sons, Inc. 38804 658.1511 H758m 2013

Provides study guide to help you easily master the concepts of

managerial accounting. Discover the basic concepts, terminology, and methods

to identify, measure, and communicate information in pursuit of an

organization's goals.

Monte-Galanza, R., & Corpuz, R. M. G. (2010). Fundamentals of

accounting : book 1 : sole proprietorship. Manila : Rex Book Store.

38828 FIL 657.91 M772f 2010

Teaches the basics of accounting principles, concepts, standards, and

procedures that also emphasize on professional values, ethics and attitudes.

The book adopts accounting principles from local and foreign institutions so

readers may be at par with the global requirements and standards.

Reeve, J. M., Warren, C. S., & Duchac, J. E. (2012). Principles of financial

and managerial accounting using Excel for success. Australia : South-

Western Cengage Learning. 38912 005.54 R331p 2012

Provides a logical framework and pedagogical system that caters to how

students of today study and learn and provides clear chapter objectives and

important learning outcomes.

Saguinsin, A. T. (2010). Introduction to accounting. Manila : Rex Book Store.

38826 FIL 657 S129i 2010

Helps freshmen accounting students in pursuit of their studies and to

non-accountants who have passion to learn more about the basics of

accounting.

BIOLOGY

Castro, P., & Huber, M. E. (2013). Marine biology (9th ed.).

New York : McGraw-Hill. 38855 578.77 C355m 2013

Presents an ecological tour of the major environments of the world

ocean, commencing with an introduction to some fundamental principles of

marine ecology.

Karp, G. (2014). Cell biology (7th ed.). Hoboken, New Jersey : Wiley.

38668 571.6 K18c 2014

Provides an innovative research-based, online environment for effective

teaching and learning.

Kratz, R. F., Siegfried, D. R., Cumbay, M., & Cumbay, T. (2011). Biology

essentials for dummies. Hoboken, New Jersey : Wiley Publishing, Inc.

38735 570 K89b 2011

Focuses on just the core concepts you need in an introductory biology

course from identifying the structures and functions of plants and animals to

grasping the crucial discoveries in evolutionary, reproductive, and

ecological biology.

Lerner, B. W., & Lerner, K. L. (Eds.). (2012). Biotechnology : in context.

Detroit : Gale Cengage Learning. 38799 REF 660.6 B615 2012 v. 1

Presents complex scientific concepts clearly and simply, without

sacrificing fundamental accuracy. Color illustrations and images that

stimulate interest and understanding are included throughout the book.

Lerner, B. W., & Lerner, K. L.(Eds.). (2012). Biotechnology : in context.

Detroit : Gale Cengage Learning. 38800 REF 660.6 B615 2012 v. 2

Presents complex scientific concepts clearly and simply, without

sacrificing fundamental accuracy. Color illustrations and images that

stimulate interest and understanding are included throughout the book.

Moore, J. T., & Langley, R. H. (2010). Organic chemistry II for dummies.

Hoboken, New Jersey : Wiley Publishing, Inc. 38763 547 M822o 2010

Provides plain-English guide to understanding chemical reactions and

tackling tests with ease.

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Wessner, D. R., Dupont, C., & Charles, T. C. (2013). Microbiology.

Hoboken, NJ : Wiley. 38896 579 W515m 2013

Provides students with historical understanding of the field and gives

an appreciation for the dynamic, exciting nature of today's microbiology.

BUSINESS ADMINISTRATION

Achua, C. F., & Lussier, R. N. (2013). Effective leadership (5th ed.).

Australia : South-Western Cengage Learning. 38807 658.4092 A175e 2013

Includes expanded coverage of culture, ethics, and diversity. This book

combines strategic leadership, and change management. The role of leadership

in implementing change has been added, as well as provides students with

step-by-step models for effectively handling leadership functions.

Atienza, R. V. (2012). Transformative organization management. Manila : Rex

Book Store. 38829 FIL 658.4 A872t 2012

Introduces the leaders to transformative organizational management

(TOM) through discussions of theories, concepts, tools, examples, exercises

and cases.

Boonstra, J. J. (2013). Cultural change and leadership in organizations : a

practical guide to successful organizational change.

Chichester : Wiley-Blackwell. 38749 658.406 B724c 2013

Outlines the conditions and factors necessary for an organization's

positive strategic and cultural transformation. The author explores the

relationship between culture and leadership, and details ways to effectively

combine and organize diverse approaches for strategic and cultural change

within organizations.

Brynteson, R. (2013). Innovation at work : 55 activities to spark your team's

creativity. New York : AMACOM. 38856 658.4022 B915i 2013

Contains worksheets, questions, and case studies to inspire discussion,

as well as assessments for determining managers' openness to originality. It

shows how to build the creative muscle of individuals, groups, and

organizations and stimulate to produce startlingly original ideas time and

time again.

Cascio, W. F., & Boudreau, J. W. (2012). Short introduction to strategic

human resource management. Cambridge : Cambridge University Press.

38777 658.301 C334s 2012

Shows the importance of the decisions, processes, and choices

organizations make about managing people. Includes the latest findings on

planning for and managing workforce risk in times of global uncertainty and

provides practical information on HR planning at strategic, operational,

unit, and functional levels.

Das, B. (2013). Quality management : concepts, techniques and systems. New

Delhi, India : New Century Publications. 38778 658.4013 D229q 2013

Elaborates steps to be taken for implementing total quality systems

approach for establishing quality culture in the business organization,

combining theoretical aspects with practical experiences, emphasizing the

need for application of tools and techniques for achieving continuous

improvement of product quality in order to meet and exceed the customer's

expectation.

DeCenzo, D. A., Robbins, S. P., & Verhulst, S. L. (2013). Human resource

management (11th ed.). Hoboken, New Jersey : Wiley.

39021 658.3 D292h 2013

Provides the latest in HR content in a fresh and engaging writing

style. Examples reflect the latest in employment resources, laws and trends.

Fresh cases thoroughly apply chapter concepts to employment issues straight

from today's headlines.

Denisi, A. S., & Griffin, R. W. (2014). HR2. Australia : South-Western

Cengage Learning. 38831 GS 658.3 D395h 2014

Provides student-tested, faculty-approved approach to learning human

resource management. Prepare with certification study tips and study key

legislation on review cards.

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Donnelly, R. A. Jr. (2012). Business statistics. Boston : Pearson Prentice

Hall. 38841 519.5 D685b 2012

Provides straightforward, and conversational tone which help reduce the

anxiety that many business students experience with the topic of statistics.

Fraedrich, J., Ferrell, L., & Ferrell, O. C. (2013). Ethical decision making

in business : a managerial approach (9th ed.). Australia : South-

Western Cengage Learning. 38793 174.4 F797e 2013

Covers the complex environment in which managers confront ethical

decision making. This title addresses the overall concepts, processes, and

best practices associated with successful business ethics programs - helping

students see how ethics can be integrated into key strategic business

decisions.

Griffin, R. W. (2011). Management : principles and practices (10th ed.).

Australia : South-Western Cengage Learning. 38747 658 G851m 2011

Combines traditional management coverage with examination of the

emerging management topics. This title examines organizational justice and

negotiation as well as the impact of the 2008-2009 economic recession and

global warming on business.

Ivancevich, J. M., & Konopaske, R. (2013). Human resource management

(12th ed.). New York : McGraw-Hill. 38805 658.3 I93h 2013

Pays attention to the application of HRM approaches in real

organizational settings and situations. Realism, currentness, understanding,

and critical thinking are cornerstones in each edition of this text.

Maurer, R. (2013). The spirit of Kaizen : creating lasting excellence one

small step at a time. New York : McGraw-Hill. 38802 658.401 M453s 2013

Helps you discover the power of Kaizen to make lasting and powerful

change in your organization. This guide shows you how to: lower costs - by

offering little rewards; raise quality - by reducing mistakes; manage

difficult people - one step at a time; boost morale and productivity - in

five minutes a day; and sell more - in less time.

Medina, R. G. (2011). Human behavior in organization. Manila : Rex Book

Store. 38814 FIL 658.3 M491h 2011

Covers 11 chapters on various topics such as individual differences,

mental ability, personality, learning, motivation, leadership, and others. To

partly monitor learning effectiveness, exercises are provided at the end of

each chapter.

Mohapatra, R. (2013). Basics of management and communication skills. New

Delhi : Centrum Press. 38750 658.45 M697b 2013

Presents basics of management and communication skills, which the

aspiring management students and professional find very useful to shine at

their career. It also provides all requirements of students and teachers to

enable to be of little value to the readers all efforts and hardships of the

editors will amply be awarded.

Palmer, I., Dunford, R., & Akin, G. (2009). Managing organizational

change : a multiple perspectives approach (2nd ed.). Boston : McGraw-

Hill. 38779 658.406 P174m 2009

Provides a multiple-perspectives approach to managing organization

change. Shows the ever-present theme that the images on how organizational

change should be managed affect the approaches to managing change.

Pandey, R. Kr. (2013). Global business ethics. New Delhi : Anmol Publications

Pvt. Ltd. 38748 174.4 P189g 2013

Provides readers with an introduction to business ethics. An

introductory overview of business ethics is also given, In addition, business

ethics related to other applied ethics is provided herein. Focus also lies on

organizational ethics. The codes, strategies and responsibilities related to

global business ethics institutions are presented.

Petrucelli, J. R. (2013). Detecting fraud in organizations : techniques,

tools, and resources. Hoboken, New Jersey : John Wiley & Sons, Inc.

38851 658.473 P498d 2013

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Gives an easy to understand introduction to fraud detection - from

knowing your people, following cash, and creating an ethical tone within your

organization, to monitoring your organizational processes, including

accounting and checks and balances.

Pyzdek, T., & Keller, P. (2013). The handbook for quality management : a

complete guide to operational excellence (2nd ed.). New York : McGraw-

Hill. 38798 620.00452 P995h 2013

Offers in-depth guidance on effectively applying the principles of

quality management in today's business environment and delivering superior

results. Designed to help you prepare for and pass the ASQ CMQ/QE exam, this

authoritative volume also serves as an essential on-the-job reference.

Sharma, R. R. (2012). Change management and organizational transformation

(2nd ed.). New Delhi : Tata McGraw Hill Education Private Limited.

38780 658.4063 S531c 2012

Contains analysis of contemporary forces of change, various theoretical

perspectives, models of change and the role of change agents and leadership

competencies. Mechanisms underlying resistance to change, nuances of

implementing change and developing appropriate culture and cultural

intelligence along with the process, emergence, interventions and the future

trends of organisational development and transformation are also discussed in

detail.

Shaw, W. H. (2014). Business ethics (8th ed.). Australia : Wadsworth Cengage

Learning. 38781 174.4 S537b 2014

Discusses the nature of morality and presents the main theories of

normative ethics and the leading approaches to questions of economic justice,

examines the institutional foundations of business, focusing on capitalism as

an economic system and the nature and role of corporations in our society and

concerns moral problems involving business, consumers, and the natural

environment.

Sitkin, A., & Bowen, N. (2013). International business : challenges and

choices (2nd ed.). Oxford : Oxford University Press.

38784 658.049 S622i 2013

Provides solid theoretical underpinning whilst taking a critical

approach, therefore actively encouraging you to critically analyze the

theories to which you are introduced. With chapters dedicated to emerging

markets and the environmental challenges facing organizations, you are also

encouraged to think about the future trends in international business.

Zarate, C. A. (2012). Organizational behavior and management in Philippine

organizations (Rev. ed.). Manila : Rex Book Store.

38813 FIL 658.4 Z36o 2012

Focuses on human behavior at work, each chapter is enriched with

concepts and work practices and their applications through case studies. It

also highlights current issues on human behavior that have graced today's

headlines.

COMPUTER SCIENCE / INFORMATION TECHNOLOGY / MULTIMEDIA ARTS

Andrew, D. (2010). What cinema is! : Bazin's quest and its charge.

Chichester : Wiley-Blackwell. 38927 793.01 A562w 2010

Establishes cinema's distinction from the current enthusiasm over

audio-visual entertainment and examines cinema's institutions and its social

force through key films.

Fox, S. (2010). Beginning SharePoint 2010 development. Indianapolis,

IN : Wiley Publishing, Inc. 38930 004.682 F794b 2010

Provides expert guidance on developing applications through the

fundamentals of programming, explores the developer toolset, and provides

practical code examples to teach how to use many of the SharePoint's new

features.

Maltby, R., Biltereyst, D., Meers, P. (Eds.). (2011). Explorations in new

cinema history : approaches and case studies. Chichester : Wiley-

Blackwell. 38919 302.2343 E96 2011

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Presents an original approach to writing and understanding the social

and cultural history of cinema, focusing on cinema's audiences, the

commercial activities of film exhibition and distribution, and the cinema as

a site of social and cultural exchange.

Nochimson, M. P. (2010). World on film : an introduction.

Chichester : Wiley-Blackwell. 38928 792.09 N757w 2010

Provides comprehensive introduction to international film, from the

golden age of European cinema to the contemporary blockbusters of India and

Asia, and the post World War II emergence of global film culture.

Rizzo, T., Alirezaei, R., Swider, P., Fried, J., Hillier, S., & Schaefer,

K. (2010). Professional SharePoint 2010 development. Indianapolis,

IN : Wiley Publishing, Inc. 38931 004.682 P962 2010

Reveals how to develop against the SharePoint Flatform using the

SharePoint and Web 2.0, uncovers the collaboration, social networking, and

search capabilities and reveal steps for creating enterprise forms with

Infopath and Infopath forms services 2010. Walks you through object-oriented

workflow capabilities so you can write your own workflows, activities and

workflow services and demonstrates how to move to the cloud using

SharePoint's online Flatform services.

Williams, B. K., & Sawyer, S. C. (2011). Using information technology : a

practical introduction to computers and communications : complete

version (9th ed.). New York : McGraw-Hill. 38917 004 W721u 2011

Offers unequaled treatment of the following : practicality,

readability, currentness, and three-level critical thinking system.

ECONOMICS

Borjas, G. J. (2013). Labor economics (6th ed.). New York : McGraw-

Hill/Irwin. 38901 331 B726l 2013

Presents a brief introduction that exposes the student to the concepts

of labor supply, labor demand, and equilibrium and begins the detailed

analysis of the labor market with a detailed study of labor supply and labor

demand.

Brue, S. L., McConnell, C. R., & Flynn, R. R. (2014). Essentials of

Economics (3rd ed.). New York : McGraw-Hill/Irwin. 38913 330 B889e 2014

Helps the students master the principles essential for understanding

the economic problem, specific economic issues, and policy alternatives,

understand and apply the economic perspective and reason accurately and

objectively about economic matters. It promotes a lasting student interest in

economics and the economy.

Colander, D. C. (2013). Economics (9th ed.). New York : McGraw-Hill/Irwin.

38916 330 C683e 2013

Includes end-of-chapter questions, lines up directly with learning

objectives and all of the standard questions and problems are auto-gradable

and integrated with the eBook experience.

Png, I. (2012). Managerial economics (4th ed.). London : Routledge.

38900 338.5024658 P738m 2012

Offers an intuitive and crystal-clear explanation of the key concepts

and principles of managerial economics.

Salvatore, D. (2014). International economics : trade and finance (11th ed.).

Hoboken, NJ : Wiley. 38902 337 S182i 2014

Presents comprehensive, up-to-date, and clear exposition of the theory

and principles of international economics. It also examines concepts that are

essential for understanding, evaluating, and suggesting solutions to the

important international economic problems and issues facing the world in this

age of globalization.

EDUCATION

Alberto, P. A., & Troutman, A. C. (2013). Applied behavior analysis for

teachers (9th ed.). Boston : Pearson. 38845 371.1024 A333a 2013

Provides examples and applications for the general education inclusive

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classroom, chapter-ending discussion questions and new information about the

use of applied behavior analysis with students with autism spectrum

disorders.

Cooper, J. M., Irizarry, J. G., Leighton, M. S., Morine-Dershimer, G. G.,

Sadker, D., Sadker, M., Shostak, R., TenBrink, T. D., Tomlinson, C. A.,

Weber, W. A., Weinstein, C. S., & Zittleman, K. R. (Eds.). (2014).

Classroom teaching skills (10th ed.). Australia : Wadsworth Cengage

Learning. 38846 371.102 C591 2014

Helps develop competence in selected teaching skills that are basic to

implementing the reflective decision-making model. Each chapter consists of

self-contained materials that require practice and provide with feedback on

efforts.

Heacox, D. (2012). Differentiating instruction in the regular classroom : how

to reach and teach all learners (Updated anniversary ed.). Minneapolis,

MN : Free Spirit Publishing. 38844 TER 371.394 H432d 2012

Provides a practical introduction to differentiation along with a menu

of strategies any teacher can use to reach and teach all learners.

Martin, D. J., & Loomis, K. S. (2014). Building teachers : a constructivist

approach to introducing education (2nd ed.). Australia : Wadsworth

Cengage Learning. 38847 371.102 M379b 2014

Provides information and issues that are current, complex, and

important for anyone thinking about a career in education to consider.

Rae, T. (2013). The anger alphabet : understanding anger - an emotional

development programme for young children aged 6 to 12 (2nd ed.).

Los Angeles : SAGE. 38914 372.0114 R134a 2013

Gives sound advice, practical activities, and a clearly structured

programme of experiences with new illustrations, activities for outdoors and

new practical tools such as charts, checklists and lists of strategies for

young people, their parents and their teachers.

Scherer, A. (2012). Brilliant intern : how to get the best internships and

make them count. Harlow, England : Pearson. 39020 378.013 S326b 2012

Helps students to plot a path through the still developing internship

landscape, pointing out common pitfalls, making helpful suggestions and

generally being a useful guide to what is often the key to unlocking future

career.

Selvam, S. K. P. (Ed.). (2013). Educational environment.

New Delhi : Discovery Publishing House Pvt. Ltd. 38755 333.72 E21 2013

Refers to organized efforts to teach about how natural environments

function and particularly, how human beings can manage their behaviour and

eco-systems in order to live sustainably.

Van Blerkom, D. L. (2013). Orientation to college learning (7th ed.).

Australia : Wadsworth Cengage Learning. 38915 378.1980973 V217o 2013

Provides step-by-step approach to college learning. Each chapter

includes instruction in the strategy, motivational basis, student examples,

exercises for practice, and activities for self-evaluation.

ELECTRICAL ENGINEERING

Atkinson, B., Lovegrove, R., & Gundry, G. (2013). Electrical installation

designs (4th ed.). Chichester : Wiley. 38756 621.31924 A875e 2013

Offers practical guide on how to design and complete a range of

electrical installation projects in a way to ensure compliance with these new

wiring regulations. Describe new wiring projects - caravan sites, small scale

floodlighting and street lighting. Reflects changes in terminology, such as

basic and fault protection and the updated regulation numbers and includes

worked examples, case studies and some new illustrations.

Banerjee, G. K. (2012). Electrical and electronic measurements.

New Delhi : PHI Learning Private Limited. 38757 621.37 B215e 2012

Provides a comprehensive coverage of the concepts and principles of

measurements and instrumentation, and brings into focus the recent and

significant developments in this field. It also presents an exhaustive

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exposition of different types of measuring instruments and their applications

in an easy-to-grasp manner.

ELECTRONICS AND COMMUNICATIONS ENGINEERING

Baher, H. (2012). Signal processing and integrated circuits.

Chichester : Wiley. 38898 621.3822 B151s 2012

Provides a balanced account of analog, digital and mixed-mode signal

processing with applications in telecommunications and gives an overview of

the areas of Systems on a Chip (Soc) and mobile communication which are used

to demonstrate the complementary relationship between analog and digital

systems.

Schuler, C. A. (2013). Electronics : principles and applications (8th ed.).

New York : McGraw-Hill. 38905 621.381 S386e 2013

Introduces analog devices, circuits, and systems. It also presents

various digital techniques that are now commonly used in what once was

considered the sole domain of analog electronics.

ENGLISH

Barrot, J. S. (2011). Speak successfully : a guide to effective speaking for

college students. Manila : Rex Book Store. 38820 38821 38822

FIL 302.224 B277s 2011

Uses a task-based approach, a proven effective approach to teaching and

learning speech and oral communication. Covers 16 lessons packed with master

tips and tricks that will bolster the repertoire of any speaker who wants to

speak beyond "plain speaking".

Berg, T. (2009). Structure in language : a dynamic perspective.

New York : Routledge. 38752 415 B493s 2009

Focuses on structural representations, in particular the

hierarchicalness and the branching direction. It argues that structure

sensitivity is highly variable both within and across languages, and

consequently an unlikely candidate for a defining property of human language.

Brandon, L., & Brandon, K. (2014). Sentences, paragraphs, and beyond with

integrated readings (7th ed.). Australia : Wadsworth Cengage Learning.

38633 808.042 B819s 2014

Combines enduring instruction with four new breakthroughs in writing

instruction for developmental English.

Cortina. J., & Elder, J. (2011). New worlds : an introduction to college

reading (4th ed.). New York : McGraw-Hill. 38761 TER 418.4 C829n 2011

Prepares students for success in college and beyond. This online

learning environment identifies and addresses individual needs, offers the

additional visual components today's students expect, and provides

progressive learning as students advance.

Dar, M. B. (2013). A textbook of phonetics pronunciation and spoken English.

New Delhi : Anmol Publications Pvt. Ltd. 38736 428.34 D213t 2013

Provides a comprehensive survey of sound system, pronunciation,

intonation and grammatical rules.

Gee, J. P., & Hayes, E. R. (2010). Language and learning in digital age.

London : Routledge. 38754 418.00785 G297l 2010

Deals with the forces unleashed by today's digital media, forces that

are transforming language and learning for good and ill. Explores the way in

which alternative methods of learning can be a force for a paradigm change in

schooling.

Gupit, F. Jr. (2011). Elements of public speaking. Manila : Rex Book Store.

38823 38824 38825 FIL 808.51 G896e 2011

Provides an essential guide for everyone with the need and interest in

furthering communication skills for both schooling and professional purposes.

Jaffe, C. I. (2013). Public speaking : concepts and skills for a diverse

society (7th ed.). Australia : Wadsworth Cengage Learning.

38760 808.51 J23p 2013

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Offers a comprehensive array of supplements to assist in helping

students succeed and in making the public speaking course as meaningful and

enjoyable as possible.

Keith, W., & Lundberg, C. O. (2014). Public speaking : choices and

responsibility. Australia : Wadsworth Cengage Learning.

38903 808.51 K28p 2014

Begins with a vignette that ties the actual work of students to the

content of the chapter in story form and ends with review and discussion

questions.

Lewis, B. A. (2012). Building character with true stories from nature.

Minneapolis, MN : Free Spirit Publishing. 38911 TER 370.114 L673b 2012

Harnesses the power of analogical reasoning to help your students think

creatively, investigate new ideas, develop or deepen their appreciation for

nature, and strengthen positive character habits.

Nirala, D. K. (2013). Better English pronunciation. New Delhi : Anmol

Publications Pvt. Ltd. 38737 428.34 N577b 2013

Provides readers with an introductory overview of better English

pronunciation. The focus lies on phonology, phonetics, articulation and

speech perception. The subject areas of International Phonetic Alphabet,

association and transcription are covered and supported with select case

study.

Ottenheimer, H. J. (2013). The anthropology of language : an introduction to

linguistic anthropology (3rd ed.). Australia : Wadsworth Cengage

Learning. 38758 306.44 O89a 2013

Provides a brief, readable introduction to linguistic anthropology,

stressing the kinds of questions that anthropologists ask about language and

the kinds of questions that students find interesting with regard to

language. It covers all four fields of anthropology - Physical anthropology,

archaeology, cultural anthropology and linguistic anthropology - and includes

the applied dimension of anthropology as well.

Tallerman, M. (2011). Understanding syntax (3rd ed.). London : Hodder

Education. 38751 415 T147u 2011

Discusses and illustrates the major terms and concepts essential to

your study of sentence structure in the world's languages. Word classes such

as "noun" and "verb" are explained clearly and the properties of these

categories discussed at length.

Venuti, L. (2013). Translation changes everything : theory and practice.

London : Routledge. 38897 418.02 V472t 2013

Presents case studies that include Venuti's own translation projects,

illuminating the connections between theoretical concepts and verbal choices.

Wray, A., & Bloomer, A. (2012). Projects in linguistics and language studies

: a practical guide to researching language (3rd ed.). London : Hodder

Education. 38753 410.72 W939p 2012

Includes 350 project ideas that you can use directly or adapt to suit

different contexts and interests. The book offers practical advice on where

to find background information in your topic area, planning your work, the

ethical issues associated with data collection, collecting data using various

methods, transcribing orthographically and phonetically/phonemically,

analyzing your data and referencing effectively and avoiding plagiarism.

ENTREPRENEUR

Byrd, M. J., & Megginson, L. C. (2013). Small business management : an

entrepreneur's guidebook (7th ed.). New York : McGraw-Hill/Irwin.

38785 658.022 B995s 2013

Takes a practical, down-to-earth approach to conceiving, planning,

organizing, and managing a small business. Based on extensive theory,

research, and practice, the material in this edition is presented from a

"how-to" perspective, with many practical examples and applications from the

business world.

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FINANCIAL MANAGEMENT

Compaore, B. (2013). Banking and risk management. New Delhi : Random Exports.

38783 332.1 C736b 2013

Gives the readers a broad overview of risk governance and addresses

varied facets of the subject.

Medina, R. G. (2007). Business finance (2nd ed.). Manila : Rex Book Store.

38812 FIL 332 M491b 2007

Presents topics including the nature and aims of business, fundamental

concepts and tools of business finance, financial markets, capital budgeting,

working capital, leasing, among others. Figures, exhibits, and suggested

items for research are included as well to facilitate effective learning.

Rose, P. S., & Hudgins, S. C. (2013). Bank management and financial services

(9th ed.). New York : McGraw-Hill. 38924 332.1068 R797b 2013

Unlocks the door to many of the major changes and events that are

remarking the banking and financial services fields today.

Valdez, S., & Molyneux, P. (2013). An introduction to global financial

markets (7th ed.). Hampshire : Palgrave Macmillan.

38776 332.042 V144i 2013

Includes updated coverage of the financial crisis and its context, the

European sovereign debt crisis and the impact on the euro, monetary policy

and quantitative easing, a new chapter on regulation and the markets and

coverage of social, ethical, environmental and trust issues.

Wojcik, D. (2011). The global stock market : issuers, investors, and

intermediaries in an uneven world. Oxford : Oxford University Press.

38775 332.642 W837g 2011

Uses rich data and global case studies to examine the rise of emerging

markets, the impact of the global financial crisis, the revolution in the

stock exchange business model, and the continued dominance of London and New

York as stock market centres.

GENERAL INTEREST

Ballantine, J. H., & Roberts, K. A. (2012). Our social world (2nd ed.).

Los Angeles : SAGE. 38786 301 B188o 2012

Inspires students to see how larger social structures and global trends

affect their personal lives, to develop their sociological imaginations, and

to view both world events and their personal experiences from a sociological

perspective. In each chapter, the authors provide a balanced organizing theme

to help students see relationships between various levels of the social

system.

Calhoun, C., Gerteis, J., Moody, J., Pfaff, S., & Virk, I. (Eds.). (2012).

Contemporary sociological theory (3rd ed.). Chichester : Wiley-

Blackwell. 38787 301.01 C761 2012

Includes the most representative material available on topics such as

symbolic interactionism, phenomenology, structuralism, network theory,

critical theory, feminist theory and the debates over modernity and

postmodernity. The theories of Foucault, Giddens, and Bourdieu are thoroughly

represented in order to enable the reader to examine their work in depth and

a new section opens up the debate on power and inequality.

DesJardins, J. R. (2013). Environmental ethics : an introduction to

environmental philosophy (5th ed.). Australia : Wadsworth Cengage

Learning. 38791 179.1 D459e 2013

Provides clear, systematic and comprehensive introduction to the

philosophical issues underlying environmental and ecological controversies.

Each chapter begins with a description of a contemporary environmental

controversy that can be used as entry into the philosophical discussion that

follows.

Grant, C., & Rubin, P. (Eds.). (2011). Creative writing and art history.

Chichester : Wiley-Blackwell. 38918 707.22 C912 2011

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Focuses on the different uses of writing in relation to art history,

particularly on writing that is self-conscious of its own process,

foregrounding form as much as content.

Keller, R. (2013). Doing discourse research : an introduction for social

scientists. Los Angeles : SAGE. 38792 306.42 K29d 2013

Provides an introduction to the basic principles of discourse research,

offering practical research strategies for doing discourse analyses in the

social sciences. The book includes guidance on developing a research

question, selecting data and analyzing it, and presenting the results.

Newton, R. R., & Rudestam, K. E. (2012). Your statistical consultant :

answers to your data analysis questions (2nd ed.). Los Angeles : SAGE.

38782 001.422 N565y 2012

Covers the analytical processes left out of most research and

statistics courses that are very practical and most important, easy to read

and understand.

Saldaña, J. (2013). The coding manual for qualitative researchers (2nd ed.).

Los Angeles : SAGE. 38803 001.42 S162c 2013

Provides an in-depth guide to each of the multiple approaches available

for coding qualitative data. In total, 32 different approaches to coding are

covered, ranging in complexity from beginner to advanced level and covering

the full range of types of qualitative data from interview transcripts to

field notes.

Sterba, J. P. (2012). Introducing ethics for here and now. Boston : Pearson.

38789 170 S838i 2012

Begins by considering three challenges to the very possibility that

ethics can provide us with useful independent knowledge for making choices

and strives to be relevant and accessible, especially to the newcomer to

philosophy.

Stewart, D., Blocker, H. G., & Petrik, J. (2013). Fundamentals of philosophy

(8th ed.). Boston : Pearson. 38790 100 S849f 2013

Introduces students to the major themes and thinkers in the philosophic

tradition and shows how the issues students encounter in the great thinkers

sections apply to concerns they encounter in their life experiences.

Urquhart, C. (2013). Grounded theory for qualitative research : a practical

guide. Los Angeles : SAGE. 38806 001.42 U79g 2013

Traces the history and development of grounded theory method, and

examines how the method is evolving for new contexts today. It sets out the

principles involved in using grounded theory method and explains the process

and theory associated with coding in grounded theory. The book introduces us

to the practicalities of research design, theory building, coding and writing

up and gives us the tools to tackle key questions.

HOTEL AND RESTAURANT MANAGEMENT / CULINARY ARTS

Choudhary, V. (2013). Sustainability in hospitality. New Delhi : Centrum

Press. 38772 338.4791 C552s 2013

Provides deep insight to various dimensions of issues relating to

development of hospitality industry.

Farrow, J. (2009). Chef school : step-by-step techniques for culinary

expertise. London : Hamlyn. 38854 641.5 F239c 2009

Takes you through the culinary processes you need to be a great cook.

This work covers over 250 skills and techniques.

Hayes, D. K., Ninemeier, J. D., & Miller, A. A. (2011). Foundations of

lodging management (2nd ed.). Boston : Prentice Hall.

38853 647.94068 H418f 2011

Provides information in an easy-to-read format regardless of specific

area of interest in the hotel industry. Readers will soon learn how all of a

hotel's departments and employees can work together to ensure that guests are

treated in a manner that consistently exceeds expectations.

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Rogers, T. (2012). Conferences and conventions : a global industry (3rd ed.).

London : Routledge. 38895 647.94 R724c 2012

Provides comprehensive introduction to the key elements of the global

conference, convention and meetings industry. It examines the industry's

origins, structure, economic, social and environmental impacts, education,

training and career opportunities, and the industry's future development.

Roy, R. (2013). Green hospitality management and eco hotels. New Delhi :

Anmol Publications Pvt. Ltd. 38742 338.4791 R888g 2013

Provides readers with an introduction to green hospitality management

and eco-hotels. The attempts made towards understanding dimensions of green

business are covered and prospects for green hospitality management and hotel

industry are discussed in this book.

The Culinary Institute of America. (2013). Techniques of healthy cooking

(4th ed.). Hoboken, New Jersey : Wiley. 38801 641.5637 C967t 2013

Offers readers its up-to-date guide to healthy eating, featuring two

hundred full-color photographs, nutritional requirements and dietary

guidelines, healthful cooking techniques, and more than four hundred recipes

from Mediterranean, Asian, and vegetarian cuisines.

Urbano, B. R. (2011). Accounting for hotel and restaurant management and

tourism industry. Manila : Rex Book Store. 38827 FIL 657.837 U72a 2011

Provides topics, discussions, exercises and problems which are based on

the Commission on Higher Education and Board of Accountancy curriculums.

Walker, J. R. (2013). Introduction to hospitality (6th ed.).

Boston : Pearson. 38894 647.94068 W181i 2013

Offers comprehensive overview of the industry and is designed for the

hospitality management professionals of tomorrow.

LAW

Albano, E. V. Jr., Albano-Pua, M. K., & Albano, E. V. A. III. (2013). Civil

law reviewer. Manila : ChanRobles Publishing Co. 39040 39041 39042

FIL 346.007 C582 2013

Intends to make civil law subject easily understand by the students. It

also serves as a guide for lawyers and judge in their practice and decision-

making. Contains important provisions of the law and doctrinal decisions up

to 2013, designed to prepare the review for the bar examination.

Aquino, T. B. (2013). Torts and damages (3rd ed.). Manila : Rex Book Store.

38877 FIL 346.03 A657t 2013

Retains the basic structure of the previous editions. However,

developments in certain areas of law like the law on damages and medical or

professional malpractice as well as the author's evolving views on existing

rules are reflected in the discussions in the present edition.

Azucena, C. A. (2013). The Labor code with comments and cases volume 1 :

labor standards and welfare (8th ed.). Manila : Rex Book Store.

38869 FIL 344.01 A997l 2013 vol. 1

Contains three kinds of relevant revisions to the labor laws and

issues. Firstly, addition of new laws such as those affecting overseas

workers, labor contractors, night workers, women workers and kasambahay.

Secondly, addition of new court rulings or integration of recent rulings that

significantly modify previous ones. Thirdly, rewriting of the expositions, as

well as rearrangement of topics and subtopics to enhance readability.

Bacungan, F. M. (2012). Universal human rights : a reality in the

constitution of the Philippines. Quezon City : U.P. College of Law.

38881 FIL 341.48 B131u 2012

Presents not only the historical and jurisprudential development of our

Bill of Rights, its objective also is to present rules and remedies that may

be used as tools to ensure its protection.

Casis, R. J. (2011). Analysis of Philippine partnership law and

jurisprudence. Quezon City : U.P. College of Law.

38885 Fil 346.5990682 C339a 2011

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Intended primarily as a teaching tool which when used in tandem with a

problem-based method of classroom participation, students should be able to

see immediately the practical application of the relevant rules in everyday

life.

Casis, R. J. (2011). Analysis of Philippine agency law and jurisprudence.

Quezon City : U.P. College of Law. 38886 FIL 346.599029 C339a 2011

Serves as a teaching tool aimed to help students to see immediately the

practical application of relevant rules in everyday life.

CBSI Editorial Staff. (2013). 2012 Supreme Court reports annotated : quick

index digest (part 1). Quezon City : Central Book Supply.

38879 FIL 348.599 S959 2013

Includes cases that cover abandonment to guardianship ; covering

volumes 663 to 687, SCRA (January to December 2012).

CBSI Editorial Staff. (2013). 2012 Supreme Court reports annotated : quick

index digest (part 2). Quezon City : Central Book Supply.

38880 FIL 348.599 S959 2013

Includes cases that cover habeas corpus to zero-rated transactions ;

covering volumes 663 to 687, SCRA (January to December 2012).

Concepcion, D. L. (Ed.). (2011). Family laws. Quezon City : U.P. College of

Law. 38890 FIL 346.015 F198 2011

Discusses the family code of the Philippines and its governing laws.

Costales, R. D., Saluba, D. J., & Carlos, A. F. (2010). Politics and

governance : history, government and constitution. Quezon City : Rex

Book Store. 38889 FIL 342.0209 C837p 2010

Discusses three basic concepts in Philippine politics; first, is the

concepts and history and political science. Second, is the Geographical

location of the Philippines and third is historical development of Philippine

politics starting from the coming of Ferdinand Magellan.

De Leon, H. S., & De Leon, H. M. (2012). Comments and cases on torts and

damages. Manila : Rex Book Store. 38870 FIL 346.03 D346c 2012

Provides law students with a basic text for classroom use in the course

of Torts and Damages. Concepts, principles, and legal provisions are first

discussed or explained, followed by examples whenever appropriate, and then,

by selected Supreme Court Decisions that illustrate their application in

actual situations.

Gatmaitan, D. B. (2012). Legal methods essentials. Quezon City : University

of the Philippines College of Law. 38882 FIL 340.01 G261l 2012

Focuses on the Supreme Court for two reasons; first, is that the

Supreme Court has a unique role in our system of government. As the ultimate

guardian of the constitution, it has “the distinguished but delicate duty of

determining and defining constitutional meaning, divining constitutional

intent, and deciding constitutional disputes. Second, is that the Court's

power is susceptible to abuse.

La Viña, A. G. M. (2012). Philippine law and ecology. Quezon City :

University of the Philippines College of Law.

38883 FIL 346.599046 L412p 2012

Volume 1 discusses about National Laws and Policies while volume 2

deals with International Laws and Rules of Procedure.

La Viña, A. G. M. (2012). Philippine law and ecology. Quezon City :

University of the Philippines College of Law.

38884 FIL 346.599046 L412p 2012

Volume 1 discusses about National Laws and Policies while volume 2

deals with International Laws and Rules of Procedure.

Magallona, M. M. (Ed.). (2011). Dictionary of contemporary international law.

Quezon City : University of the Philippines College of Law.

38887 FIL 341.03 D545 2011

Designed primarily in aid of research, the dictionary extensively sets

out the relevant text of the multilateral conventions or the decisions of

international tribunals.

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Paras, E. L. (2013). Civil code of the Philippines annotated : volume one

(17th ed.). Quezon City : Rex Book Store.

38872 FIL 346.599 P223c 2013 vol. 1

Contains Arts. 1-413 (Persons and family relations.)

Paras, E. L. (2013). Civil code of the Philippines annotated : volume two

arts. 414-773 (property) (17th ed.). Quezon City ; Rex Book Store

38873 FIL 346.599 P223c 2013 vol. 2

Contains Arts. 414-773 (Property).

Paras, E. L. (2013). Civil code of the Philippines annotated : volume three

arts. 774-1105 (wills and succession) (17th ed.). Quezon City : Rex

Book Store. 38874 FIL 346.599 P223c 2013 vol.3

Contains Arts. 774-1105 (Wills and Succession).

Paras, E. L. (2013). Civil code of the Philippines annotated : volume five

arts. 1458-2270 (special contracts) (17th ed.). Manila : Rex Book

Store. 38875 FIL 346.599 P223c 2013 vol. 5

Contains Arts. 1458 - 2270 (Special Contracts).

Riano, W. B. (2012). Civil procedure vol. II : (the bar lectures series).

Quezon City : Rex Book Store. 38876 FIL 347.59905 R481c 2012

Presents procedural principles in a manner that would approximate

students application to actual litigation. It is also prepared primarily for

law students and bar reviewees as an aid to passing the annual bar

examinations.

Rivas, D. C., & Nael, M. M. (2010). Politics, governance and the Philippine

constitution. Manila : Rex Book Store. 38888 FIL 320.9599 R616p 2010

Encourages the young students to actively participate in the collective

exercise of the sovereignty of the Filipino people in their quest for good

governance and mature political exercise through a workable knowledge of the

fundamental laws of the land.

Salao, E. C., & RBSI editors. (2013). The labor code of the Philippines with

omnibus implementing rules. Manila : Rex Book Store.

38868 FIL 344.01 S159l 2013

Discusses the implementing rules pertaining to the labor code of the

Philippines.

Tan, F. A. (2013). Civil procedure a guide for the bench and the bar.

Manila : Rex Book Store. 38871 FIL 347.599 T161c 2013

Presents a simplified manner together with citation on the codal

provisions of the rules in correlations with other related laws and rules and

regulations.

Villanueva, C. L. (2012). Commercial law review. Manila : Rex Book Store.

38878 FIL 346.07 V718c 2012

Covers several new statutes enacted in the field of Commercial Law,

including Personal Equity and Retirement Account (PERA) Act, Credit

Information System Act, Pre-Need Code of the Philippines, and the Real Estate

Investment Trust (REIT) Act.

Philippine reports : (December 14, 2007 to December 28, 2007).(2013).

Manila : Supreme Court. 38860 FIL 348.599 P552 2013 vol. 565

Contains all cases determined by the Supreme Court from December 14,

2007 to December 28, 2007.

Philippine reports : (February 6 to February 13, 2008). (2013).

Manila : Supreme Court. 38861 FIL 348.599 P552 2013 vol. 568

Contains all cases determined by the Supreme Court from February 6,

2008 to February 13, 2008.

Philippine reports : (March 14, 2008 to March 25, 2008). (2013).

Manila : Supreme Court. 38862 FIL 348.599 P552 2013 vol. 572

Contains all cases determine by the Supreme Court from March 14, 2008

to March 25, 2008.

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Philippine reports : (April 8, 2008 to April 16, 2008). (2013).

Manila : Supreme Court. 38863 FIL 348. 599 P552 2013 vol. 574

Contains all cases determined by the Supreme Court from April 8, 2008

to April 16, 2008.

Philippine reports : (April 30, 2008 to May 7, 2008). (2013).

Manila : Supreme Court. 38864 FIL 348.599 P552 2013 vol. 576

Contains all cases determined by the Supreme Court from April 20, 2008

to May 7, 2008.

Philippine reports : (May 14, 2008 to June 1, 2008). (2013). Manila :

Supreme Court. 38865 FIL 348.599 P552 2013 vol. 577

Contains all cases determined by the Supreme Court from May 14, 2008 to

June 1, 2008.

Philippine reports : (July 14, 2008 to July 16, 2008). (2013). Manila :

Supreme Court. 38866 FIL 348.599 P552 2013 vol. 580

Contains all cases determined by the Supreme Court from July 14, 2008

to July 16, 2008.

Philippine reports : (July 21, 2008 to July 23, 2008). (2013). Manila :

Supreme Court. 38867 FIL 348.599 P552 2013 vol. 581

Contains all cases determined by the Supreme Court from July 21, 2008

to July 23, 2008.

MARKETING

Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary advertising

and integrated marketing communications (14th ed.). New York : McGraw-

Hill/Irwin. 38848 659.1 A681c 2013

Provides hands-on application exercises that place students in the

advertisers' shoes to help them see how advertising is done in the real

world.

Berman, M. (2012). The copywriter's toolkit : the complete guide to strategic

advertising copy. Chichester : Wiley-Blackwell.

38909 659.132 B516c 2012

Focuses on writing for a specific medium: from print, broadcast, and

out-of-home through social, interactive, and digital media. Writing examples

are shown using a gamut of industry standard formats, which are useful

reference point when writing.

Davis, J. A. (2013). Measuring marketing : 110+ key metrics every marketer

needs (2nd ed.). Singapore : John Wiley & Sons Singapore Pte. Ltd.

38773 658.83 D262m 2013

Offers a very systematic and quantitative platform in designing and

assessing key marketing initiatives.

French, J., Merritt, R., & Reynolds, L. (2011). Social marketing casebook.

Los Angeles : SAGE. 38925 658.8 F874s 2011

Brings together for the first time a dedicated collection of

International social marketing case studies and vignettes from the National

Social Marketing Centre's Showcase resource.

Garg, R. K. (2012). Marketing management : text and cases. New Delhi : Anmol

Publications Pvt. Ltd. 38765 658.8 G212m 2012

Provides students with a clear concise and comprehensive introduction

to the theory and practice of marketing management. The book explains, in a

simple but thorough manner, the fundamental concepts and techniques involved

in marketing management.

Kaser, K. (2013). Advertising and sales promotion. Australia : South-Western

Cengage Learning. 38767 658.82 K19a 2013

Offers comprehensive introduction to the principles and practices of

advertising. You will learn exciting techniques used in current print,

broadcast, and digital advertising. The course provides an overview of how

communication tools can be used to reach target audiences and increase

consumer knowledge.

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Kerin, R. A., Theng, L. G., Hartley, S. W., & Rudelius, W. (2013). Marketing

in Asia (2nd ed.). Singapore : McGraw-Hill. 38921 658.8 M345 2013

Utilizes a unique, innovative, and effective pedagogical approach

developed by the authors through the integration of their combined classroom,

college, and university experience.

Roberts, M. L., & Zahay, D. (2013). Internet marketing : integrating online

and offline strategies (3rd ed.). Australia : South-Western Cengage

Learning. 38893 658.84 R644i 2013

Discusses planning, development, execution, and evaluation of marketing

campaigns across multiple channels.

Singh, S. D. (2012). Brand management. New Delhi : Anmol Publications Pvt.

Ltd. 38766 658.827 S617b 2012

Encompasses the study of the marketing research, demand forecasting and

consumer behaviour. It further analysis the processes of market segmentation,

pricing policies, PLC and distribution channels. The book is concluded with

an insight into rural marketing and finally a study of the marketing

challenges faced by the organizations in the new century.

Walker, O. C. Jr., & Mullins, J. W. (2014). Marketing strategy : a decision-

focused approach (8th ed.). New York : McGraw-Hill/Irwin.

38774 658.8 W182m 2014

Serves as a concise foundation for a capstone or advance elective

course in marketing whose focus is on strategic issues.

MATHEMATICS

Asaad, A. S. (2011). Simplified biostatistics. Manila : Rex Book Store.

38815 38816 38817 38818 38819 FIL 570.15195 A798s 2011

Contains basic concepts in biostatistics, descriptive statistics,

probability, sampling distribution, estimation, hypothesis testing analysis

of variance, regression and correlation analysis, chi-square and

nonparametric statistics.

Belcastro, S. (2012). Discrete mathematics with ducks. Boca Raton : CRC

Press. 38808 511.1 B425d 2012

Contains exercises and materials that engage students at all levels. It

also presents a broad introduction to discrete mathematics and a gentle

introduction to proofwriting. The text facilitates effective and active

learning and shows how combinatorics and graph theory are used in both

computer science and mathematics.

Hanneman, R. A., Kposowa, A. J., & Riddle, M. (2013). Basic statistics for

social research. San Francisco : Jossey-Bass. 38809 519.5 H244b 2013

Teaches core general statistical concepts and methods that all social

science majors must master to understand social research. Its use of

mathematics and theory are deliberately limited, as the authors focus on the

use of concepts and tools of statistics in the analysis of social science

data, rather than on the mathematical and computational aspects. Each chapter

contains instructive features to aid students in understanding and mastering

the various statistical approaches presented in the book.

Larson, R., & Falvo, D. C. (2012). College algebra : real mathematics, real

people (6th ed.). Australia : Brooks/Cole Cengage Learning.

38797 512.9 L318c 2012

Highlights a real modeling data problem, showing a graph of the data, a

section reference, and a short description of the data and engages the

student in active discovery of mathematical concepts, strengthens critical

thinking skills, and helps build intuition.

Wheater, C. C. (2012). Easy precalculus step-by-step : master high-frequency

concepts and skills for precalc proficiency-fast! New York : McGraw-

Hill. 38923 515.5 W556e 2012

Introduces steps to the fundamentals of precalculus, allowing to grasp

the subject almost immediately. A series of interconnected steps takes the

readers from simple to more challenging concepts with a variety of

increasingly difficult exercises to practice what has been learned.

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NURSING

Ackley, B. J., & Ladwig, G. B. (2014). Nursing diagnosis handbook : an

evidence-based guide to planning care (10th ed.).

Missouri : Mosby/Elsevier. 38837 616.075 A182n 2014

Helps nurses correlate nursing diagnoses with known information about

clients on the basis of assessment findings; established medical, surgical,

or psychiatric diagnoses; and the current treatment plan.

Allender, J. A., Warner, K. D., & Rector, C. L. (2014). Community and public

health nursing : promoting the public's health (8th ed.).

Philadelphia : Wolters Kluwer/Lippincott Williams & Wilkins Health.

38834 610.7343 C734 2014

Provide students with a basic grounding in public health nursing

principles while emphasizing aggregate-level nursing. While weaving in

meaningful examples from practice throughout the text, the authors coach

students on how to navigate between conceptualizing about a population-focus

while also continuing to advocate and care for individuals, families, and

aggregates. This student-friendly, highly illustrated text engages students,

and by doing so, eases students into readily applying public health

principles along with evidence-based practice, nursing science, and skills

that promote health, prevent disease, as well as protect at-risk populations.

Bach, S., & Ellis, P (2011). Leadership, management and team working in

nursing. Exeter : Learning Matters. 38859 362.173068 B118l 2011

Assists students in meeting the NMC requirements, and helps them apply

recent leadership and management theory to the nurse's role. It explores

students' current perceptions and concerns, giving practical guidance for

immediate challenges the new nurse will face - team working, delegation,

conflict management and negotiation.

Barbara, C., & Jacob, S. R. (2014). Contemporary nursing : issues, trends, &

management (6th ed.). St. Louis, Mo. : Elsevier Mosby.

38838 610.73 C522c 2014

Prepares student-nurse for the rapidly evolving world of health care

with a comprehensive yet focused survey of nursing topics affecting practice,

as well as the issues facing today's nurse managers and tomorrow's nurse

leaders. Newly revised and updated, Barbara Cherry and Susan Jacob provide

the most practical and balanced preparation for the issues, trends, and

management topics you will encounter in practice.

DeWit, S. C., & Kumagai, C. K. (2013). Medical-surgical nursing : concepts

& practice (2nd ed.). St. Louis, Missouri : Elsevier Saunders.

38835 617.0231 M489 2013

Provides students skill to work in a variety of settings, including

hospitals, long-term care facilties, rehabilitation institutes, ambulatory

clinics, physician's offices and home care agencies.

Eliopoulos, C. (2014). Gerontological nursing (8th ed.).

Philadelphia : Wolters Kluwer/Lippincott Williams & Wilkins.

38840 618.97 E42g 2014

Provides a wide range of topics with comprehensive information to serve

as a strong foundation for gerontological nursing practice.

Gulanick, M., & Myers, J. L. (2014). Nursing care plans : diagnoses,

interventions, and outcomes (8th ed.). Philadelphia : Elsevier Mosby.

38839 610.73 G971n 2014

Continues to provide nurses with comprehensive care planning book with

217 care plans covering the most common nursing diagnoses and clinical

problems in medical-surgical nursing patients.

Jones, J. S., Fitzpatrick, J. J., & Rogers, V. L. (2012). Psychiatric mental

health nursing : an interpersonal approach to professional practice.

New York : Springer Pub. 38836 616.890231 J77p 2012

Provides students interpersonal theories that would help them in

understanding the nature of the nurse-client relationship in the care of

persons with psychiatric illnesses.

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Kuhse, H., & Singer, P. (Eds.). (2012). A companion to bioethics (2nd ed.).

West Sussex : Blackwell Publishing

39026 174.2 C373 2012

Presents the central issues and concepts in bioethics in an

authoritative yet highly accessible manner.

McKee, T., & McKee, J. R. (2013). Biochemistry : the molecular basis of

life (5th ed.). New York : Oxford University Press.

38667 572 M154b 2013

Provides coherent understanding of the basic principles of

biochemistry.

Nicol, J. (2011). Nursing adults with long term conditions. Exeter : Learning

Matters Ltd. 38660 610.73 N634n 2011

Provides student nurse and nurses techniques and strategies in

administering proper care for adults with long term conditions.

Peate, I. (Ed.). (2010). Nursing care and the activities of living (2nd ed.).

Ames, Iowa : Blackwell Publishing. 39024 610.73 N974 2010

Aims to reflect the central tenet that underpins the Code of

Professional conduct (Nursing and Midwifery Council, 2008) - that is, to

provide safe and effective care in order to protect the public.

Polit, D. F., & Beck, C. T. (2014). Essentials of nursing research :

appraising evidence for nursing practice (8th ed.).

Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins

38833 610.73072 P769e 2014

Designed to teach students how to read and critic research reports and

to appreciate the application of research findings to nursing practice.

Hammond, B. B., & Zimmermann, P. G. (Eds.). (2013). Sheehy's manual of

emergency care / Emergency Nurses Association (7th ed.).

St. Louis, Mo. : Elsevier/Mosby. 38832 616.025 S539 2013

Offers complete, up-to-date coverage of the essentials emergency nurses

need to know. Each condition commonly seen in the emergency setting is

thoroughly addressed, from signs and symptoms, to diagnosis, treatment,

developmental considerations, patient education, and more. Updated material

and easy-to-reference contents make this resource a must-have for current

practice.

Sherwood, G., & Barnsteiner, J. H. (Eds.). (2012). Quality and safety in

nursing : a competency approach to improving outcomes.

Ames, Iowa : Wiley-Blackwell. 39025 610.730973 Q1 2012

Addresses the practice-to-education gap characterized by the need to

match learning with the realities of the work that nursing professional face,

through opening the knowledge and skills needed to understand and improve

these new practice settings of nursing.

Stannard, D., & Krenzischek, D. A. (2012). Perianesthesia nursing care : a

bedside guide for safe recovery. Sudbury, MA : Jones & Bartlett

Learning, LLC. 38659 617.919 P441 2012

Discusses the breadth and depth of nursing knowledge and skill

necessary to provide excellent care to the wide variety of patients with

multiple comorbidities who present for a staggering range of procedures and

surgeries on a daily basis.

Van Holde, K. E., Appling, D. R., & Anthony-Cahill, S. J. (Eds.). (2013).

Biochemistry (4th ed.). Canada : Pearson. 38666 572.3 B615 2013

Contains three significant changes adding to the vast amount of

information appearing since the publication of the third edition in 2000.

First is more emphasis upon biochemical reaction mechanisms in the enzymes

and metabolism chapters. Second is a significant reorganization in the

chapters dealing with intermediary metabolism. Third, is the reorganization

of genetic biochemistry in the last major section of the book.

Winterfeldt, E. A., Bogle, M. L., & Ebro, L. L. (2011). Dietetics : practice

and future trends (3rd ed.). Sudbury, MA : Jones & Bartlett Publishers.

38796 613.2023 W788d 2011

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Presents an overview of the many career directions and opportunities

open to dieticians. This is a time when the profession encourages students of

today and tomorrow to take advantage of many unfolding career choices to

explore and find professional pathways to a fulfilling and satisfying

dietetics career.

PROFESSIONAL ENGINEERING

Ingle, V. K., & Proakis, J. G. (2012). Essentials of digital signal

processing using MATLAB (3rd ed.). Australia : Cengage Learning.

38899 621.3822 I44e 2012

Uses MATLAB [registered] as a computing tool to explore traditional DSP

topics and solve problems to gain insight. In this title, practical examples

are discussed and useful problems are explored.

Tongue, B. H. (2011). Dynamics : engineering mechanics (2nd ed.).

Hoboken, New Jersey : John Wiley & Sons, Inc. 38904 620.104 T722d 2011

Provides engineers with a conceptual understanding of how dynamics is

applied in the field. It builds their problem-solving skills. Provides

problems with a wider variety of difficulty levels and applications have been

added.

PSYCHOLOGY

Szuchman, L. T. (2014). Writing with style : APA style made easy (6th ed.).

Australia : Wadsworth Cengage Learning. 38956 808.066301 S998w 2014

Provides the basic of style presented by the sixth edition of the APA's

Publication Manual and helps students avoid common errors and use the APA

style with confidence.

SCIENCES

Giambattista, A., Richardson, B. M., & Richardson, R. C. (2010).

Physics (2nd ed.). Boston : McGraw-Hill Higher Education.

38929 530 G432p 2010

Presents the basic concepts of physics that students need to know for

later courses and future careers, emphasizes that physics is a tool for

understanding the real world and teaches transferable problem-solving skills

that students can use throughout their lives.

Hein, M., & Arena, S. (2011). Introduction to chemistry (13th ed.). New

Jersey : John Wiley & Sons, Inc. 38764 540 H468i 2011

Uses logical and concise explanations, students from a variety of

disciplines will be able to grasp the problem-solving process initiated in

preparatory and introductory chemistry courses.

Holzner, S. (2011). Physics I for dummies (2nd ed.). Hoboken,

New Jersey : Wiley Publishing, Inc. 38762 530 H762p 2011

Teaches the basic principles and formulas in a clear and concise

manner, proving that you don't have to Einstein to understand physics and

gets you out of the black hole and sheds light on this often-intimidating

subject.

McConnell, D., Steer, D., Knight, C., & Owens, K. (2010). The good

earth : introduction to earth science (2nd ed.). New York : McGraw-

Hill. 38926 550 G646 2010

Shows integration of the materials and pedagogy provided in this book

not only to improved students' understanding of earth science as measured by

standardized national tests, but it can also improve students' logical

thinking skills by twice as much as a typical traditional lecture class.

Ishaq, F., & Khan, A. (2013). Approaches to environmental science.

New Delhi : Discovery Publishing House Pvt. Ltd. 38768 363.7 I79a 2013

Covers all the aspects of environment and the subject matter is

apparent to everybody as it feeds on advances in our knowledge of ecosystems

and ecology, biodiversity, renewable energy resources. Environmental

pollution and chemistry, environmental biotechnology and microbiology and so

on, but it feeds mainly to our understanding of vast areas of environmental

science too.

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Singh, A. K. (2012). Applied environmental science. New Delhi : Anmol

Publications Pvt. Ltd. 38769 363.7 S617a 2012

Provides readers with an introduction to applied environmental science

and related fields like environmental statistics, environmental

communication, environmental informatics and ecological sanitation. Themes

like environmental economics, urban planning, environmental management,

environmental toxicology and environmental planning are discussed in detail.

The subject areas of environmental soil science, environmental geology,

environmental geography, environmental biotechnology and impact of irrigation

are covered.

SPECIAL EDUCATION

Dettmer, P., Knackendoffel, A., & Thurston, L. P. (2013). Collaboration,

consultation, and teamwork for students with special needs (7th ed.).

Boston : Pearson. 38843 371.90973 D479c 2013

Promotes school collaboration, consultation, and teamwork as a means of

transforming school learning environment into settings where education is

special for every student and where all educators are successful in their

complex, demanding roles.

Reid, G. (2013). Dyslexia and inclusion : classroom approaches for

assessment, teaching and learning (2nd ed.). London : Routledge.

38842 TER 371.9144 R355d 2013

Aims to equip all teachers with the necessary knowledge of dyslexia in

order to for it to be effectively understood and dealt with in the classroom.

TOURISM

Carr, D. (2011). Urban tourism. New Delhi : Discovery Publishing House Pvt.

Ltd. 38738 307.4791 C311u 2011

Explores all the major cities and its major attractions that captivate

the imagination of world tourists.

Cooper, C., & Hall, C. M. (2013). Contemporary tourism : an international

approach. Oxford : Goodfellow Publishers Ltd. 38852 338.4791 C776c 2013

Presents a new and refreshing approach to the study of tourism,

considering issues such as economic, financial and environmental crisis,

destination marketing, tourism ethics and pro-poor tourism.

Holloway, J. C., & Humphreys, C. (2012). The business of tourism (9th ed.).

Harlow, England : Pearson. 38788 338.4791 H745b 2012

Provides an ideal textbook to help students not only to understand the

new changes in tourism but to look at them with a critical eye and predict

future trends. This book is ideal foundation text for students of tourism

management or travel and tourism. The historical context is combined with

background theory and research, plus up-to-date international case studies.

Mallen, C., & Adams, L. J. (Eds.). (2013). Event management in sport,

recreation and tourism : theoretical and practical dimensions

(2nd ed.). London : Routledge. 39023 394.2068 E93 2013

Provides a comprehensive theoretical and practical framework for

planning and managing events. Focusing on the role of the event manager and

their diverse responsibilities through each phase of the event planning

process.

Mancini, M. (2013). Access : introduction to travel and tourism (2nd ed.).

Australia : Delmar Cengage Learning. 38910 338.4791 M269a 2013

Provides students with a wealth of practical information designed to

help them refine their research skills, respond to real-world scenarios,

identify key concepts, and remember critical information.

Mathur, A. (2012). Tourism marketing management. New Delhi : Anmol

Publications Pvt. Ltd. 38771 338.4791 M426t 2012

Gives an introductory overview of tourism and hospitality marketing

management. The conceptual and methodological aspects of tourism planning are

dealt in detail. The research tools and techniques associated with tourism

planning and management are discussed in brief.

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Raj, R., Griffin, K., & Morpeth, N.(Eds.). (2013). Cultural tourism.

Oxfordshire : CABI. 39022 910.68 C968 2013

Provides a cultural overview of cultural concepts, activities and

behaviours linked to tourism and events management and provides unique

insights into contemporary cultural tourism research at local, regional,

national and international levels.

Randall, J. (2011). Heritage tourism. New Delhi : Discovery Publishing House

Pvt. Ltd. 38741 338.479154 R188h 2011

Presents the cultural heritage of India and gives emphasis on eco-

tourism.

Sharma, M. (2013). Hospitality activities management. New Delhi : Centrum

Press. 38740 338.4791 S531h 2013

Presents hospitality management in a concise and an intelligible form,

keeping in view the needs of the average student.

Tribe, J. (2011). The economics of recreation, leisure and tourism (4th ed.).

Amsterdam : Elsevier. 38739 338.4791 T822e 2011

Describes the relevance of economics to the tourism and leisure

industries, helping you to pass an economics module as part of a tourism,

recreation or sport management degree.

Walsh, T. (2011). Tourism promotion. New Delhi : Discovery Publishing House

Pvt. Ltd. 38770 338.479154 W227t 2011

Promotes the tourism industry in India and helps to understand various

cultures and to experience national integration among the citizens.

Prepared by:

Clifford R. Torres

Technical Services Staff

Noted by:

Mr. Noel M. Savadera, RL

Technical Services Head

Ms. Lilian C. Rabino, RL, M. Ed.

Chief Librarian