DCAP M2-3 Tools to Validate - Dream Clients on …...Sa!yliscious Brand Explosion #1 Overall Trend &...
Transcript of DCAP M2-3 Tools to Validate - Dream Clients on …...Sa!yliscious Brand Explosion #1 Overall Trend &...
Sassyliscious Brand Explosion
Final Validation
Sassyliscious Brand Explosion
2 Steps
Check for:
#1 - Overall Trend & Demand
#2 - Profitability
Sassyliscious Brand Explosion
#1 Overall Trend & DemandTOOLS:
• Google Trends
• Google Keyword Planner => Monthly Search Volume:
The higher the better.
Main niche > 10,000 ---- Sub Niche > 1000
Sassyliscious Brand Explosion
# ProfitabilityAre people spending money on books, courses and other products in this sub niche?
• Amazon (ABSR, # of reviews, # of products/books)
• Udemy, Teachable
• Clickbank, Commission Junction
• Google your sub niche + "affiliate program"
Sassyliscious Brand Explosion
Commercial IntentGoogle niche keywords with buyer intent:
• "Buy" + sub niche product
• Same with "Coupon", "Discount", "Deal", "Shipping"
• "Review", "Best", "Top" + Niche Product
• Lots of Ads
Sassyliscious Brand Explosion
Sassyliscious Brand Explosion
Sassyliscious Brand Explosion
Commercial Intent
"Suggested bid is the single most accurate gauge of commercial intent."
- Brian Dean, Founder of Backlinko.com -
Sassyliscious Brand Explosion
Commercial IntentCheck Google Keyword Planner for (same KWs):
* Monthly Search Volume
* Adwords Suggested Bid
* Adwords Competition
The higher, the more demand.
Sassyliscious Brand Explosion
Sassyliscious Brand Explosion
Competition
• Lots of competition shows strong customer interest
=> GOOD! (for main niche)
• SEO Test with MOZ Bar:
Google the sub niche.
Sassyliscious Brand Explosion
Competition
Signs for medium to low competition on page #1:
• low PA and DA, low number of Backlinks
• poor visual quality of site
• pages not keyword optimized
Sassyliscious Brand Explosion
CompetitionGoogle page #1 is littered with:
• ezines
• ehows
• Q&A Sites (Yahoo answers, Quora)
• free blog sites (blogger, blogspot, wordpress.COM)
Sassyliscious Brand Explosion
Never a Perfect ScenarioTaking all factors into account, you will get a good overall sense whether this is a profitable niche and whether publishing in this niche makes sense.
#1 - Are people buying courses/books in that niche?
If not, you could become a trend setter, BUT make sure you check with potential buyers whether there is interest and how much they would be willing to pay.
Sassyliscious Brand Explosion
Never a Perfect ScenarioHow?
Ask your existing client base (people love surveys...) and run professional surveys.
Check out forums. See what people keep saying they wish was available.
Then....
Sassyliscious Brand Explosion
Never a Perfect Scenario....start a question thread in various forums and ask:
"If a quality course was available, would you buy it and how much would you be willing to pay?"
THEN
you KNOW whether you can start a trend or whether you would be wasting your time.
Sassyliscious Brand Explosion
Well-Equipped to Crush it!
There is never a perfect scenario, there are always a few pros and cons, but testing these different parameters will help you making that final decision.
Most importantly:
You won't be guessing and hoping for the best...:)
Sassyliscious Brand Explosion
What's it gonna be?