de beer case solution
9
Presented By: Fr. Alphonse Aind Gunnidhee Patel Harsha Chouhan Kumud Shankar Rashmi Tirkey Sikander Kushwaha 03/13/22 1 XIDAS, Jabalpur Presentation on
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case solution
Transcript of de beer case solution
Presented By:Fr. Alphonse AindGunnidhee PatelHarsha ChouhanKumud Shankar Rashmi TirkeySikander Kushwaha
04/18/23 1XIDAS, Jabalpur
Presentation on
About De Beer
Founded in 1888 by Cecil Rhodes. Nicky Oppenheirner is present chairman Head Quarter :- Johannesburg, S.A Product: Diamond Industry: Exploitation, Mining and
trading of Diamond. Revenue: 6.8 Billion (2008)
04/18/23 2XIDAS, Jabalpur
Case in Brief In the year 1996 firm has achieved the 12 %
turnover growth and 13% profit growth after two decades.
Eighty were bed years for diamond industry in both side (demand & supply) due to Oil crises, the Gulf War, political uncertainty in US, Europe as well as in Africa.
At the same time zirconium based diamond emerge as a alternative to diamond. As well as loose talk by IMF and World bank abut the back to gold standard hits hard to De beer
04/18/23 3XIDAS, Jabalpur
04/18/23 XIDAS, Jabalpur 4
Suppliers’ powers of negotiation
Threats from substitute products
Customers’ powers of negotiation
Threats from New competitors
Competition in the sector
De Beer @ Porter Model
Cont..
04/18/23 5XIDAS, Jabalpur
MARKET
GROWTH
Market ShareHigh
LOW
HIGH
Low
MARKET
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HIGH
LOW
MARKET
GROWTH
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Low
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MARKET
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High Low
LOW
MARKET
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Market ShareHigh Low
LOW
MARKET
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HIGH
HighMarket Share
High LowMarket Share
High
MARKET
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LowMarket Share
High
LOW
MARKET
GROWTH
LowMarket Share
High
HIGH
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LowMarket Share
HighMarket Share
High LowMarket Share
High
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LowMarket Share
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LOW
MARKET
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LowHigh
HIGH
LOW
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LowHigh
HIGH
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Solitaire Diamond @ BCG Matrix
04/18/23 6XIDAS, Jabalpur
De Beer @ Ansoff Matrix
04/18/23 7XIDAS, Jabalpur
De Beer @ SCA
04/18/23 8XIDAS, Jabalpur
Resources Own Mining; Experienced Hands;Upgraded Technology
CapabilitiesExpertise in cutting diamond;
Modern R & D facility;
Distinctive Competencies Strong brand positioning; Price leadership; Team bound.Strong linkages B/W supplier and whole seller,
Differentiation Advantage
Ability to deliver diamond at low price;
Control over product mix;
Value Creation
providing low price Range of rings, Ornament etc
Now It’s YOUR TURN!
04/18/23 9XIDAS, Jabalpur
