David Liniado, VP New Ventures Cox Automotive... · David Liniado, VP New Ventures Cox Automotive....
9
Creating Opportunities from Disruption David Liniado, VP New Ventures Cox Automotive
Transcript of David Liniado, VP New Ventures Cox Automotive... · David Liniado, VP New Ventures Cox Automotive....
5
a perfect storm of opportunity…
CONSUMER EXPECTATIONSShift in consumer expectations offline to onlineMulti-device engagement Always connected and available
TECHNOLOGICAL ADVANCEMENTSInternet of thingsUse of idle products through digital communitiesDigitization of wholesale and retail trade
NEW COMPETITIONTech giantsDistribution modelsLow investment, easy entry for start ups
6
...fueling our approach to
innovationOWNERSHIPOWNERSHIP
CONNECTED CARCONNECTED CAR
SOCIAL ADVERSTISINGSOCIAL ADVERSTISING