Ddi 2 lecture dialogue integrative design

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c4i/1. Practice

DialogueListening to tech.Josep Mª Monguet

Ex Machina, 2015


Note.NO listening to technology.


This “telephone” has so many defects as to be considered a serious communication system. The device has no inherent value for us” Western Union’s Internal memo. 1876

NO listening to tech.


“Airplanes are interesting toys but of no military value” Marshal Foch, France War College. 1911.



“In the future computers will weight no more than a ton …” Technological forecasting. Popular Mechanics. 1949



“I think that the world market for computers is may be of five machines”. Thomas Watson, president at IBM. 1943



“TV is not going to be in the market for more than six months. People will be bored of looking at the same box all nights” Darryl F. Zanuck. General Manager at 20th Century Fox. 1946



“There is no reason to think that people wants to have a computer at home”Ken Olson, founder of Digital Equipment. 1977



“We don’t like that sound. Guitar music is finished” Answer of DECCA Recording Co. to The Beatles. 1962




“There is no home-computer market”Apple's CEO John Sculley. 1987


“… Big loss in repairs and clean up $ 7 billion, oil tanker Prestige, sank of the coast of north-east Spain, dumping 63.000 T into the ocean. 2002”




A Tsunami Warning System sends SMS text message to users within 120 seconds from the moment a seismic event is recorded…


New thinking for new solutions

“The problems we have created in the world today will not be solved by the level of thinking that created them.” Albert Einstein


Note.Design thinking.


Thinking is difficult


Think we’re right & certain

Experiencing a sense of cognition.

So, the world makes sense.

Puts us in a good mood

Desire to be right and feeling certain, is a built-in

"biological drive"

Thinking is difficult

We’re less vigilant

Believing we understand far more than we actually do.

More prone to making logical errors


Base From techniques … … to thinking

Communication Graphic & visual. New synthesis of words and images

New dimension of design



Objects Product - humanRelationship.

Integrative argument that unites people and things.




Activities Effective & efficient organisation to deliver services.

Achieving an organic flow of intelligent, meaningful, and satisfying experiences.




Environments Complex systems or environments for living, working, playing, and learning.

Exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments.




Communication Graphic & visual. New synthesis of words and images

Objects Product - humanRelationship.

Integrative argument that unites people and things.

Activities Effective & efficient organisation to deliver services.

Achieving an organic flow of intelligent, meaningful, and satisfying experiences.

Environments Complex systems or environments for living, working, playing, and learning.

Exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments.



Design way

How does designers work?


Observe context

Ideate solutions

Inspiration

Test prototypes

Ideation

Implementation

KnowledgeCreativity

TechnologyBusiness

How does designers work?


Thinking & inspiration


Thinking & protection

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Thinking & living

producer-userend-user

problem

solution

tools


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Thinking & learning with intention

Concrete experience

Observation & Reflection

Conceptualization

Proposing alternatives


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Design Thinking. Definition 1.

Rationality

Empathy Creativity


1. Inspiration

2. Conceptualization

3. Implementation



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synthesis

convergence

analysis

divergence

solutionalternatives

observationneeds

1 ….2 …3 …4 …



Equilibrated thinking

Lateralization of the brain function

http://www.intelliscript.net/test_area/questionnaire/questionnaire.cgi?q=right_brain_left_brain_2

http://www.intelliscript.net/test_area/questionnaire/questionnaire.cgi?q=right_brain_left_brain_2


Scientific thinking


Political thinking


Thinking traps. An experiment. 1/2

Suppose the government is gearing for the outbreak of an unusual disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed, and you must choose which one you think is better. These are the estimates of the outcomes for each program:Program A: 200 people will be saved.Program B: There’s a 1/3 chance that 600 people will be saved, and a 2/3 chance that no people will be saved.Make a note of your choice.


Thinking traps. An experiment. 2/2

Now suppose that, instead of those two programs above, you’ve been presented with the following two programs instead. As in the previous situation, pick the one you think is better.Program C: 400 people will die.Program D: There’s a 1/3 chance that nobody will die, and a 2/3 chance that 600 people will die.Make a note of your choice.


To do’s.Listening the tech.


Applying Design Thinking as a strategy for creative application of technology

To take profit of this practice you have to try to be conscious of the many traps that exist in the way we tend to think, and the need to be holistic in the process of learning, working and embracing design projects.

This practice is about:


Apply a Design Thinking methodology to leverage technology in a product, service, task or organisation.

+ Understand Design Thinking (DT), and the way it works.

+ Be able to discuss the advantages and limitations of DT as a working strategy in our innovation project.

Objectives of the practice:


TakeoffTechnology g ideas g Concepts Executing

Prototypes41 2 3

Prepare Inspire Conceive Implement

Selection of appropriated technologies

Creation of clusters of

ideas

Enhancement of ideas

throughout its definition

Development and test of a

prototype

To do’s


Case: Technology enhanced business simulation game.

Mobile appswould allow real time continuous participation

Incorporation of simulated real time news into the game

News could force decision making and change pace of game

List of news and connection with possible decisions …

To do’sTakeoff

Technology g ideas g Concepts ExecutingPrototypes

41 2 3

Prepare Inspire Conceive Implement


Selection of appropriated technologies

To do 1. Preparation

Main Complementary

Technology

Justification


Creation of clusters of ideas

To do 2. Inspiration

Tech. Function Ideas List of ideas Cluster Rank

***** 1

2

3

4

…


Enhancement of ideas throughout its definition

To do 3. Conceptualisation

Cluster Concept title Concept definition


Development and test of a prototype

To do 4 “Concept”. Implementation

Concept Prototype Test of the prototype

Ddi 2 lecture dialogue integrative design

Education

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