2014 PARTNERSHIPOPPORTUNITIES

CONTENTS

Soccer in America

About D.C. United

D.C. United Stadium Overview

Partnership Opportunities

SOCCER IN AMERICA

Source: ESPN Sports Poll, FIFA, Scarborough 2013, Yahoo! NEWS, TV by the Numbers, U.S. Census Bureau, Soccer Almanac The relevance and popularity of the sport of soccer is at an all-time high!

90M soccer fans in the U.S.

24M participants in the United States (2nd largest global participation)

Highest index of Hispanics, Families, and Millennials (when compared to other major professional sports)

175K+ ticket requests for 2014 FIFA World Cup (3rd in the world behind Brazil and Argentina)

120M Americans tuned into the 2010 FIFA World Cup (38% of the population)

More live soccer available in the U.S. than in Europe (2,000+ matches aired in 2013) Todays Soccer Nation

Soccer FansThe soccer fan base is approximately 70M adults and growing! In 2006 there were 48M adult fans of soccer.

The FIFA World Cup in 2014 and FIFA Womens World Cup in 2015 will cause a significant spike.(*) Total Addressable Market = aggregated interest of all properties in Scarborough related to the sport, among those aged 18+Scarborough Research: 2006-13 Total Addressable Market* (US Pop. 18+ )

Growth of SoccerSince 2006, soccer has grown faster than any other sport!(*) Total Addressable Market = aggregated interest of all properties in Scarborough related to the sport, among those aged 18+Scarborough Research: 2006-13 Total Addressable Market* (US Pop. 18+ )

Soccer Participants18M people aged 6+ play soccer

Soccer has the highest participation rate of any sport among those aged 6-12(*) Total Addressable Market = aggregated interest of all properties in Scarborough related to the sport, among those aged 18+Scarborough Research: 2006-13 Total Addressable Market* (US Pop. 18+ )

.based on the way it is trending, global soccer will soon be four or five times bigger than it is today, and MLS's fan base will triple or quadruple Inevitable Rise of SoccerSource: ESPN Luker Sports Poll 2013Ages 12-24: Favorite Sport (% of totals)for those who do not believe, change can happen fast. In 1994, MLB was as popular as the NFL. - Rich Luker, Founder Sports Poll

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NFLPro SoccerNBAMLBNCAA FootballNCAA BasketballNHL

24.00%14.00%13.00%9.00%8.00%5.00%4.00%

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Male44.20%

Female55.80%

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Adults 18 - 34133

Adults 25 - 54118

Adults 35 - 6492

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Fan Sizing: HispanicsAmong Hispanics, there are 18M adult soccer fans. Up from 11M in 2006.(*) Total Addressable Market = aggregated interest of all properties in Scarborough related to the sport, among those aged 18+Scarborough Research: 2006-13 Total Addressable Market* (US Pop. 18+ )

Scarborough Research: 2006-13 Total Addressable Market* (US Pop. 18+ )Soccer fans are Hispanic!Soccer FansHispanic Fan Index

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NFLPro SoccerNBAMLBNCAA FootballNCAA BasketballNHL

24.00%14.00%13.00%9.00%8.00%5.00%4.00%

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Male44.20%

Female55.80%

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MLS197

Soccer178

U.S. Population100

Basketball97

Baseball90

Football83

Hockey72

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*Source: Nielsen ResearchMLS Viewers are DifferentMLS delivers an unduplicated fan!

ABOUT D.C. UNITEDSoccer FansSoccer fans are Social!Source: Scarborough, Multi-Market 2013 Release 2Fan Engagement in Social Networking Index

ABOUT D.C. UNITEDSoccer FansSoccer fans are Mobile Friendly!Source: Scarborough, Multi-Market 2013 Release 2Fans that Own a Smart Phone Index

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ABOUT D.C. UNITEDSoccer FansSoccer fans are Digitally Native!Source: Scarborough, Multi-Market 2013 Release 2Fans Online for 20+ Hours per Week Index

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Hockey114

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ABOUT D.C. UNITED

Most Successful Professional Soccer Club in the United States

Winners of 13 major domestic and international trophies MLS Cup Champions-96, 97, 99, 04 300+ Wins 4 MLS MVP winners 2 MLS Rookie of the Year winners 58 MLS All-Star appearances by 25 D.C. United players D.C. United

The Washington, D.C. Metropolitan Area, which includes Maryland & Northern Virginia, is home to a large and diverse market

Seventh largest market in the United States 5,700,000 residents Median Household income of $72,800 (USD)Highest ranking in the United States Ranked for 40 consecutive years as the nations highest-educated metropolitan area 20 Fortune 500 companies are headquartered in the Washington Metropolitan Area Ranked number one metropolitan area for science and engineering workforce employmentThe Nations Capital

Source: Scarborough Research (Mar 2012 - Feb 2013). Base Pop: Total Adults 18+ / Target: D.C. United.

D.C. United Fans: Age & SexD.C. United AgesD.C. United Sex

Adults 18 - 34133Adults 25 - 54118Adults 35 - 6492

Female44.2%Male55.8%

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D.C. UnitedCapitalsWizardsNationalsRavensRedskins

40.00%34.00%33.00%31.00%31.00%29.00%

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Male44.20%

Female55.80%

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Adults 18 - 34133

Adults 25 - 54118

Adults 35 - 6492

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D.C. UnitedCapitalsWizardsNationalsRavensRedskins

40.00%34.00%33.00%31.00%31.00%29.00%

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Male44.20%

Female55.80%

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D.C. United Fans: RaceSource: Scarborough Research (Mar 2012 - Feb 2013). Base Pop: Total Adults 18+ / Target: D.C. United.Index of Fan Race

RaceIndexHispanic195Asian116Black/AA114Other111White74

D.C. United Fans: HispanicSource: Scarborough Research (Mar 2012 - Feb 2013). Base Pop: Total Adults 18+ / Target: D.C. United.Percent of Fans that are Hispanic

D.C. UnitedRedskinsWizardsNationalsRavensCapitals24%9%8%8%7%4%

D.C. United Fans: HHISource: Scarborough Research (Mar 2012 - Feb 2013). Base Pop: Total Adults 18+ / Target: D.C. United.Household Income Index

HHI$50,000 +$75,000 +$100,000 +$250,000 +Index101109109113

Align with the fastest-growing sport in North America, year-over-year.

Get in on the ground floor with a true ownership position that enables partners to directly benefit from the sports continued growth for years to come

Deeper access to a passionate, young and diverse unduplicated audience from other sports initiatives.Why Major League Soccer

D.C. UNITED STADIUM DEVELOPMENT

Nationals Baseball ParkD.C. Uniteds Stadium

Site:Buzzard Point, Washington, D.C. Visible to more than 200,000 vehicles daily via I-295/I-395 and South Capitol Street 17,000 daily metro train riders currently pass through the M Street and Navy Yard Metro stations Two blocks southeast of Nationals Baseball Park 1.5 miles from the United States Capitol Building (2.5 km) 3.5 million projected annual pedestrian foot traffic from both stadiums (does not include additional development surrounding the stadiums)

Seating Capacity: 20,000 Club Seats Suites Lounges General seatingD.C. United Stadium Overview

Stadium Events: MLS Soccer (D.C. United) International Soccer College soccer, football, lacrosse and rugby High School football, soccer and lacrosse Concerts: 15-25 per year Corporate retreats, weddings and banquets

Ancillary Development: Retail shops Restaurants and bars Hotels ResidentialD.C. United Stadium Overview

PARTNERSHIP OPPORTUNITIES

Partnership OpportunitiesCommunity Events

Appearances

Theme night (College, Kids, Military, etc.)

Giveaways

Print

Social Media

Digital

On-site activation

Signage

Community Soccer Series

In-stadium promotions

Drive to Retail

Latin Fest

HospitalityWork with D.C. Uniteds Corporate Partnerships team to customize a partnership to meet your goals & objectives!

Game Day Experience: TailgateWork with D.C. Uniteds Corporate Partnerships team to activate in the pregame tailgate area. The pregame tailgate takes place in the Lot 8 parking lot of RFK Stadium before each home match. Thousands of fans create a festive atmosphere in the tailgate area, where D.C. United provides corn hole games, music, food trucks, beer carts, and a raffle. This space is available for partner activation and groups of 25 or more are able to reserve tents.

On September 27, D.C. United will host our 10th annual Latin Fest. In partnership with CBS Radio and El Zol 107.9 FM, D.C. United will host a crowd of 5,000+ for a 4 hour pre-game festival in the JFK parking lot prior to the home match. The Latin Festival is a great opportunity for fans to celebrate the culture, music, cuisine, and sport of Latin America. The event is free and open to the public and will feature live music and dancing entertainment throughout the festival. Latin Fest

Opportunity to be involved in the following elements surrounding Latin Fest 2014:Sweepstakes promotion with D.C. United prizingTickets to Latin Fest matchD.C. United merchandiseOn-site activation areaEnter to winVehicle displayInteractive exhibitsCollateral distributionSocial Media driving attendees to activationLogo exposure on D.C. United Latin Fest online content at dcunited.comLatin Fest

Matchday AdOpportunity to receive one (1) full-page ad in 5,000 Matchday programs for each home match at RFK Stadium.

Matchday is distributed directly into the hands of our fans at the gates each home match. This provides an excellent opportunity to inform our fans of the upcoming race and provide ticket information!

DAYCONS PARTNERSHIP COMPONENTS

2014Daycon to receive:One (1) Daycon DayAugust 31st D.C. United vs. New York Red Bull or October 18th vs. Chicago FireD.C. United to provide discounted ticket that includes a beer for $15 per ticketMatch Day Price: $35Designated pre game Tailgate area prior to the match with private hospitality tents and tables provided by D.C. United The D.C. United Official Tailgate starts three (3) hours prior to the match; however, we can discuss the timing to open earlier, if desired. Ability to bring your own food/drink/catering options for event or D.C. United can connect you with third-party vender (Centerplate) for tailgate catering options.D.C. United will provide scoreboard group recognition for Daycon and guestD.C. United will provide thirty six(36) children from Daycon plus two (2) chaperones to be part of pregame high five tunnelD.C. United will provide player appearance at store Time and date: TBDTotal Tickets: 1,000Total Ticket Cost: $15,000

2015Daycon to receive:Three (3) Daycon DaysDates: TBD in December of 2014Daycon Season Seat Package4 Field Seats$2,394 per ticket for 2014All inclusive, field level access, access to hospitality tentTotal Estimated Cost for 2015: $9,750Season Suite Price: TBDField Box Includes 12 to 16 seats in field box for each home matchAll inclusive, field level access, personal attendant, access to hospitality tentLocation in between benchesTotal Estimated Cost for 2015: $40,000

*http://news.yahoo.com/fifa-4-5m-ticket-requests-2014-world-cup-181232093--spt.html http://tvbythenumbers.zap2it.com/2010/07/12/2010-world-cup-final-on-abc-most-watched-men%e2%80%99s-world-cup-game-ever/56837/**