SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

1

Project Acronym: SMART-SPACE

Project title: ASP478

D.C.4.2 Set up of social profiles

WP n°: C: “Communication”

Task n°: A.C.4 Digital Activities

Author(s): Eleonora Pantò

Contributors: Ales Pevc, Simona Knezevic, Marzia Morgandini

Type: R - Report

Dissemination level: <PU = public>

Revision: DRAFT 01

Due Date: 30.06.2017

Date of submission: Here the effective date of finalisation (with the quality approval)

Executive Summary

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

2

Within the SMART SPACE project, the activity A.C.4 is aimed to promote digital

dissemination, contacting stakeholders and beneficiaries and pursuing interaction through

newsletters and social media campaign.

The Deliverable D.C.4.2 “Set up of social profiles” describes the social media

channels/profiles opened for the Smart Space project.

List of contents

Executive Summary ........................................................................................................................................... 1

List of contents .................................................................................................................................................... 2

1. Introduction ............................................................................................................................................. 3

2. Set-up of Social Profiles .......................................................................................................................... 4

2.1. Set up of profiles ................................................................................................................................ 4

Facebook Page ............................................................................................................................................... 4

Linkedin Profile ............................................................................................................................................ 6

Twitter Profile ............................................................................................................................................... 8

Other social media channels under consideration ....................................................................................10

2.2. Policies to manage profiles ...............................................................................................................10

2.3. Contribute contents ..........................................................................................................................11

2.4. Planning issues & posts, monitoring outcomes ..............................................................................12

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

3

1. Introduction

The Smart Space team plan to use Social Media extensively during the project as described

in the Communication strategy (D.C.1.1) and that the project itself has a recognizable social

media presence.

A Social Media Team is defined in order to share the strategy and the management of the

profiles.

As in Smart Space, the partners in charge of Social Media are P4 and P9, the Social Media

Team (SMT) initially will be composed by Eleonora Pantò from P9 and Simona Vernon & Ales

Pevc from P4.

The people in the SMT access the profiles as managers. If any other PP is interested or

available to be part of the Social Media Team they could ask to get the access to the official

profiles of the project.

All the partners are requested to share, promote, like the profiles and the contents of the

official Smart Space profiles. In the following some indications for the PPs and the Social

Media Policy of the project.

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

4

2. Set-up of Social Profiles

2.1. Set up of profiles

Three different social media profiles were opened in the last part of the year. In the

following the description.

Facebook Page

At the time of preparation of this plan, a Facebook page is being set up for Smart Space.

A page was chosen instead of a profile or a group at this stage as the main purpose is to

promote and publicise what Smart Space is providing.

As a page it is visible to everyone on the internet by default and every person on Facebook

can connect with the Smart Space page by becoming a fan and then receive our updates in

the news feed and interact with us.

Analytics are an other difference between pages and groups. Facebook pages give

administrators insights into their audience demographics, post reach, audience engagement,

and other analytics. Groups don’t have any of these analytics features, only basic

information like the members list and a recent activity summary are available.

Facebook pages differ from profile in that they can be run by multiple people, they can be

followed or liked by anyone on Facebook, and their posts can be promoted.

The possibility of buying advertising on Facebook will be discussed amongst the partnership

to help promote the crucial phases (i.e. launch of the platform or pilots?) or other critical

moments in the project.

The address of the Facebook page was discussed and agreed within the SMT. Unfortunately,

there are already some other pages named simply “Smart Space” so the name chosen is

SMART SPACE INTERREG PROJECT:

https://www.facebook.com/smartspaceproject/

The objective of the Facebook page is to reach a larger European audience for disseminating

the Smart Space main results, promote the platform and the pilots.

All PPs are invited in supporting the dissemination, through their institutional FB profile – if

any – or personal if they like/agree, as the communication in this channel is mostly informal

and friendly.

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

5

Figure 1 - The Smart Space Facebook page

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

6

Linkedin Profile

At the time of preparation of this plan, a Linkedin profile is being set up for Smart Space.

As in the case of Facebook, we found ourselves faced with the need to choose between a

company page and a group.

Company page is a mean for others to get to know our project better: an area to share

contents and initiatives, news, reports, photos, events and much more (such as press

releases), while a group is the place to build a community.

Considering that a page was chosen instead of a group at this stage as the main purpose is

to promote and publicise what Smart Space is providing.

The address of this page is the following:

https://www.linkedin.com/company/smart-space-eu-project/

The objective of the Linkedin page is to reach a larger European audience for disseminating

the Smart Space main results, promote the platform and the pilots.

All PPs are invited in supporting the dissemination, through their institutional LinkedIn

profile – if any – or personal if they like/agree.

The communication of this channel is professional and oriented to SMEs, Intermediaries and

Policy Makers.

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

7

Figure 2 The Linkedin Profile

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

8

Twitter Profile

At the time of preparation of this plan, a Twitter profile is being set up for Smart Space.

The main purpose is to promote and publicise what Smart Space is providing.

The address of this profile is:

https://twitter.com/Eu_Smartspace

The objective of the Twitter account is to reach a larger European audience for

disseminating the Smart Space main results, promote the platform and the pilots.

All PPs are invited in supporting the dissemination, through their institutional Twitter n

profile – if any – or personal if they like/agree.

The communication of this channel is professional and oriented mostly to journalists and

professionals in the sector.

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

9

Figure 3 The Twitter account

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

10

Other social media channels under consideration

The following additional social media channels are also under discussion and listed here in

terms of how they might be of use to the Smart Space dissemination campaign. An

indication as to the expected level of time and effort each will take to launch is also given.

YouTube – considered useful for clips from Smart Space and as a way to generate

interest by including interviews with the successful case. Expected a moderate level

of resource investment to set up;

SlideShare – useful for gathering slides presented by partners in Smart Space related

events. Expected a low level of resource investment to set up;

nstagram – useful for collecting all pictures associated with the project including

partner meetings, presentations, and other images for use in the project. Expected

low level of resource investment to set up.

2.2. Policies to manage profiles

In order to guarantee the best results in terms of dissemination and community building, the

following policy is shared among all the project partners.

It is intended that the number of followers for the SmartSpace accounts on different

profiles should grow in order to have a large audience for focused tweets related to

the project’s activity;

The project team will use the #SmartSpace hashtag to facilitate the aggregation of

project-related mentions (crossing the different platform);

Analytics provided by the different platforms will be collected and used in project

reports;

At the conclusion of the Smart Space project, the project management team should

agree on what to do with the accounts (e.g. close down, agree on new owner, etc.);

At a later stage if we need to have a separate hashtag for, i.e., the Digital Innovation

Alpin HUB (#DIHALP)

There are several reasons why the team chose to set up separate Smart Space accounts

rather than just using individual or organization project members’ channels. They are

summarised as follows:

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

11

It will be difficult to address concerns if individuals or organizations on the Smart

Space project make use of SM to post comments which other project team members

find inappropriate, offensive or embarrassing;

It will be difficult, if not impossible, to make use of analytics for reporting purposes if

the analytics is based on the diversity of interests from individual accounts;

Individuals and Organizations on the project team with existing strong SM

communities should be involved in helping Smart Space to grow;

Social Media platforms will be used to communicate and publicise as an engagement

and dissemination channel.

The social media team will own collectively the @SmartSpace channels and access is shared.

This can be extended in the future to members who are interested in tweeting on the

SmartSpace Social Media.

The official accounts will be used for the following:

Smart Space events or events about Smart Manufacturing;

other significant activities or related content.

The main topics for Social Media are :

all activities of the SmartSpace project;

activities of the partners related to Smart manufacturing ;

the Alpine Smart Manufacturing Context;

the international Smart Manufacturing.

Posts should be limited to these topics. Official posts will be in a neutral tone of voice, which

can be posted by any team member who is managing the Social Media accounts.

The Social Media IDs should be included in the title/further details slide for talks about

Smart Space given by team members (for general questions).

2.3. Contribute contents

All the partners are requested to send one news monthly to P04 who will define the correct

strategy to publicise the content on the social media.

The partners are invited to communicate with some advance the participation in events

related to the topics of the projects, papers and articles, video and other contents that could

be useful to increase awareness and involve potential interested users on the topic of the

SMART-SPACE –Deliverable D.C.4.2 “Set up of social profiles”

12

smart manufacturing, and, more specifically, on the smart manufacturing in the Alpine

Space.

2.4. Planning issues & posts, monitoring outcomes

Based on the contributions from partners and other news, events, for 2018 we aim to be

able to publish 3 or 4 posts per month on Facebook/Twitter, and 1 or 2 posts per month on

Linkedin; we plan to increase this periodicity in 2019.