Dazzle Cleveland - Playhouse Square
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v #CLEAMA Ask Questions With @playhousesquare #CLEAMA
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Transcript of Dazzle Cleveland - Playhouse Square
- 1. Ask Questions With@playhousesquare#CLEAMA#vCLEAMA
- 2. #vCLEAMADAZZLECLECindi SzymanskiManager, Brand Communications@playhousesquare
- 3. #vCLEAMA
- 4. #vCLEAMA
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- 6. #vCLEAMA
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- 8. The PlayhouseSquare BrandEntertainmentExcitementDestination#vCLEAMA
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- 30. And now a word from oursponsorship department#vCLEAMA
- 31. Spreading the WordThe ProjectThe Event#vCLEAMA
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- 38. Results#vCLEAMA 25,000 in attendance May 2 644 media hits ESPN.com Gizmodo New York Times NPR Slate.com USA Today 235,899,524 impressions
- 39. Top 10 Tips1. Trust your instincts2. Stay on brand3. Include social media in your plans from the start, not as#vCLEAMAan afterthought4. Document the process photos, video, timelines, funfacts5. Hire carefully and then trust your agency partners
- 40. Top 10 Tips6. Use the opportunity to reach new audiences7. Be responsive on social media, but realize that notresponding sometimes is best8. Have a crisis plan9. Take the time to practice10.Its not over when its over share, merchandise, recap#vCLEAMAand report
- 41. #vCLEAMA
- 42. Ask Questions With@playhousesquare#CLEAMA#vCLEAMA
- 43. SOCIAL STRATEGY#vCLEAMAHeather DriggsAccount Manager@thundertech
- 44. Who we areAn integrated marketing agency.#vCLEAMA
- 45. PlayhouseSquare & Dazzle#vCLEAMA Goals Educate Engage Excite
- 46. What We Did Determine the platforms/tactics Develop the process & adjust Leading up to and real time day of#vCLEAMA Monitor Measure
- 47. #vCLEAMA
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- 52. Results May 1-5, 2014#vCLEAMA845,781Reach17,912PTAT(People Talking About This)2,011,877Impressions79,168Reach5,253Likes299Comments2,072Photo ViewsHighest Engaged Post458Shares
- 53. Top 10 Tips1. Be true to the brand2. Do not abandon your channels3. Do it right integrate4. Dont talk only about your brand5. Follow and interact with real, interesting people#vCLEAMA
- 54. Top 10 Tips6. Try new things7. Watch trends, keep up with social#vCLEAMAmedia news8. Prepare a budget and9. Use the tools that make your job easier10.Know the goal Always know the goal
- 55. #vCLEAMA
- 56. #vCLEAMAQUESTIONS?Weve got answers.