David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert...
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Transcript of David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert...
![Page 1: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/1.jpg)
David Clinton Wines: Website AnalysisMelisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli
![Page 2: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/2.jpg)
Website Style Criteria
LearnabilityEfficiency
MemorabilityErrors
SatisfactionUtility
No drop downsAvoid pdf
Change link colorSkip nonscannable text
Avoid fixed font sizeEschew low visibility
No ad lookConsistency
No new windowsAnswer consumer questions
![Page 3: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/3.jpg)
Stylistic Considerations Efficiency Memorability Consistency Layout
![Page 4: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/4.jpg)
Product Information
Answer consumer questions:
oRelease dates, new stuffoChemistryoTechnical specs: barrels used, time aged, etc.
![Page 5: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/5.jpg)
David Clinton Zinfandel
![Page 6: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/6.jpg)
Competing Wine
![Page 7: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/7.jpg)
Purchase Impossible
NO ONLINE STORE!!
http://www.elavon.com/acquiring/costco/
Adding one may be worth the cost
Example of an excellent online store is Sonoma-Cutrer:
![Page 8: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/8.jpg)
Absence of Lifestyle LinksConsumers go to the website to see
Retailers/restaurants that carry the wine Events that the proprietors enjoy attending Recipes and food pairings Events where the wines may be featured Photo gallery (link to Facebook)
![Page 9: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/9.jpg)
Abundance of Lifestyle Links
![Page 10: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/10.jpg)
Out of Stock
Should say it’s sold out on the wine page
![Page 11: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/11.jpg)
Out of Stock
New release information – we want to know what to look forward to
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Customer Engagement
Website Facebook Google Twitter
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Website
![Page 14: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/14.jpg)
Not up to date, last post 1/28/13 Falling down on Google search Ask fans for input on new products- ideas, favorite varietals
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![Page 16: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/16.jpg)
Google Search
![Page 17: David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649ce15503460f949ac7cf/html5/thumbnails/17.jpg)
David Clinton Wine Cellars: Website AnalysisMelisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli