David Laloum - 1st Life
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First LifeO humano no centro.
gp - espm16 05 07
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Every trend has its
countertrends...
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O mundo está cada vez mais tecnológico, cada vez mais veloz, mais virtual, mais denso em informação, mais globalizado.
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1.114.274.426 pessoas conectadas à Internet, 100 milhões de sites, quase 2 bilhões de celulares...
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Videogames, uma indústria de $10 bilhões, impactando os comportamentos e as capacidades da nova geração...
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As empresas e as pessoas entraram de cabeça nesta aceleração digital, neste frenesi.
O Homem está com mais poder e possibilidades do que a natureza já deu, tornando-se quase um deus...
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Um “boost” do ser humano equipado com o dom de ubiqüidade.
A capacidade de saber e fazer, a priori, muito mais.
Isso gerou naturalmente entusiasmo e excitação.
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Esta é basicamente a história da evolução da humanidade.
Sim.
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Mas a tecnologia criou uma aceleração que está desafiando a capacidade do ser humano entender, absorver o que está acontecendo e controlar o desempenho da humanidade.
Jacques Ellul
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Virtualização da economia, virtualização das pessoas e dos relacionamentos.
Desencarnação do mundo real, com os impactos dramáticos sobre o nosso mundo.
Multiplicação das possibilidades de piorar e de melhorar nossa condição.
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Alguns movimentos politizados reagiram e tentaram sensibilizar o mundo em várias vertentes da sociedade.
O mais conceituado é o Neo-Luddismo, do início do milênio, que fala que a tecnologia desumaniza, cria alienação, destrói culturas tradicionais, sociedades e famílias, polui a linguagem, mata o contato entre as pessoas e a biosfera arriscando o fim da humanidade.
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A revolução é tecnológica, digital, virtual... mas antes de tudo, ela é real.
A nanotecnologia, a biotecnologia, o neurociência, a quântica estão questionando profundamente a condição humana.
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Você é “Transhumanist”?
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Second Lifevs
First Life
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Second Life é hoje o nome do site que tem a proposta de criar uma vida virtual paralela inspirada no nosso mundo real, onde tudo é possível através de avatares.
O nome Second Life poderia descrever muito mais do que isso. Ele poderia definir o lado B das pessoas impactadas pela tecnologia na vida delas.
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Quando estou à sua frente falando, quando estou tocando meu filho, quando estou nadando, comendo, beijando, eu estou na minha First Life.
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Quando estou falando no celular, checando meu Blackberry, comprando online, baixando músicas, entrando em um site comunitário, investindo na bolsa de Nova York, eu estou na minha Second Life.
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Isto criou pessoas e relações mais ricas.
Eu tenho duas vidas.
Paralelas. E se cruzando ao mesmo tempo.
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Mas isto criou também uma implosão das pessoas.
E essa implosão, por sua vez, provoca comportamentos complexos.
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Uma forte dificuldade para o ser humano enfrentar os acontecimentos de uma maneira consistente.
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First Life + Second Life = Vida dupla = Dupla personalidade= Esquizofrenia?
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Vale aqui retomarmos a definição de esquizofrenia:
Uma situação ou condição que resulta da coexistência de qualidades, identidades ou atividades incompatíveis ou antagônicas. A esquizofrenia está associada com o desequilíbrio da dopamina no cérebro.
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Como os comportamentos ocasionados pela esquizofrenia impactam
o consumidor?
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Falso Autêntico
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Vestir Chorar
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Escritório Casa
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VintageUS$150
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Made in “crianças” R$ 500,00
DoaçãoR$ 50,00
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HEAVEN OR HELL ?
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HEAVEN AND HELL
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O filósofo Gilles Lipovetsky chama o atual período em que vivemos de Hipermodernidade: uma exacerbação dos valores criados na Modernidade.
A Hipermodernidade é caracterizada por uma cultura do excesso, do sempre mais. Todas as coisas passam a um nível de intensidade, de urgência.
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Hiperestimulado, Hiperinformado,
Hipercomercializado, Hiperansioso...
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STOP
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FEEDBACK NEGATIVO
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Uma pergunta fundamental tem que ser respondida dentro deste novo contexto.
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Quem somos nós?
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Desde o início do século 21, e com uma aceleração grande nestes 2 últimos anos, as empresas e, por conseqüência as marcas, estão começando a se preocupar.
É por isso que elas estão focando profundamente na condição humana.
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Para algumas destas empresas, o questionamento é profundo.
Para outras, o questionamento resulta da necessidade de continuar a fazer lucros.
Mas, quaisquer que sejam as razões, um movimento está acontecendo, dando de novo o foco no Humano.
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8 exemplos que acompanham
a evolução do comportamento
das marcas focadas no Humano.
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mitos
consciência
filantropia
religião
verdadesimplicidade
slow
sensibilidade
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O “slow” em resposta à velocidade.
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A simplicidade em reposta
à complexidade.
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US$66 bilhões
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A volta aos mitos
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A tecnologia “está”A religião “é”
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A consciência da fragilidade da humanidade
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http://www.techepics.com/files/flying_electric.jpg
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O verdadeiro em resposta à neura.
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o orgânico
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as reuniões de pessoas: Live
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documentários no cinema
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A sensibilidade humana em resposta
ao mundo digital.
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“If I had a wish, I wished to be human, to know how it feels to feel...”
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A filantropia como purgatório
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1st Life.2nd Life.
Um só mundo.Uma só pessoa.