David Marc Siegel - Product Manager/Designer Product Portfolio
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Transcript of David Marc Siegel - Product Manager/Designer Product Portfolio
Since 2005, I have designed, managed and produced
over 100 consumer digital products intended to have a
positive impact on users and the world.
For nearly all products, in addition to managing core
product development and design, I have also managed
concepting and ideation, usability testing and insight
integration, and QA processes.
Product domains have spanned consumer media,
edtech, medtech, and fintech, but all are designed to
teach, support, facilitate understanding, or otherwise
leverage technology to make something positive,
meaningful or useful happen.
Capital Position:
In addition to the following products, in late 2015 I began working with
global financial advisor firm Capital Position on a financial assessment
fintech tool co-developed with UC Berkeley Economics Department
Chair, Shachar Kariv.
The goal of this work is to develop a commercially available
scientifically valid personal financial preferences assessment tool by
leveraging Professor Kariv’s significant research on the subject.
My role is that of a Product Manager and UX Researcher/Designer,
providing product design and usability recommendations, helping to
manage development teams, and designing, running and integrating
usability research.
Visit this link for more public information on this work:
http://bit.ly/1PwoEP7
full URL: http://www.capitalpreferences.com/portfolio-items/poor-profiling-methods-stand-
between-wealth-managers-and-their-digital-ambitions/
2015-16: FindMe (https://alz.care/)
Designer, Product Manager Design product features, create UX wireframes, web
flows and structure core product directions for early
stage med/safety-tech startup, FindMe.
FindMe’s product is a hardware-software combo tech
product designed to provide support for caregivers of
Alzheimer’s sufferers.
Platforms: iOS, Android, desktop
2015: New Original Edu-gaming Products Senior Producer/Product Manager, LeapFrog Enterprises Design and manage UX, core product/concept development, scope/schedule/budget for recently completed
educational gaming projects, “Pet Pals Puppies: Hide & Seek” (Problem Solving Curriculum) and “Hot
Wheels: Raceway Reading” (Reading Curriculum with Peer-to-Peer functionality). Managed cross-functional
development team, including QA process, internal and external teams, and executive and licensor relations.
Platforms: Android, LF
proprietary mobile devices
2015: New Licensed Edu-gaming Products Senior Producer/Product Manager, LeapFrog Enterprises Screens for “Hot Wheels: Raceway Reading.” Designed and managed UX, core product/concept
development, scope/schedule/budget, internal/external design/dev teams, QA team.
Platforms: Android, LF
proprietary mobile devices
2015: New Licensed Edu-gaming Products
Senior Producer/Product Manager, LeapFrog Enterprises At the end of 2015, I produced two Disney-Pixar licensed titles – The Good Dinosaur downloadable game
(Life Science Curriculum), which has Katamari style collection gameplay combined with a sorting and
charting curricular activity, and the Finding Dory cartridge game (Math Curriculum – available May, 2016), an
undersea adventure where players solve math problems as they zoom through the ocean.
Platforms: Android, LF
proprietary mobile devices
2013-2014: LeapFrog’s Kindergarten
Readiness Product Line Lead Product Manager, Get Ready for Kindergarten 8-application product
line. Over 2 year development period, designed 8 interlocking applications designed to provide, over the course
of the entire product line, 100% of the curricular content a child will learn in kindergarten.
Product development involved design of set of host characters to be used across all applications and
gameplay/product design similarities and threads to run through all applications to tie them together.
Curriculum presented includes Life Science, Physical Science, Language Arts, Reading, Spelling, Writing,
several strains of Math, Socio-Emotional Skills, and Logic. Soaring Into Math
Counting at
the Dragon
Cafe
Platforms: Android, LF
proprietary mobile devices
2013-2014: LeapFrog’s Kindergarten
Readiness Product Line
Stretchy Monkey’s Super Day Ozzie & Mack
Amazing Animals
Platforms: Android, LF
proprietary mobile devices
2013-2014: LeapFrog’s Kindergarten
Readiness Product Line
Shapes & Patterns Puppet Party Rocks & Roly Polies
T-Rex
Science
Journey
Platforms: Android, LF
proprietary mobile devices
2012: LeapFrog’s Leapster GS
Mobile Device
Designed and Managed
Development of Base
Software UX Flow, Start-to-
Finish OS Experience
Managed internal cross-functional
development team to produce Best Toy of
2012 Oppenheim Toy Portfolio Platinum
Seal Winning Leapster GS device.
2011-2012: Original Educational Games Lead Producer on various original educational gaming products. Developed character and licenses,
designed UX, curricular content and game functionality, ran usability testing, and managed cross-
functional product development teams.
Splurgle Science Curriculum – States of Matter; zoom through the pipes as Splurge, a living
drop of water, in fast-paced accelerometer-based maze gameplay.
Photo Fracture Camera-Based Puzzle, Problem Solving, Creativity. Turn photos you take into puzzles!
Platforms: LF proprietary
mobile devices
2011-2012: Original Educational Games
Monkey Soccer: Math League Math Curriculum. It’s the Monkeys against the Robot Monkeys for the Coconut Cup! Answer math questions
to get more players on the field.
Number Bash Math Curriculum. Play as a toy robot, smash the alien buildings to repel their invasion!
Squirrel
Summertime
Games Geography & Culture
Curriculum
Platforms: LF proprietary
mobile devices
2010: E-Book Engine, E-Books
E-Book Engine Design Designed and produced original e-Book
engine and produced 30+ e-Books for
proprietary LeapFrog platforms for
young readers.
E-Books produced included original and
licensed books.
Producer on movement-based, Disney co-branded Zippity platform and associated software, including
educational titles designed to teach math, spelling, music, creativity, and language arts, among other curricula.
Software titles produced: Mickey Mouse Clubhouse, Cars, Disney Princesses and Toy Story 3.
Product roles included:
• Curricular, Content UX and Game Design, Core Product Vision
• Writing Product Functional Specifications and Audio Scripts
• Project Management – managing
cross-functional development teams,
QA, owning ongoing project risk
prioritization process, reviewing and
maintaining product design quality.
• In-Depth User Testing and Data Analysis
2008-2009: LeapFrog’s Zippity
Device
2007-2008: Licensed Educational Games Associate Producer on various licensed educational gaming products for in-development mobile platform.
Sample titles include “SpongeBob Squarepants: Fists of Foam;” “Nancy Drew: Mystery in the Hollywood
Hills;” and “Foster’s Home for Imaginary Friends” – titles designed to teach mathematics, spelling, and
language arts, respectively.
Product roles included:
• Curricular, Content, UX and Game Design, Core Product Vision
• Writing Product Functional Specifications and Audio Scripts
• Project Management
• User Testing and Analysis
Worked on many products, including:
• SpongeBob: Fists of Foam
• Nancy Drew: Mystery in the
Hollywood Hills
• Foster’s Home For Imaginary Friends
• Sonic the Hedgehog
2005-2006: LeapFrog’s Little Leaps
Interactive DVD
Projects Associate Producer on educational
interactive DVDs designed for children
aged 1 to 3 with “aging up” design.
Product roles included:
• Curricular, Content, and Game
Design
• Writing Product Functional
Specifications and Interactive Scripts
• Led Project Management
• Produced 3 titles: • Baby Create
• Backyardigans
• Dora the Explorer
About Me:
On top of having been a Product/Project Manager and UX Designer
for B2C multimedia, edtech, media, fintech and medtech applications
over the last 10+ years:
I have a Master’s degree in Social Psychology from Stanford University, and have
graduate-level training in statistical analyses;
I worked for several years as a Web Engineer, working with database architecture,
SQL queries, and creating search engine code and front-end pages for a major
media website;
I also have experience in the legal industry, having worked for several years as an
Associate Trial Consultant – running focus groups, mock trials and assisting with
jury selection on cases both civil (intellectual property, class action) and criminal
(white collar, death penalty).
Finally, I have over 20 years of experience as a musician and songwriter. My
compositions have appeared in advertisements, short films and award-winning
theatrical productions, and at one point I had a band whose album was in the CMJ’s
National Top 200 charts.
MY DETAILS
Where I am I live and work in the San Francisco Bay Area. I am an
Oakland resident.
Phone
415-218-8211
https://www.linkedin.com/in/davidmarcsiegel