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Double-click to enter titleRegional Cooperation

A Golf Destination Marketing CompanyEstablished in 1992"Golf Marketing Department":Amelia IslandJacksonvillePonte Vedra BeachSt. AugustineClay CountyFlagler County

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Florida's First Coast of Golf THE PLAYERS 2013

:30 Spot Television CampaignTarget: Drive MarketOrlando, Tampa, Tallahassee, Savannah & Hilton HeadAiring 190 spots on PGA TOUR broadcasts Saturday & SundayCampaign run time: February 2 - March 24, 2013Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013CTA: Drive users to landing page www.theplayerschampionshiptravel.comFinancial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf

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Welcome to THE PLAYERS

Promotions

Objective: Reach beyond the drive market and target major metro feeder cities serving Jacksonville International Airport

Utilize regional assets and VISIT FLORIDA partnership to leverage promotionsFocus on meaningful exposure and lead generation for future communication3 promotions ran in Chicago, DC and NYMedia Value = $1,264,200Final Impressions = 21 million

Chicago WJKM-FM Chicago's Greatest Hits of the 60s, 70s & 80s

Promotion runs February 8 - April 5, 2013100 :15 second recorded spotsName mention in 50 live :15 promos2 email blasts linking to our landing pageLogos, links and lead gen on contest pageTotal media value = $252,200Expected impressions = 2,442,160

WBIG The Big DC 103.3 FM Washington, DC

The BIG Getaway promotion runs Feb 25 - March 29100 :30 second recorded spots4 email blastsLogo, link, copy and image on contest pageOpt-in lead genMedia Value = $111,000Expected impressions = 1,615,096

New York Daily News

April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $525,060Expected Impressions = 14,577,072

Double-click to enter titleViva Florida

500 Years of Adventure Sweepstakes

International Efforts

Promotion

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Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyGolf Georgia MagazineGolf MagazineGolfweek.comGolfStyles MediaGlobal Golf PostMultiple Promotional programsSports Illustrated Golf Plus CooperativeSports Illustrated Golf Plus PLAYERS PreviewVirginia GolferVisit Florida Golf ProgramGolf.com/Email Digital/Tablet Q 4 2012Golf.com/Email Digital/Tablet Q 1 2013THE PLAYERS Regional Tourism ProgramFFCG Email Program

Visit Florida's Golf Publication

Golf Show Circuit Completed with exposure at 15 consumer golf shows in key Florida marketsNE Florida 6 page section was front of book and stood out over all other regionsTotal of 9,157 opt in emails generated in 2013 - an increase of 29.5% over 2012

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Golf Rounds Played Report

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YTD Golf Rounds Played - 2013

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Travel Rounds to Region 3 year Comparison

MEDIA VALUE 2012-2013

Florida’s First Coast of Golf INVITES YOU TO JOIN THE UPCOMING SPECIAL

SI GOLF GROUP/FFCG SESSION DATE: TUESDAY MAY 7, 2013 TIME: 11:30 A.M.—1:00 P.M.

LOCATION: THE PLAYERS Championship Hospitality House #16 Fairway Chalet

Florida’s First Coast of Golf Invites you to the FFCG Session and Luncheon Sponsored by SI GOLF Group

Lunch and credentials for this event will be provided

DAY AT THE PLAYERS