Candidate Profile

Marketing Management Professional

David Snook

• Accomplished bi-lingual (Japanese and English) global marketing management professional with 25+ years of consumer electronics and consumer packaged goods experience.

• Demonstrated capability to lead teams, create & implement winning marketing plans and grow revenue/profit. • Worked and lived in Japan 4 different times for a combined total of 11 years. • Selected twice for special international assignments to Beijing, China and Geneva, Switzerland. • Extensive "cradle-to-grave” product management and marketing experience in both consumables & hardware. • Have worked with the following key retailers over the course of my career: Best Buy, Walmart, Target, Sam's Club,

Staples, Office Depot, Office Max, Amazon, Dixon's (UK), FNAC (Fr), Carrefour (Fr), Darty (Fr) and Media Markt (De), Yodobashi (Jp), Gomei (Ch), Future Shop (Ca)

Differentiator. Simplifier. Amplifier. Global.

Executive Summary: David Snook

Page 1

Overview of Marketing Skill Set

Product Management

Product MarketingRegional

Experience

ChannelExperience

CategoryManagement

Category Management

Hardware ProductMgmt

Consumables ProductMgmt

Forecasting &Business Metrics

Optimization ofSupply + Demand

Go-to-MarketPlanning

Launch Planning& Implementation

Dev’t and Delivery

Of Value Prop

Sales PresentationsTokyo, Japan

E-Commerce

Consumer Electronics

Mass

OSS, and Photo

Merchandising

Geneva. Switzerland

Beijing, China

Page 2

Global

Process is a key driver of business performance, particularly with time-sensitive or large-scale projects. The proactive use of business processes helps make a company more efficient and effective. Marketing planning and product management processes are a key competency.

Process

Strives for clarity and transparency in communications. Always makes the extra effort to personally reach out and connect with people. Manages by ‘walking around’ to ensure face time and encourage dialog, whenever possible. On important business topics, there is no such thing as over-communication

Communication

A big believer in the power of teams. Knows how to lead teams and drive them to higher levels of achievement. An expert at helping teams navigating through complex issues across matrixed organizations. Skilled at busting through silos and working across functional and geographic boundaries.

Teamwork

Widely respected by peers for candid and non-political approach to work and life. Knows how to build and earn trust and credibility. Laser-focused on business goals and solving the key challenges that will enable success.

Integrity

Consistent performer who delivers results . Extensive management experience in numerous product categories in hyper-competitive industries. Proven track record of successfully achieving sales goals & market share growth

Performance

Understanding how to operate effectively in international markets is a particular strength. Possesses a unique blend of headquarters, regional and in-country experience, highlighted by assignments in Tokyo, Geneva & Beijing

Leadership Attributes

Page 3

Situation The pocket video camera market was getting squeezed by digital still

cameras and smart phones, both of which enable the user to capture video easily

Problem/Obstacle Needed a differentiated feature and value proposition to stay ahead

of the competition

Actions Developed a plan to introduce the world’s first waterproof pocket

video camera, Kodak PlaySport Zx3

Results At $149, the PlaySport Zx3 was a run-away success and became the

No. 1 best-selling pocket video camera in the summer of 2010 in the US and France (no. 2 in UK)

Kodak market share increased year on year from 6% to 20%+ in the USA

Selected Career Highlight No. 1

Case Study

Page 4

Situation Kodak decided to enter the 4 x 6 inch snapshot printer market

Problem/Obstacle The competition was cut-throat because HP, Canon and Epson all had

established positions in the category & bigger budgetsActions

Developed a unique solution-based marketing and sales plan focused on ease of use. The value proposition was : Shoot, Touch, Share. With the Kodak digital camera and printer dock system, it’s easy to get beautiful prints instantly. There are no cables to connect, and no computer is required. All you have to do is take a picture, dock the camera to the printer, touch a button and voila…. you can now enjoy your 4 x 6 print.

Results This campaign catapulted Kodak to the no. 1 share position in snapshot

printers in 2005 and 2006 in the US and EU3 Kodak partnered with Best Buy, Walmart, Dixon’s, Carrefour and other

retailers to implement a combined camera + printer dock merchandising program during peak seasons that increased sales by 2X, year-on-year. Retailers loved this program because the printer dock helped to spike sales of additional high margin media packs

Selected Career Highlight No. 2

Case Study

Page 5

Recommendations

“David has amassed tremendous experience in product life cycle management, and "owns" A to Z his product lines, from launch to discontinuance. As a marketer, he also has the welcome ability to step out and experience the consumer perspective, which has earned him respect amongst the regional marketing and sales teams at Kodak. His experience outside of the USA enables him to look at opportunities in emerging economies with a different optic. His analytics are very comprehensive.”

Richard Ford, (former) General Manager, DC+A, Americas Region, Kodak

“From senior management to sales representatives to customers and end-users, David captivates his stakeholders with wit, passion and knowledge of the business. A consummate professional, David consistently delivers.”

Pete Palermo, (former) WW Director of Future Product Marketing, DC+A, Kodak

“David asks the tough questions. He can be relied on to come through -- always. If David is on a project, it will happen!”

Rowan Lawson, Director, Bus Dev’t, RSS, Kodak

“David is a sharp and intelligent marketer. He does an outstanding job of managing and optimizing his day-to-day business and product category results. David has exceptional planning and communication skills, particularly with regional sales & marketing teams around the world. His leadership skills across boundaries and seasoned product marketing experience were invaluable to me and my business team as he helped establish and grow market-leading positions in several product categories.”

Pete Jameson, GM & VP, Digital Devices, Kodak“David is very passionate about delivering high quality products to his customers. His excellent presentations are delivered with creativity and charisma. He is a go-getter and can always get the job done.”

Gretchen McGrath, Marketing Communications Mgr, OCMO, Kodak

“David is a consumer marketing expert, bringing innovation in communications, merchandizing and product marketing.”

Philip Cullimore, Managing Director, EAMER, Kodak

Source: Linkedin

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