DC MMT-Don't Delay Your Reporting Roadtrip

www.definitive-results.com

Don’t Delay Your Reporting Roadtrip

www.definitive-results.com @DefintvResults

Who We Are Break the Seal on Reporting Digestion Benchmarking Question and Answer

Agenda

Who We Are


Who We Are


@DefintvResults

Who Is This Lady Presenting?


@DefintvResults

14 years Marketing Ops & Marketing experience (6 years of Eloqua) Founder and CEO based in Leesburg, VA Bootcamp, weekend getaways with my husband and 2 daughters

2000-2003Marketing Database

2004-2006Marketing Analysis

2006-2012Marketing Operations“Eloqueen”

2012 to Present


You got an exciting new toy!


And then your fun is interrupted….

When your boss wants reports.


You reaction…


How you feel…


Where do I start???


Asset Detail


Asset Groups

Welcome Emails


Campaign Detail

DC MMT Event Campaign


Campaign Types

Event Campaigns


Funnel


The Reporting Pyramid


Be Accurate!

Nearly impossible to accurately QA a report that you built

Tips


Phew! That’s a relief…I’m finished!


But let me ask you a question…

Just because you produce reports, does that mean they are being

used?


How Do I Help My Stakeholders Digest the Data?


Data Digestion


Data Digestion

2 Ways to help your stakeholders utilize your reports:

1. Dashboards

Don’t forget your stakeholder! Depending on who is reading the report will determine what metrics are relevant, how to group and rollup the data. Look at the report through the readers’ eyes and make sure you are setting it up so that THEY can quickly find the answers they’re looking for.


Data Digestion

2. Report Review Sessions


Is Benchmarking Best?

Benchmarking

“Great reports…how do we compare to our competitors?”


Benchmarking

Not all funnels are created equal…


Overall funnel counts do not tell the story…


Benchmarking

Benchmark against yourself


Benchmarking

DR Reporting Guides:Part 1: http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my/Part 2: http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my-Part2/

Sirius Decisions Benchmark Data:https://www.siriusdecisions.com/Topics/B-to-B-Benchmark-Data.aspx www.definitive-results.com @DefintvResults

Resources

http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my/



http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my-Part2/




https://www.siriusdecisions.com/Topics/B-to-B-Benchmark-Data.aspx




Questions?


Carly SchragerCEO and FounderDefinitive Results, LLC855-MKTG-DOC

DC MMT-Don't Delay Your Reporting Roadtrip

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Transcript of DC MMT-Don't Delay Your Reporting Roadtrip