Day Two: oGIP
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Transcript of Day Two: oGIP
Group 1
• 15-30 Realization / year
Group 2
• 5-15 Realization / year
Group 3
• 0-5 Realization / year
Divide into groups according to oGIP scale
The CEO – Product Relationship
Value proposition Employees/Members Customers
Employee-customer Engagement Bridge
Impact Competition
Finance
The CEO – Product Relationship
Value proposition Employees/Members Customers
Employee-customer Engagement Bridge
Impact Competition
Finance
168
128
5246 44
3326 25 24 20 19 18
12 11 103 3 2 1 1
179
88
43
20
35 37
1224
34
168
34
9 9 5 0 3 2 0 0
REALIZATION GROWTH IN OGIP JAN. TO OCT.2014 2013
168 12852 46 44 33 26 25 24 20 19 18 12 11 10 3 3 2 1 1
1927
763
316
72
229335
81225
154 209127 85 68
13650 20 21 23 9 1
CONVERSION RATE 2014: REALIZED VS. RAISED
JAN. TO OCT.
Realized Raised
100.00%
63.89%
32.10%
21.18%20.00%19.21%17.65%16.78%16.46%15.58%15.00%14.96%14.29%11.11%11.11%9.85%9.57%8.72%8.70%8.09%
CONVERSION RATE 2014 JAN. TO OCT.conversion rate
What is oGIP?
Cross-
cultural
professional
Entrepreneur
ial and
responsible
leadership
AIESEC
value-based
How can we sell it hard enough to make people know about AIESEC Global Talent
Program?
How can we deliver our promises to our customers?
How do we make sure we are delivering the AIESEC value-based GIP experience that we
want to our youth?
Marketing
More people Right
people
MessageChannel• Online
• Offline
• Official
• Not official
Value
Product Info
S&D
Marketing - How do you
communicate your message into
your market
As the CEO of my company,What matters for me in marketing is…
Am I selling my product value
everywhere and be the image of it?
• How do I coordinate the synergy in my LC between marketing department and product department?
• And how do I ensure my vision of the product is embedded into the product development and marketing strategy?
AP GIP Collaboration– 10mins, 7 ppl / group
• Internal possibility
– The potential of growing partnerships within AP
• External trends
– The economic trends (with data if possible) that
can support AP GIP collaborations
• How can we collaborate together?