Datapalooza ibm 051916_final

Cognitive Concierge Applications Powered by Watson & Graph Databases

Ivan PortillaWatson Solution Accelerator LeaderGlobal Business Services, IBMMember of IBM Academy of [email protected]@iportilla

Liz GoodmanWatson Enablement LeaderGlobal Business Services, [email protected]@lgoodman0707

Disclaimers

üThe opinions expressed in this presentation and on the following slides are solely those of the presenter and not necessarily those of IBM

üIBM does not guarantee the accuracy or reliability of the information provided herein.

2© 2016 International Business Machines Corporation

Last time I travelled ….


Agenda


üCognitive ComputingüCognitive TravelüGraph databases for Cognitive Travel

Cognitive Computing

© 2016 International Business Machines Corporation 5

Com

puter Intelligence

Time

Tabulating Systems Era

Eras of computing

Programmable Systems Era

CognitiveSystems Era

https://www.youtube.com/watch?v=P18EdAKuC1U

Humans excel at:

DILEMMAS

COMPASSION

DREAMING

ABSTRACTION

IMAGINATIONMORALS

GENERALIZATION

COMMON SENSE

NATURAL LANGUAGELOCATING KNOWLEDGE

PATTERN IDENTIFICATION

MACHINE LEARNINGELIMINATE BIAS

ENDLESS CAPACITY

Cognitive systems are creating a new partnership between humans and technology.

Cognitive Systems excel at:

There are three capabilities that differentiate cognitive systems from traditional programmed computing systems.

ReasoningThey reason. They can understand information but also the underlying ideas and concepts. This reasoning ability can become more advanced over time.

LearningThey never stop learning. As a technology, this means the system actually gets more valuable with time. They develop “expertise”.

UnderstandingCognitive systems understand like humans do, whether that’s through natural language or the written word; vocal or visual.

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What’s Next for Watson?

Image Analysis and Anomaly Detection: Radiological Interpretation

Giving Watson the power to “See”

Anomaly

Bringing Watson to robotics

Giving Watson a body to “interact” with humans

Watson is learning to communicate with customers in their own languages

Giving Watson the power to “communicate” across the globe

Fluent in English, Spanish, Japanese, Brazilian Portuguese, Arabic, French, Italian, Korean.

Partially fluent in Portugal Portuguese, German, Turkish, Polish, Dutch, Swedish, Danish, Russian, and Czech.

SyNAPSE: NeurosynapticSystems

A chip with the potential to revolutionize the computer industry by integrating brain-like capability into devices where computation is constrained by power and speed.

Giving Watson the power to “perceive patterns”

Embodied Cognition (video)


ibm.biz/watson_robotPassword: watson

Cognitive Travel


13

http://www.h-n-h.jp/en/

14https://www.youtube.com/watch?v=ifgf6bZhxiE

Hello My Name is Connie

http://lhw-v1.wayblazer.com/



http://www.wayblazer.com/


http://www.austintexas.org/

Graph databases for Cognitive Travel


Graph database based design

© 2016 International Business Machines Corporation

Traveler Searches


What are the best Tacos in Pearl St.?


Why Speed Matters

The new standard for E2E application response time, under any load100msec

Average roundtrip internet latency50msec

Required roundtrip app response time (includes processing & multi-‐DB access)

50msec

Required DBresponse time

1msec

Database

4Xthreads per core vs. x86(up to 1536 threads per

system)

4Xmemory bandwidth vs. x86 (up to 16TB of memory)

4Xmore cache vs. x86

(up to 231MB cache per socket)

82X is based on IBM internal tests as of April 17, 2014 comparing IBM DB2 with BLU Acceleration on Power with a comparably tunedcompetitor row store database server on x86 executing a materially identical 2.6TB BI workload in a controlled laboratory environment. Test measured 60 concurrent user report throughput executing identical Cognos report workloads. Competitor configuration: HP DL380p, 24 cores, 256GB RAM, Competitor row-store database, SuSE Linux 11SP3 (Database) and HP DL380p, 16 cores, 384GB RAM, Cognos 10.2.1.1, SuSE Linux 11SP3 (Cognos). IBM configuration: IBM S824,24 cores, 256GB RAM, DB2 10.5, AIX 7.1 TL2 (Database) and IBM S822L, 16 of 20 cores activated, 384GB RAM, Cognos 10.2.1.1, SuSE Linux 11SP3 (Cognos). Results may not be typical and will vary based on actual workload, configuration, applications, queries and other variables in a production environment.

POWER8 is designed and optimized for Big Data & Analytics

Watson Developer Cloud provides developers easy access to cognitive building blocks via a collection of REST APIs & SDKs

https://console.ng.bluemix.net/registration/

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Social Media

Values

Psycholinguistic Analytics

Big 5

Attitude EmotionStyle

Needs

EngagementRecommendation

Deeper understanding of people's personality characteristics, needs, and values to drive personalization

Personality Insights API

https://your-celebrity-match.mybluemix.net/

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Watson Dialog Services API

http://watson-movieapp-dialog.mybluemix.net/watson-movieapp-dialog/dist/#//

Observations & Best Practices1. Understand Cognitive2. Choose a Best-in-Class Architecture to Drive Efficiency

3. Choose Content Wisely, and Reflect on its Impact4. Iteratively Test and Roll Out5. Trust your business partner

Watson Developer Cloudhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/watson-cloud.htmlhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/starter-kits.html

Resources

Cognitive Computing for the hospitality & travel marketplacehttp://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=TTT12345USEN&appname=skmwww

Resources

Datapalooza ibm 051916_final

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