Our Representatives in Government. President Barack Obama Barack Obama.
David Plouffe's Presentation on the Barack Obama campaign
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Transcript of David Plouffe's Presentation on the Barack Obama campaign
1
Obama for AmericaObama for America
David PlouffeDavid PlouffeCampaign ManagerDavid PlouffeDavid PlouffeCampaign Manager
Bush: 286Kerry: 252
Going up on Television Early
AlaskaColoradoGeorgiaIndianaMichiganIowaMissouriMontana
NevadaNew HampshireNew MexicoNorth CarolinaNorth DakotaOhioPennsylvaniaWisconsinVirginia
55
Obama Poised to Win Historic Level of Support from WomenObama Poised to Win Historic Level of Support from Women
55
54% 54%51%
54%50% 52% 52% 52% 52%
39%33%
40%40%36%
42%
48%
43%38%
0%
20%
40%
60%
80%
1996 2000 2004 May 14(Battleground)
May 18(Reuters/
Zogby)
June 1 (Gallup) June 8(Rasmussen)
June 11(NBC/ WSJ )
June 15(Rasmussen)
Obama vs. McCainExit Polls
Gore Margin+11
Kerry Margin+3
Obama
Margin+12
Obama
Margin+14
Obama
Margin+12
Obama
Margin+12
Obama
Margin+19
Horserace Among Women
Clinton
Margin+16
Obama
Margin+13
66
Obama Holds Dominant Lead Over McCain Among Obama Holds Dominant Lead Over McCain Among Hispanics, A Key Swing GroupHispanics, A Key Swing Group
2004: Kerry 53 – Bush 442004: Kerry 53 – Bush 442000: Gore 62 – Bush 352000: Gore 62 – Bush 35
67%
57%62% 62%
28%29%29%33%
0%
20%
40%
60%
80%
May 14 (Battleground) May 18 (Reuters/ Zogby) May 31 (Gallup) June 11 (NBC/ WSJ)
Obama McCain
Horserace Among Hispanic Voters
77
Obama Consolidating Democrats as He Builds Obama Consolidating Democrats as He Builds Strength Among IndependentsStrength Among Independents
77
69%
78% 78% 80%
40%44% 46% 44% 43%
39%44%43%
14%14%15%
21%
0%
20%
40%
60%
80%
May 18* June 8* June10** June 15* May 18* June 8* June 10** June 15*
Obama
McCain
Horserace by Party
Democrats Independents
*Source: Rasmussen Reports Weekly Tracking
**Source: Gallup
88
Expanding the Map: Turning Red States BlueExpanding the Map: Turning Red States Blue
88
46%49%
46%43%
47% 48%50% 49%
45%49% 50%49%
41%
50%50%
38%39%
51%
42%
52%
42%
53%
42%
54%
0%
20%
40%
60%
80%
2004 May18*
2004 June3**
2004 May19**
2004 June15***
2004 June10**
2004 May14**
Horserace
Virginia Missouri Colorado Ohio Iowa New Mexico
*SurveyUSA
**Rasmussen Reports
***PPP
-8 +7-7 +1 -5 +6 -2 +1
1-1 +7 -1 +9
2004: Kerry Bush 2008: Obama McCain
Winning in Traditional Battleground StatesWinning in Traditional Battleground StatesJune 18June 18thth Quinnipiac Poll Quinnipiac Poll
99
47% 47%50%
48%43%
51% 52% 50%
57%
34%
39%40%39%
45%42%40%
37%
43%
0%
20%
40%
60%
80%
Total Indep Women Total Indep Women Total Indep Women
Obama McCain
Horserace in Key Battleground States
FLORIDA
Source: Quinnipiac Polling, June 16
OHIO PENNSYLVANIA
Over 1.7 million total donors
Over 1 million volunteers
Over 5 million email subscribers
Unprecedented Grassroots Support
Carly Fiorina: “In Truth The RNC Is Raising Money Very Specifically For The Presidential Campaign, And By The Rules The Money That The RNC Raises Can Be Used For The Presidential Campaign. So, It Actually Is Very Relevant To Talk About What The RNC Raises.” John Roberts: “Let me come back to what you first said which is that the RNC has a lot of cash. It used to be that Republican candidates, the individual campaigns, used to kill the Democrats in individual donations. This year we don't see that. Why?” Carly Fiorina: “Well, I hate to keep correcting you, but in truth the RNC is raising money very specifically for the presidential campaign, and by the rules the money that the RNC raises can be used for the presidential campaign. So, it actually is very relevant to talk about what the RNC raises.” [CNN, 5/27/08]
RNC & McCain Money
DNC v. RNC
4.4
53.6
0
10
20
30
40
50
60
Cash on Hand (In Millions)
DNC
RNC