Dc finland presentation 2010 final

Finland – Competitive Edge for Your Datacenter


11.10.2010 DC/Jari P. Ängeslevä2

The Challenge

The Solution – Finland

Examples of Innovation at Work

The Challenge

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Increasing competition is driving cost-efficiency and increasing energy and cooling expenses are leading a paradigm shift – to business practices that drive the efficient use of energy.

Environmental responsibility is making the “green data center” a focal point of interest. Leading organizations have recognized that environmental care and business success can work in tandem and greener data centers can facilitate growth and create a positive impact on the bottom line.

The infrastructure in the majority of current data centers is not suitable for operating high density systems. Building completely new data centers might be a cheaper solution than reorganizing conventionally built ones.

The global competition will force data centers to focus on their core business, opening opportunities for a new range of service companies who have the skills and economies of scale to provide an increased service level and more cost-effective offerings, e.g. for energy and cooling.

Consolidation and higher density. Increasing speed and density of computer hardware are resulting in greater generation of heat — imposing ever greater cooling requirements. Increasing demand for energy efficiency is driving consolidation. According to IDC, energy and cooling expenses will grow eight times faster than the amount of money spent on purchasing new servers through 2010.

Energy efficiency. There will be increasing interest in data center energy efficiency and publicly reported PUE values (Power Use Effectiveness). Target values for new data centers will be around PUE 1.2 which will give data center designers and operators clear targets for coming years.

IT hardware is becoming a major contributor of carbon emissions, which will also increase pressures on transparency and publicly reported PUE data. Yesterday’s data center design methodology, the conventional server technologies and today's requirements will together form tomorrow’s great IT challenges.

Business Technology

DC/Jari P. Ängeslevä

Managing Total Costs

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In the past 10 years, the spending on Power & Cooling has risen from about 10% of server cost to about 75% today, and the trend continues.

Optimizing location and utilizing true free cooling potential and existing infrastructure e.g. industrial campus (Paper Mills) you can lower costs remarkably.

Power and Cooling

Increasing complexity has made IT management and administration one of the major drivers of IT costs, and the trend continues.

Consolidation and virtualization makes it more effective.

Locating the operation to a place with skilled, not expensive IT personnel and generally lower costs, you can create competitive edge.

Management / Administration

Source: IDC, 2009, Beyond Organizational Boundaries: Answering the Enterprise Computing Challenge


Energy is the fastest-rising cost element in a data center. Management should pay attention to the process of measuring, monitoring and modeling energy use in data centers.

By 2011 the energy cost over the life of a server will exceed the purchase price of the server itself.

By 2014 infrastructure and energy costs will account for 75% and IT for 25% of total cost of a data center.

The most pressing reasons impacting your company's adoption of Green IT?

Energy Efficiency and Sustainability

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50 %

15 %

10 %

5 %

20 %Energy 50%

Personnel 15%

Investment projects 10%

Availability - Maintenance 5%

Capital Assets eg. Servers 20%

Operational cost structure of a data center

Source: IDC, 2009, Beyond Organizational Boundaries: Answering the Enterprise Computing Challenge

Energy Efficiency Sustainability



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The Challenge





11.10.2010 DC/Jari P. Ängeslevä7

Economic competitive edge

Future energy is green – Finnish domestic renewable energy production is growing strongly with significant investments in local green energy.

To secure increasing energy use and keep industry energy prices on one of the most competitive levels in Europe even in the long run, there are three new nuclear power plants in progress – one in the building phase and two acknowledged plants in the design phase.

On top of this comes Finland’s free cooling potential – up to 365 days / year – decreasing total energy consumption and investments remarkably.

Inexpensive green energy and free

cooling

Over 50% of datacenter total cost of ownership (TCO by 10 years) is energy cost. By combining one of Europe's lowest energy prices, available free cooling and existing infrastructure to utilize excess heat from data centers, remarkable and sustainable competitive edge can be created.

All this is available: in a green field environment with maximum privacy, or in a brown field environment (e.g. Forest industry campus like Google)

Leading edge know-how in energy

efficiency

Finland has a long proven track record of taking excellent care of energy and capital intensive industries since the early industrialization.

Being dependent on imported energy (crude oil and coal) has forced Finland to create ultimate know-how and skills in energy efficiency. Continuity is guaranteed by major universities researching and teaching energy efficiency.

This challenge has created an innovative environment for global leading edge enterprises. E.g. ABB, one of the leading global electricity and automation technology companies, has got manufacturing sites and an extensive service network in Finland. Other examples are Helsingin Energia and Fortum, recognized for world class innovative eco-efficiency and cooling solutions.

The Basic Enablers Are There

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Stable and one of Europe’s lowest energy pricing with continuity in domestic energy production.

A lot of cooling water available (sea, lakes and rivers) and optimal climate. Free cooling potential up to 365 days.

Existing infrastructure to utilize excess heat and world class enterprises to deliver innovative solutions for it.

Energy and Free Cooling

A lot of inexpensive land for privacy. Several optimal paper industry sites

with integrated energy production and cooling facilities on site.

Strategic position serving Europe and Russia.

Demanding domestic customers.

Space and Customers

State of the art optical fiber network provided by Tier 1 carriers and several domestic telecom operators.

Secure and fast access to the market in redundant networks.

Competitive pricing. Extreme stable electricity distribution

grid; last five years only one yearly break (max 1 to 2 minutes downtime).

Fiber and Electricity Network

Major universities and colleges offer world class knowledge in energy efficiency.

Extraordinary technical skills, as well as foreign language skills, especially English.

World class project management skills and resources available for investors.

Access to Human Resources

Safe geological location and solid ground, no major natural hazards.

Secure and predictable political culture and transparent legislation.

Long track record as home base for energy intensive industries.

The government is not authorized to wiretap Internet traffic that crosses Finland's borders.

Safety and Privacy

National and European investment incentive programs available.

Comprehends initial investments and e.g. training of personnel.

Inexpensive energy. Skilled IT personnel not expensive. Moderate cost of living in the whole

country.

Economic Incentives


Extreme Stable Electricity Distribution Grid

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Num

ber

Min

utes

Number Minutes

*Source: Energiateollisuus, 2010

Year

Fingrid Transmission Reliability Yearly Failures on Fingrid


Eurostat Electricity Prices 22/2010

Data extracted on: 23.04.201010 DC/Jari P. Ängeslevä

Data Center total use of energy 5 MW Energy use in one year 43,800 MWh Energy use in 10 years 438,000 MWh Industry electricity prices*

Finland 68,30€ / MWh Netherlands 111,00€ / MWh UK 101,20€ / MWh Denmark 92,70€ / MWh Germany 113,40€ / MWh

Additional savings utilizing free cooling about -2% of total energy cost per month, yearly potential up to 20% (not calculated in the table above)

Locating a data center in Finland enables 20 M€in savings in electricity cost alone compared to Central Europe

Cost Savings Over 10 Years

11.10.201011 *Source: Eurostat, 2010, data extracted on: 23.04.2010

29,9 m€

40,6 m€

44,3 m€

48,6 m€ 49,7 m€

0,0 m€

10,0 m€

20,0 m€

30,0 m€

40,0 m€

50,0 m€

60,0 m€

Finland Denmark UK Netherlands Germany

Example of Data Center Energy Cost Over 10 Years (€)


“Great Place To Be – The Best Actually”

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Honorable mention: best small country, best high-income, best education

Despite the long winter, Finland is a pretty great place to be—the best, actually.

It ranked the highest overall and also comes in as the best small country, the best high-income country, and the best country for education.

*Source: Newsweek

Finland


Value for different Customers

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Co-location Value Adding Scientific

Finnish Value Proposition Finnish Value Proposition Finnish Value Proposition

Service providers who offer space and services in their data center to locate customers servers, storage, network and other IT equipment.

The service provider purchases and maintains the basic infrastructure.

Dedicated co-location services companies and developers

Service providers utilizing technical and IT infrastructure to build own value adding services e.g.for application management and cloud / utility computing

More complex and personnel intensive Global and specialized companies

offering e.g. Infra, Platform or Software as a Service (IaaS, PaaS, SaaS)

Non-profit organizations providing supercomputing resources and researchers for academia, research institutes and companies.

Supercomputing and human researchers infrastructure.

Scientific research institutions requiring supercomputing, fast network and large amount of storage capacity.

Secure and predictable political culture and transparent legislation.

A lot of inexpensive land for privacy and optimal paper industry sites with integrated energy production and cooling facilities on site.

Inexpensive energy, skilled IT personnel and moderate cost of living in the whole country..

Secure and fast access to the market in redundant networks and competitive pricing

Extraordinary technical skills, as well as foreign language skills, especially English.

Skilled, English speaking IT personnel available in various locations.

Safe geological location and solid ground, no major natural hazards.

State of the art optical fiber network provided by Tier 1 carriers and Funet.

Extraordinary scientific research skills. A lot of green renewable energy and

optimal paper industry sites with integrated energy production and cooling facilities on site.


Finnish Value Proposition

“Since early industrialization Finland has always taken good care of energy intensive investments and business in Finland.

We have world class expertise in energy efficiency and energy re-use. We will help you to build sustainable competitive advantage for your data center in Finland.

We offer you space to build in privacy – or industry sites like paper mills with integrated on-site green energy and cooling solutions.

We take good care of your data center and your business in Finland”.

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The Challenge




Re-use of Paper Mill – Google example

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Large volumes of cheap electricity. Green energy. Focus on renewable power sources. Proximity to rivers and lakes. They use a large amount of

water for cooling purposes. Large areas of land. Allows for more privacy and security. The distance to other Google data centers (for fast

connections between data centers). Tax incentives.

Solid existing energy infrastructure and massive green renewable energy production on site (or in the neighborhood).

Location on waterfront (river, lake or sea) for cooling purposes, free cooling potential up to 365 days a year.

Security and space for privacy and future expansion. Existing 24/7 service infrastructure.

*Source: Royal Pingdom blog

Google’s criteria when selecting locations for data centers* What does a paper mill offer


Eco-Efficiency for Data Centers – Helsingin energia

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The solution is based on utilizing sustainable district cooling and allows the thermal energy produced by the computers to be recovered.

The recovered thermal energy will be transferred to the district heating network covering the whole Helsinki city area.

The carbon footprint is only a fraction of that of alternative solutions.

Helsingin Energia received recognition for its most energy-efficient solution. The Green Enterprise IT (GEIT) Award was granted for the innovative technology at the Uptime Institute 2010 annual Symposium.

Beyond the Data Center


Full service including on-site or distributed production of cooling, continuous power, procurement of electricity and electricity distribution services.

Tailored services may include elements such as: traditional or free cooling, sea or lake water, excess heat recovery through heat pumps, absorption cooling, dynamic or static UPS, reserve capacity generators on site and CO2-free electricity from the grid.

Key benefits for customers: Cost efficient energy supply with no capital required from

the data center owner. Professional management of non-core operations,

including utility infrastructure operations, energy and fuel management, and process optimization.

Energy and Cooling as a Service – Fortum

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Full Service and Key Benefits References: Elisa and Tieto

Elisa Corporation is a leading Nordic communications service provider with operations in the Nordic countries, the Baltic's and Russia.

Tieto is an IT service company providing IT, R&D and consulting services with approximately 17 000 experts.

Fortum delivered Elisa and Tieto a full energy service offering including cooling, electricity distribution and uninterruptable power.

All excess heat is recovered to the municipal heating network.


Uninterrupted Efficiency – Powered by ABB

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Maximized Critical Power Supply under all circumstances. A complete world class energy efficient data center

solution from one address. Increased administrative effectiveness with minimized

TCO and shortened project lead-time. Experienced data center design engineering companies

and critical infrastructure manufacturers and suppliers available.

Advanced service network in Finland for the data center’s critical infrastructure with secured availability.

Experienced suppliers for demanding capacity enlargements and modification projects.

Uninterrupted Efficiency as a Service


Next to the sea and Finland’s largest planned wind power area (200-800MW).

Free cooling up to 365 days a year from the sea. Integrated with existing power plant expanding production

with green energy. One of the world safest town to live.

How Would You Like Your Green Field ?

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Where the Wind is Blowing Privacy

Inexpensive land for privacy and space for growth. A community that is 110% committed to you and your

success. People and organizations who know your needs and make

things happen. Well educated workforce available at reasonable cost.


What Can We Do for You?

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Specialist at your service:

“If your data center is located or you are planning one in an area with high energy and labor costs, you should consider moving the operation to a place with right skills and lower costs – Finland”

Tell us what you need – we tell you how to make it happen!

Jari P. Ängeslevä – Senior Business Development DirectorTel. +358 10 773 [email protected]


Dc finland presentation 2010 final

Technology

Transcript of Dc finland presentation 2010 final