David ogilvy on writing

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on writing

description

On September 7, 1982, David Ogilvy, iconic business man and author, sent the following internal memo to all agency employees, titled “How to Write”:

Transcript of David ogilvy on writing

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on writing

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People who think well, write well.

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Woolly memos

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Good writing isn’t a natural gift.

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You have to learnto write well.

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Here are 10 hints:

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Read the Roman-Raphaelsonbook on writing.

Read it 3 times.

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Write the way you talk. Naturally.

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Use sentencesshort

words

paragraphs

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Never use jargon words.

They are hallmarks of a pretentious ass.

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Never write more than two pages

on any subject.

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Check your quotations.

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Read it aloud the next morning – and then edit it.

Never send a letter or a memoon the day you write it.

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If it’s something important,

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Before you send your letter or your memo,

make sure it’scrystal clear what you

want the recipient to do.

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If you want ACTION, don't write. Go and tell the guy what you want.

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The end!

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