De conversation manager in Retail land
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15-Sep-2014 -
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Transcript of De conversation manager in Retail land
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#CM48@Steven_InSites
“This is the new conventional wisdom. Use it or lose!”
Seth Godinauthor Purple cow
The Conversation Manager in Retail landby Steven Van Belleghem
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Word of mouth
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Word of mouthB.G.
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WorLd of mouthA.G.
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Speed INCREASES
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Real time feedback
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I WILL tweet about you!
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Need for RADICAL change
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It’s time to jump and to become…Manage Conversations
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Not just aboutobserving & joining social media
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Word-of-mouth is THE driver of growth
The belief
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INTEGRATION of WOM in all marketing activities
The goal
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MANAGE word-of-mouth
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How to start?
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1
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Listening2
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Product management is dead!
Long live brand experiences!
3
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Mobile app Albert Heijn
Scan products at homeMake shopping listsSearch for recipes
….
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Activation
4
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1.000$+33%
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5 Com
mun
ity
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“Every brand that takes itself serious, will have a brand community by 2015”Joseph Jaffe
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integrate
6 Integration
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1.146 likes on Facebook
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612 followers on Twitter
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2051 channel views
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3& one surprise
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LEAD the conversation
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Online AND Offline
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Think big,but acting small is ok
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www.shareyourhoney.com
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Thank you!
Good luck!Questions, feedback, remarks:
[email protected] me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com
#CM48@Steven_InSites
“This is the new conventional wisdom. Use it or lose!”
Seth Godinauthor Purple cow