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Transcript of David Singleton, Charlotte Mecklenburg Library Julie Walker, Georgia Public Library Service...
![Page 1: David Singleton, Charlotte Mecklenburg Library Julie Walker, Georgia Public Library Service Metrolina Library Association Conference June 2014 Secrets.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ec2d/html5/thumbnails/1.jpg)
David Singleton, Charlotte Mecklenburg LibraryJulie Walker, Georgia Public Library Service
Metrolina Library Association Conference
June 2014
Secrets for Leading in the New Normal
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Changes in society
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People love libraries
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Perceptions of Libraries 2013National (Pew Study) 2013
Mecklenburg County 2013
Public libraries important to the community
91% 97%
Public libraries important to them and their families
76% 86%
Free access to computers & Internet important
77% 91%
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5
How Libraries Stack Up
How confident?
How important?Library to community
63 28
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But are they coming through the doors?
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7
Reductions for Non-Mandated Services
Reductions in hours, staffing,
and collections
Reduced public access
Reduction in public perceptio
n of library value/
relevance
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Cost of Library Services
8
FY09 FY10 FY11 FY12 FY13 $-
$0.05
$0.10
$0.15
$0.20
$0.25
$0.30 $0.28 $0.25
$0.17 $0.19 $0.20
Chart Title
Per Day Costs
*Per day costs of Library Services Based on Mecklenburg County Taxable Parcels
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ROI Study: Broad Benefits
9
ROI Study conducted by UNC Charlotte Urban Institute
Charlotte Mecklenburg Library returns $4.57 in direct benefits for every $1.00 invested from all sources.
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Libraries Change Lives!
(Don’t they?)
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How do you know when your organization is successful?
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Traditional Measures (what we do)
Checkouts/circulationProgram attendanceReference transactionsRegistered users
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Outcomes (the difference we make)Young children prepared to succeed in
kindergartenChildren and teens succeeding in schoolA more literate communityResidents proficient with computer skillsAdults getting jobs
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So why change what we measure?
Articulate relevance in the 21st centuryArticulate value/impact to communityArticulate value/impact to fundersCompetitive funding advantage
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If you always do what you always did, you will
always get what you always got.
--Albert Einstein
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Planned work/ activities
Intended results
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Outcome = Change in behavior, attitude, skill, knowledge, or status as a result of intentional actions
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Outcome Measures
Answers the question “So what?”Help define value
– What is the value of what we are measuring?– Is there a benefit to what we are putting into it?– What value do we bring to the community?
Help demonstrate that resources are producing results
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Outcome Measure Example
21
97% of parents/caregivers attending pre-school programs reported that they are better prepared to develop pre-reading skills in their children
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Overview of the Outcome Based Evaluation Process
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21st Century Library
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Flexible spacesInnovations in self service/convenienceAnticipating needs of customersForeign language servicesSocial media as a customer touch pointLibraries as ‘place’Libraries as innovation labs
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Organizational Excellence/ Sustainability
24
Human capital (staff and volunteers)LeadershipFocusProcess improvementFlexibility of staff/cross-trainingChange management
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Where does your library fit in today’s world?Do people come to us, or do we go to
people?Access any time, anywhere, any deviceNew media is the new neighborhoodWe share the stage with amateur expertsAre we a trusted node in the social
network?Lee Rainie, Pew Internet & American Life
Project
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What must a 21st century leader do?Align people around the organization’s
mission and valuesEmpower leaders at all levelsServe. Provide customers with superior
valueCollaborate, internally and externally
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Five Practices of Progressive LeadersModel the wayInspire a shared visionChallenge the processEnable others to actEncourage the heart
--Kouzes and Posner
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The Stages of Change
StageOne
StageTwo
StageThree
StageFour
Confusion
AngerTesting
Balancing
Activ
ePa
ssiv
e
Stability Time Stages - CAPSPhases - Italics
SHOCKDEFENSIVE
RETREATACKNOW-
LEDGEMENT ACCEPTANCE
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Self Awareness—Johari Window
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How can libraries thrive?Connect with community needsContribute uniqueness Act effectively, pursuing clearly-understood
priorities and goalsEmpower staff at every levelCollaborate with othersBe resilient…today, more than everEmbrace changeStay groundedTell your story!
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The best way to predict the future is to invent it.
--Alan Kay