David Veibl - Content in Boring Niches
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Content in
Booring
Niches
Tips, tools and inspiration
By David Veibl – SEO Operations @
@DavidVeibl
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HigherClick Do these sound
interesting? Payday loans Accounting software CPA Accounting Customer
management outsourcing
This is when our crew finds something awesome!
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Where to find amazing….
Content ideas and inspiration Tools to make it less of a hassle
What I will talk about
Where to find the spark for a great blogpost or other content
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Great content is something that makes your jaws drop literally.Also, it’s extremely hard to produce.
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But My Industry Isn’t Interesting
Viral Content Won’t Create Revenue
We Don’t Have the Resources
There is no real excuse
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The Inspiration
Only the overlaps are worth anything
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When you only have talent, you’ll sell out probably
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This happens when you say: „The trainees have time anyways.”
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When you have money and that’s all, you may end up here
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Impact? You have to at least aim for this qualityhttp://www.dollarshaveclub.com/
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Content Strategy Planning Step 1: Asking the Right Questions (Learning About
the Industry) Step 2: Compiling the Data (Analysis of the Industry) Step 3: Defining the Target Audiences and
Identifying Project Goals Step 4: Prospecting Influencers / Determining
Shareability Step 5: Creating the Content Step 6: Analyzing the Results
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Ask the right questions.
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Opensiteexplorer Ahrefs
Compile your data – Check for top pages in Open site explorer
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Compile your data – Invstigate link volume increases with Ahrefs
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http://www.slideshare.net/ipullrank/past-present-future-of-personas-in-search-extended-version
Michael King does it right
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Wil Reynolds has an awesome method for identifying the industry influencers. http://www.slideshare.net/wilreynolds/stalking-for-links
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Introducing Facebook graph search
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My colleague Jared Rimmer has written a great article about the content creation process.
http://www.higherclick.com/blog/the-ultimate-guide-to-link-building-content-creation
/
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Analyze, reuse recycle
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Don’t be afraid to cross the borders of your niche
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Tools to useFor finding ideas
Gathering data
Event to produce the content
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Social input for inspiration
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Some more social input
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Additional data input
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Data and Social input all in one placeSEO Gadget - Content idea generator - http://goo.gl/FTHBr
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To try the Infographic content
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For Video content
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Great Sources
A good place to start when you have nothinghttp://www.quora.com/
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Some other Q&A platforms to get ideas from
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There are not always results for your search, but when there are, it’s probably something awesome.
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The best top10 and social top10 sites.It’s great for inspiration.
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A very cool search engine that draws from a number of API's.Guaranteed to give you an idea!
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Use the best tools out there to optimize your content
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Readability matters…. a lot
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Very few people are able to easily interpret score below 70.
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Key Takeaways? Producing good content is hard, only invest if you
have all the factors In the boring niches especially: have a plan and
stick to it Ask a lot of questions at key points Think different, cross the border
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More resources: http://www.copyblogger.com/create-content-infogr
aphic/
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content
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List of Tools http://opensiteexplorer.org/ https://ahrefs.com/ http://
www.findpeopleonplus.com/ http://followerwonk.com/ http://www.facebook.com/
about/graphsearch http://seogadget.com/content-
strategy-generator-tool-v2-update/
http://www.surveymonkey.com/ http://www.powtoon.com
http://vimeo.com/ http://quora.com/ https://www.inboxq.com/ http://www.kickstarter.com/ http://listverse.com/ http://list.ly/ http://www.imdb.com/ http://www.spezify.com/ http://scribecontent.com/ http://yoast.com/ http://www.read-able.com/ http://creately.com/ http://piktochart.com/
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Sources: John Doherty: Producing Great Content with No Budget
http://www.distilled.net/blog/distilled/content/producing-great-content-with-no-budget/
Stephanie Chang: The Guide to Developing a Content Strategy for "Boring" Industries http://
www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries
Miranda Miller: 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos http://
searchenginewatch.com/article/2195076/88-Content-Creation-Ideas-for-Better-Business-Blog-Posts-Images-or-Videos
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Thanks for watching!
David VeiblContent in booring niches
@DavidVeibl
http://www.higherclick.com/