David Murray Strategy Presentation - CommBank€¦ · management solutions for business and...

23
David Murray Strategy Presentation 13 February 2002

Transcript of David Murray Strategy Presentation - CommBank€¦ · management solutions for business and...

Page 1: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

David Murray

Strategy Presentation

13 February 2002

Page 2: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

The material that follows is a presentation of general

background information about the Group’s activities

current at the date of the presentation, 13 February

2002. It is information given in summary form and

does not purport to be complete. It is not intended to

be relied upon as advice to investors or potential

investors and does not take into account the

investment objectives, financial situation or needs of

any particular investor. These should be considered,

with or without professional advice when deciding if

an investment is appropriate.

Disclaimer

Page 3: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Speaker’s Notes

Speaker’s notes for this presentation are

attached below each slide.

To access them, you may need to save

the slides in PowerPoint and view/print

in “notes view.”

Page 4: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Agenda

Strategic Issues

Execution to date

Sources of Growth

Page 5: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Strategic Issues

Credit Growth

Technology

Industry Mix / Wealth Management

Page 6: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

The Rate Of Credit Growth May Slow In

The Longer Term

Credit Growth

0

200

400

600

800

1000

1200

1997 1999 2001 2003 2005

$B

illi

on

7%

8%

9%

10%

11%

12%

Total Credit (Commonwealth Bank Group )

Total Credit (Industry)

Annual Growth (%)

$bn

Response: Leverage brand, harness sales and service and continue to

improve productivity

Source: CBA Economic Reports

Page 7: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Technology Is Empowering Deeper

Customer Relationships

Netbank 74%

Branch 12%

ATM2%

Call Centre (Staff) 1%

Call Centre (IVR) 11%

Post NetbankPrior to Netbank

Branch 25%

ATM 15%

Call Centre(Staff) 6%

Call Centre (IVR) 54%

Benefits: Sales Driver - Offline & Online

Customer Retention

Cost Savings

Customer Channel Usage*

* Based on a sample of customers newly registered with NetBank (Oct 2001)

Page 8: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Financial Services Industry Mix

Continues To Change

1996 2000 20050

500

1000

1500

2000

2500

To

tal A

ssets

-$ B

illio

n

Banks Fund Mgrs Build Soc Fin Coys Gen Ins

51%54%

49%37%

38%

45%

$900b

$1,300b

$2,200b

Growth

15% pa

9 % pa

Banks and NBFIs - Growth Projections 1996 to 2005

Response: Continue to grow CBA investment business

Source: CBA Analysis

Page 9: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Execution to date

Organisation restructure

Role redesign

E-commerce growth

Productivity

Page 10: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

We Have Aligned Domestic Structure

With Customer Needs...

Retail BankingServices

PremiumFinancialServices

Investment &InsuranceServices

Institutional &BusinessServices

CustomerGroup

Personalbankingcustomers,Small businessbankingcustomers

Premium clientsincludingprofessionalsand business

Agents, Brokers,Financial Advisers

Institutional,Corporate,Commercialbusinesscustomers

Channels Branch, Ezy-Banking, ATM,EFTPOS,Phone, On-line,Mortgagebrokers

Relationshipmanagers,Premiuminvestmentcentres, phone,on-line.

Agents, Branches,Brokers, FinancialAdvisers, Premiuminvestment centresDirectDealerships

Relationshipmanagers,Business centres

Services Group Technology, Back Office Operations, Procurement, Shared Services

Support Finance, Risk Management, Human Resources, Strategy, Legal, Secretariat

Page 11: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

...To Deliver Benefits For Growth

Enhanced understanding of customer needs

Product development and service delivery aligned to

customer segments

End to end accountability

Reduced overlap / duplication

Improved speed of responsiveness

Page 12: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Organisational Redesign Will Enable

Staff To Better Meet Customer Needs

Clearly defined

authority and

accountability

7 level organisational structure

Based upon

degree of work

complexity

I

III

IV

V

VII

II

VI

Page 13: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Commbank.

com.au

Youth Site

Advisor Site

My online

summary

Dec 1995 ‘96 ‘97 ‘98 ‘99

‘00 ‘01 ‘02

We Continue To Maintain The Momentum

Of Our Internet Implementation

Dollars

& Sense

Page 14: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

We Are Leveraging Processing Expertise

To Improve Productivity

Cheques/deposits imaged

New loans processing system

Enhanced Predictive Dialler technology

eProcurement efficiencies

Reduced unit costs from outsourcing

Page 15: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Sources of Growth

Focus of each division

Summary of 5 year plan

Page 16: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Retail Banking Services (RBS)

Simple & cost effective personal banking solutions

Service excellence

Customer segmentation to identify customer needs and

match service delivery

Using customer information tools to drive efficient &

effective service

Best of breed service and a total customer experience will

drive increased product penetration and customer

retention levels

Will deliver long-term shareholder value through

focusing on cost effective and efficient delivery

across all products, services and channels

Page 17: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Premium Financial Services (PFS)

Providing sophisticated financial product to

Sophisticated Investors

Building Know Your Client distribution capacity for the

existing large segment of discerning high value clients

Extending the direct distribution platform and client base

in CommSec

Will grow value by capitalising on the Group’s high

net worth client base through a targeted

product/service strategy

Page 18: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Investment and Insurance Services (IIS)

IIS will grow value through investment and insurance

products for proprietary customers and by increasing

product reach to non-proprietary customers.

Manufacturing best of breed wealth management products:

asset management

masterfunds

insurance

Maximising distribution via Bank and 3rd party channels

Leveraging administration scale and efficiency

Replicating domestic asset management success off-shore

Page 19: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Institutional and Business Services (IBS)

IBS will grow value through integrated capital risk

management solutions for business and institutional

customers

Relationship-managed businesses in one division

Greater clarity of objective, and more customer-

focussed management

Products developed and tailored for entire range

of customers

Cross selling of products to all customers

Page 20: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

International Financial Services (IFS)

Organic financial services growth in New Zealand

Repositioning of the Asian life insurance business

portfolio to focus on North Asia

Identification of business opportunities in China

Will grow value by focusing on specific regional

growth opportunities

Page 21: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Our Processing Initiatives Will Continue

To Derive Productivity Benefits

Processing simplification

Single platform for sales / service origination

Co-location of processing centres

Browser based workflow enabled systems

Programme of initiatives include:

Page 22: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

Business Driver Profile 5 Year Plan

Growth in Market Share

Funds under managementHome LoansCredit CardsLife InsuranceCredit ProductsBusiness FinancingRetail Deposits

At or above market

Margins Comparable for business mix Continuing decline

Sources of Income Comparable Financial Institutions Rebalance toward non-interest income

Costs Reduction in cost/income – Bestpractice

3%-6% p.a. productivitychange

Capital ManagementOptimise regulatory capital andmaintain rating.

Rating AA

Total Shareholder Return Top quartile Deliver top quartile TSR.

Strategic Plan to June 2006 is

Underpinned by Growth Assumptions

Page 23: David Murray Strategy Presentation - CommBank€¦ · management solutions for business and institutional customers Relationship-managed businesses in one division Greater clarity

David Murray

Strategy Presentation

13 February 2002