Dax Hamman's Digiday Agency Summit 2013 Presentation: "What Marketers and Agencies Truly Think of...
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Transcript of Dax Hamman's Digiday Agency Summit 2013 Presentation: "What Marketers and Agencies Truly Think of...
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What Marketers and Agencies Truly Think of Retargeting
Chango-Digiday Retargeting Barometer, Q4 2013
DAX HAMMANChief Strategy [email protected]
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Digiday Agency Summit // 2013 //
Site Retargeting is fundamentally broken
CONFIDENTIAL // APR 2013 //
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Digiday Agency Summit // 2013 //
PROGRAMMATIC EVERYWHERE
Stalking is when 2 people go for a long, romantic walk together…
…but only oneof them knows about it!
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Digiday Agency Summit // 2013 //
Chango is a marketing technology company that puts marketers ahead of their competition.
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Digiday Agency Summit // 2013 //
CHANGO OVERVIEW
We help in 4 ways
GAIN INSIGHTand better understandYour data & audience
RAISE BRAND AWARENESS
and widen the funnel
PROSPECT and find new customers
RETARGET AND CONVERTmore of your existing customers
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Digiday Agency Summit // 2013 //
OUR SOLUTIONS
A solution for every need
Solution Branding Prospecting Retargeting Insights
Programmatic Video ✔ ✔ ✔
Search Retargeting ✔ ✔
Look-Alike ✔ ✔
Programmatic Site Retargeting ✔ ✔
FBX Right-rail ✔ ✔ ✔
FBX Newsfeed ✔ ✔ ✔
Email Retargeting ✔ ✔
CRM Data Retargeting ✔ ✔
Custom Premium Marketplaces ✔ ✔ ✔ ✔
Demographic / Psychographic ✔
3rd Party data segments ✔ ✔ ✔ ✔
The Chango Client Development team will custom feed our Solutions to your needs. Our Solutions include the following:
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Digiday Agency Summit // 2013 //
CLIENTS
Who uses Chango
CONFIDENTIAL // 2013 //
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Digiday Agency Summit // 2013 //
Chango-Digiday Retargeting Barometer
For our 3rd edition, we partnered with Digiday to field more than 300 agency and brand media buyers located in the US, Canada and the UK
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Digiday Agency Summit // 2013 //
Retargeting comes of Age
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Digiday Agency Summit // 2013 //
One in five marketers has a dedicated retargeting budget
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Digiday Agency Summit // 2013 //
In their own words
“Retargeting is now as established as SEM” Acquisition Marketing Director, Hotel chain
“Retargeting has its own budget and makes up a majority of our display spend” VP Marketing, Finance institution
“When vendors do not disclose where your ads run, you know you are being ripped-off” Senior Media Buyer, Agency
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Digiday Agency Summit // 2013 //
Display is prominent. Mobile and video are catching-up
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Digiday Agency Summit // 2013 //
View-through is gaining traction
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Digiday Agency Summit // 2013 //
Site and search retargeting are the most popular tactics
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Digiday Agency Summit // 2013 //
Site retargeting is primarily used to increase revenue
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Digiday Agency Summit // 2013 //
But site retargeting comes with its own challenges
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Digiday Agency Summit // 2013 //
Search retargeting is used to achieve a broader set of goals
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Digiday Agency Summit // 2013 //
Retargeting budgets will continue to grow in 2014
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Digiday Agency Summit // 2013 //
But there’s little love for retargeting vendors
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Digiday Agency Summit // 2013 //
Marketers have a hard time with the ad-tech industry overall
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Digiday Agency Summit // 2013 //
And this is what will keep them up at night in 2014
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What Marketers and Agencies Truly Think of Retargeting
Chango-Digiday Retargeting Barometer, Q4 2013
Download today from:Chango.com/barometer