Go Pedelec – Go easy in Stuttgart !

The introduction of Pedelecs in one of the

strongest automobile regions of Europe

Patrick Daude

Coordinator of Cities for Mobility

Mayor‘s Policy Office, City of Stuttgart

Stuttgart is the capital of the state of Baden-Württemberg

600.000 inhabitants

170 nations, 120 languages

2,7 million inhabitants region of Stuttgart

Stuttgart is one of the economically strongest cities in GermanyThe city stands for innovation, progress and quality of life

Business representations in over 180 countries

Highest export rate in Germany

170 nations live peacefully in Stuttgart

Strong international profile

Stuttgart is partner in several international networks and projects - strong focus on urban mobility

Stuttgart coordinates the global network Cities for Mobility (580 members in 78 countries)

Well known companies

Stuttgart: The cradle of mobility

• First car

• First motor-bike

• First lorry

• Porsche built its first sports car in Stuttgart

Sustainable Mobility in Stuttgart

• To create a new mobility culture among citizens which gives priority to sustainable modes of transport

• To minimize traffic flows and congestion through integrated urban and traffic planning

• To encourage the use of non-motorized and public transport

• To expand mobility management

Sustainable Mobility in Stuttgart

• To offer a better environment and mobility for pedestrians, cyclists and people with special mobility needs

• To promote electric mobility in order to reduce emissions and noise pollution (strong focus on Pedelecs)

• To promote intermodality and sharing systems (car sharing, bike sharing, combined systems)

Pedelecs in Germany: Market development

Pedelec sales in Germany:

2005: 25,000, 2008: 100,000 = 2,5% share of entire bicycle market

Huge variety in modal split of bikes in the German cities:

„Bike-friendly cities“ like Münster and Aachen have a modal split of more than 20% of bike use, other cities have lower percentage because of topographic situation or lack of cycling promotion - Stuttgart (7% bike use)

Why Pedelecs in Stuttgart?

Hilly urban landscape 300 meter altitude difference

Many citizens don’t cycle

because it is exhausting

Good public transport but car congestion still is a

problem in the city centre

Pedelecs in Stuttgart: How everything began

September 2007: Pedelec race of city prominents with Pedelecs against trained cyclists

...how everything began

Sep./Oct. 2007: ExtraEnergy Pedelec test track at the Schlossplatz in Stuttgart

Increasing popularity of Pedelecs

April 2008: Pedelec presentation and tests at the „Stuttgart Day“ on the Mainau Island

May 2008: Pedelec test parcour at the annual Bike Action Days (with more than 20,000 visitors) in the city center of Stuttgart

Pedelec test parcour at the Cities for Mobility World Congress 2008 in Stuttgart

Strong involvement of political level

On the photo: Mayor Schuster testing a Pedelec

High interest of the press

Pedelec tours offered at the Cities for Mobility World Congress 2009 in Stuttgart

Pedelec project (Part 1): Pedelecs for municipal staff

Very useful for short trips in the city – leading by example

Pedelec project (Part 2): Integration of Pedelecs in the existing bike rental system Call-a-bike

� Organisation: German Railway (DB Rent), in cooperation with the City of Stuttgart

Target Group: citizens, visitors, tourists

� Customers register by internet

Activation of bikes by mobile (SMS)

First 30 min. for free (subsidy of the municipality of 110.000 Euro/year)

� Start: Jun. 2007, 400 bikes

in 2000: 65 stations, 80.000 trips

Call-a-bike Stuttgart

Mixed rental system of Pedelecs and bicycles (2010-11)

� To promote non-motorized transport in the city

� To offer a good alternative of transport for short trips in Stuttgart

� To overcome the problem of the altitude difference

� To change the mobility behaviour

motivating citizens to use more sustainable modes of transport

Objectives

Pedelec project (Part 3): E-Mobility showroom for awareness raising and information services to citizens

A joint project of the City of Stuttgart and companies in Stuttgart

An information point for citizens and stakeholders who want to get information about electric mobility

Conclusion: Pedelecs are a good alternative for cities because ...

• Pedelecs use less energy than any other vehicles. Charging your battery is at almost

no cost

• It has all the characteristics of a bicycle with the advantage that it increases your

power and your range. It brings you much faster to your destination.

• Pedelecs motivates more populations groups to cycle instead using motorized

individual transport, therefore it helps to reduce congestion in cities

• As you still have to cycle, a Pedelec is good for you daily exercise

• By using a Pedelec you avoid having problems with scarcity of parking space, and

you help to reduce air and noise pollution

• Implementation of Pedelecs can be achieved with the participation of private sector(rental system, combination with public transport and energy supplier, tourism

agencies, etc.

BUT OVERALL BECAUSE PEDELECS MAKE FUN!!

Thanks for your attention