Dave Briggs on digital engagement
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Transcript of Dave Briggs on digital engagement
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Digital engagement
Dave BriggsCommunity Evangelist
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Change is happening…
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Communicate
Play
Work
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Consumerisation of technology
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Mainframes
Minicomputers
Microcomputers
Web / Mobile
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Smaller, more personal
(and harder to control)
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So: digital engagement
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100 million hours
200 billion hours
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£5,500
£153,516
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Made possible by:
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Access to the internet
Access to computing
A nice user interface
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Some principles
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1. Online communities are communities too!
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2. Engage people on their terms, not yours.
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3. Visibility is important.
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4. Don’t assume that everyone is offline.
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5. Interactive websites need interactive organisations
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The toolkit
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1. Go where people are2. Right tool, right crowd
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You can also build your own
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This stuff works
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You must understand why you’re doing it though!
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Think strategically
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What are you trying to achieve?
What are you asking people to do?
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Change perceptions?
Change behaviour?
Improve services?
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In summary:
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The change is happening: deal with it
Solve the participation deficit
Know why you’re doing what you’re doing
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Thank you for listening!