Big Ideas Fast!

Oh sh*t…

What do clients want?

B I G I D E A S S L O W L Y

Bad ideas quickly

Big Ideas Fast?

What is a Big Idea anyway?

Heaven help us!

Spiritual values

Myriad of loosely related facts, ephemera and rational attributes

Generic rational benefits

Whopping self-actualising emotional benefits

The Holy Grail

You either love it or hate it Dirt is good

Position not Positioning

Make the most of now

The Power of Positions

The Power of Positions

The Power of Positions

POSITION

JUST DO IT

Big Ideas Fast?

A Bi-polar Approach

Introspection

The Panic-Relax Approach

No pressure, no diamonds

Shakespeare’s 7 plots

Authenticity

Performance

Passion

Challenge

Empowerment

Liberation

Possibilities

Philosophy

Product

Know-how

Interest

Brand stretch

Source: Jean-Noel Kapferer

Grab a Model

Philosophy

Product

Know-how

Interest

Brand stretch

Source: Jean-Noel Kapferer

Put more play in your day

The 36˚ Solution

The 36˚ Solution

Trendy ThinkingMy bank

Let’s sort money out together

Straight talk Live richly

COMPLEX

SIMPLE

ME HEDONISM

Capitalize

MEANINGWE

Charting new ways forward

Taglines

…There’s more to it

…A wider perspective

…Open

…The other side

…Intertainment

…Adult entertainment

…Think about it

Intelligent Entertainment

Taglines

Obiter Dictum

ECOSYSTEM

Altitude

Fruit

Book it, Wik it and Tag it

beer, green, german, dutch, drunk, amsterdam, good, skunky,

piss, holland, tasty, good, beer, yum, bitter, lager, cool, refreshing, import, gross, skunk, german, beer, keg, crap,bier, germany, cold, overrated, cheap, yuck, heineken, party, dutch beer

Book it, Wik it and Tag it

Fake it ‘til you make it

The Friendly Casino

Research the Researchers

If all else fails…

A Bi-Polar Approach

No pressure, no diamonds

Grab a Model

Trendy Thinking

Obiter Dictum

Fake it ‘til you make it

Shakespeare’s 7 Plots

The 36˚ Solution

Taglines

Book it, Wik it, Tag it

Research the Researchers

Rugby World CupChampions

League

Bière Sans Frontieres

Unofficial Beer of

the World

Unofficial Beer of…

Champions League

Rugby World CupChampions

League

Barman TourHeinepedia

Barbarians Event

Bière Sans Frontieres

Unofficial Beer of

the World

The Long Way Round

How do you know?

CEO CLIENT CREATIVE FRANK

In the end…

“It’s easy. You think of a lot of ideas, and throw away the bad ones”.

Linus Pauling, Nobel Prize winning Scientist

THANK YOU